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Mindset Program by Martell Coaching

Introduction

The Mindset Program by Martell Coaching is a video-based membership program built and delivered by Dan Martell — serial entrepreneur, Wall Street Journal bestselling author of Buy Back Your Time, and founder of SaaS Academy, one of the largest SaaS coaching companies in the world. The program covers the mental frameworks, belief systems, and behavioral habits that Martell attributes to his trajectory of founding, scaling, and exiting three software companies before turning 35. It spans over 60 standalone mindset teachings plus a 5-part foundational course called the Achievement Roadmap, alongside 12 recorded live group coaching calls.

Here's What You Get

Course Stats (from Content Report):

76 video lessons | 14 subtitle files | 29h 29m 47s of content | 23.07 GB total

✅ Achievement Roadmap (5-Part Foundational Course): A structured sequence covering Steps 1 through 5 of Dan Martell's system for getting clear on the business and life you want, with an introductory orientation video and dedicated lesson for each step.

✅ Core Mindset Teaching Library (50+ standalone lessons): Video lessons covering Martell's specific frameworks: Antifragility, Sensory Acuity, The Dualities, CSI to Reprogram Your Mind, the 4 C's of Miracles, Pre-Loaded Year, and dozens more — each a focused teaching on one principle.

✅ 12 Recorded Live Mindset Calls: Full recordings of Martell's live monthly group coaching sessions (May through November 2025), averaging approximately 55-65 minutes each, where he unpacks principles live, takes questions, and addresses real founder challenges.

✅ Bonus Coaching Call — AI Automation Systems: A recording from Dan Martell's AI Profit Boardroom session covering the first 5 AI automation systems for your business (approximately 1 hour 44 minutes).

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What You Will Learn in the Mindset Program by Martell Coaching

✅ How to apply the Achievement Roadmap's 5-step system to define and pursue a specific business and life outcome — not a generic goal-setting exercise but Martell's own structured process

✅ How to use the 4 C's of Miracles framework to shift your default response to setbacks and accelerate progress in high-stakes situations

✅ The CSI method for reprogramming mental patterns — a technique Martell teaches for interrupting and redirecting thought loops that limit decision-making

✅ How to apply Sensory Acuity principles — the lesson Martell attributes a $350,000 learning experience to — for reading people and situations more accurately

✅ The Dualities framework: how to hold opposing truths simultaneously (ambition and acceptance, urgency and patience) to reduce internal conflict and maintain execution momentum

✅ How to approach manifesting from a neuroscience-grounded perspective rather than purely from mysticism — what the Desire and Vision Board lesson covers in concrete terms

✅ The Pre-Loaded Year method for front-loading decisions, commitments, and identity declarations so that daily willpower is preserved for higher-leverage actions

✅ How to construct a “core crew” — Martell's specific criteria for evaluating who belongs in your inner circle and how to create distance from relationships that drain execution capacity

✅ How to stop avoiding hard things by reframing the physiological and psychological response to difficulty — covered in the “Do Hard Things” and “Allow Yourself to Fail” lessons

✅ The Public Declaration approach: how structured public commitments change the behavioral probability of follow-through, and when Martell uses this with high-performers

✅ How Antifragility applies specifically to entrepreneurial identity — distinguishing between being damaged by pressure and using pressure as a growth mechanism

✅ How to use the 4 Questions framework to audit your current mindset orientation in any given moment and redirect toward productive action

Who Should Take the Mindset Program by Martell Coaching?

• The entrepreneur stuck at a revenue plateau — You've built something real, but growth has stalled and you suspect the ceiling is internal rather than external. You've read the business books and know the tactics, but the execution gap keeps widening. This program addresses that gap directly through Martell's Breaking Through a Plateau lesson and the Achievement Roadmap structure.

• The founder who equates procrastination with laziness — You blame yourself for not taking action, but Martell's “Procrastination Isn't Laziness” lesson reframes the root cause and provides a different intervention. This is for people who have tried accountability systems and found them insufficient.

• The high-achiever whose relationships are creating drag — You're surrounded by people who don't operate at your level and you're not sure how to manage those relationships without burning them. Lessons including “Your Core Crew,” “Creating Space from Friends, Family, Mentors,” and “The Five Question Friend Filter” address this specifically.

• The founder who wants manifesting and mindset content grounded in mechanism, not mysticism — You're skeptical of law-of-attraction language but open to the underlying behavioral and neuroscience framework. Martell's “Manifesting: Neuroscience vs. Mysticism” and “Thought Particles for Manifesting” lessons distinguish between the two.

• The ambitious operator carrying unresolved past events — You know something from your history is affecting your current decisions but haven't found a framework to address it. “Clean Up the Past,” “Radical Acceptance,” and “The Art of Letting Go” cover this from a practical, action-oriented perspective.

• The business owner ready to invest in AI-driven systems — The bonus session on the First 5 AI Automation Systems positions this as a program that also bridges mindset with current operational leverage tools.

Complete Curriculum Breakdown

The 76 video files in this program are organized as a flat library rather than sequential weekly modules. They divide into four natural content areas based on the naming conventions and teaching scope:

Section 1: Achievement Roadmap — The Foundational System

This 6-video sequence is the structured starting point of the program. Martell walks through his 5-step process for getting clear on goals, identifying constraints, and building a roadmap that connects current reality to a defined outcome.

• Lesson 1.1: Introduction to the Achievement Roadmap System
• Lesson 1.2: Achievement Roadmap — Step 1
• Lesson 1.3: Achievement Roadmap — Step 2
• Lesson 1.4: Achievement Roadmap — Step 3
• Lesson 1.5: Achievement Roadmap — Step 4
• Lesson 1.6: Achievement Roadmap — Step 5

Section 2: Core Mindset Teachings — Beliefs, Identity & Mental Frameworks

These are Martell's standalone mindset lessons, each covering a single named principle or framework. This is the primary content library of the program.

• 4 C's of Miracles
• 4 Questions to Guide Your Mindset
• 5 Days in the Woods, No Devices
• Allow Yourself to Fail
• Antifragility
• Become the Person
• Breaking Through a Plateau
• Bring Me Winners
• Build Your Imagination Muscle
• Choosing Your Enemies
• Clean Up the Past
• Comparison Is the Thief of Joy
• Courage Is the Way
• CSI to Reprogram Your Mind
• Dealing with Pissed Off People
• Dealing with the Cloud
• Deep Focus Mastery — Time Management
• Desire — Vision Board
• Do Hard Things
• Don't Let a Deficit Become a Liability
• Fail Forward
• Goal Setting from Inspiration Not Desperation
• Long-Term Discipline
• Manifesting Anything — The Essence, Fears and Inspirations
• Manifesting: Neuroscience vs. Mysticism
• Move from the How/What to the Why/Who
• Obsession Required
• Only Relationships Can Make You Rich
• Pre-Loaded Year
• Procrastination Isn't Laziness
• Programming Your Mind
• Public Declaration (two versions — original and expanded)
• Punch Yourself in the Thought
• Quit Lying to Yourself
• Radical Acceptance
• Resetting Your Energy to Attract
• Sensory Acuity (Cost Me $350K to Learn This)
• The Art of Letting Go
• The Dualities
• The Five Question Friend Filter
• The Jealousy Gap
• The Power of Believing in Others
• The Power of Purpose
• The Principles of Creation
• Thought Particles for Manifesting (two versions)
• Transforming Challenges into Opportunities for Growth
• Using Dualities to Achieve Your Dreams
• Vibe Attracts Your Tribe
• Vision Is the Fuel
• Words of a Winner
• You Need to Give to Get
• Your Core Crew
• Your Soul Is Like an Acorn

Section 3: Live Mindset Calls — Recorded Group Coaching Sessions

12 recorded live group coaching calls with Dan Martell from May through November 2025. Each session runs approximately 55–65 minutes. These are full recordings of the live membership calls where Martell teaches a principle, takes questions, and coaches members through real situations.

• 12 Live Mindset Calls covering sessions from May 2025 through November 2025

Section 4: Bonus — AI Profit Boardroom Session

• First 5 AI Automation Systems for Your Business (approx. 1h 44m — recorded session from the AI Profit Boardroom coaching group)

About Dan Martell

Dan Martell built and exited three software companies between 2005 and 2013 — Spheric Technologies (2004–2008), Flowtown (acquired 2011), and Clarity.fm — before turning 35. In 2015, he launched SaaS Academy, which grew into one of the largest coaching programs for SaaS founders globally. In 2012, at age 33, he raised $1.6M in funding for Clarity.fm in 21 days. He was named Canada's top angel investor in 2012 and has invested in more than 50 startups including Intercom, Udemy, Hootsuite, and GetAround.

In January 2023, Martell published Buy Back Your Time (Portfolio/Penguin), which became a Wall Street Journal bestseller. The book extends his core framework of trading money for time as the primary lever for founder freedom. He has been named to the Forbes Top 10 Business People to Follow on Social Media and received the Ernst & Young Entrepreneur of the Year award. He has spoken at events hosted by Tony Robbins and John Maxwell.

Verified Credentials:

✅ Founded, scaled, and exited 3 software companies (Spheric Technologies, Flowtown, Clarity.fm) before age 35

✅ Founded SaaS Academy in 2015 — one of the largest SaaS founder coaching programs in the world

✅ Buy Back Your Time (2023) — Wall Street Journal bestselling book published by Portfolio/Penguin

✅ Named Canada's top angel investor (2012); invested in 50+ startups including Intercom, Udemy, Hootsuite, and GetAround

✅ Ernst & Young Entrepreneur of the Year award recipient

✅ Named to Forbes Top 10 Business People to Follow on Social Media

✅ YouTube channel: 2.2 million subscribers; Instagram: 2.1 million followers

✅ Host of The Martell Method podcast (Apple Podcasts)

✅ Original program price: $600

BLOCK B: SEO CONTENT (for Google)

What Problems Does the Mindset Program by Martell Coaching Solve?

“I know what I need to do but I keep not doing it — I don't think it's laziness but I can't figure out what's actually stopping me” — The “Procrastination Isn't Laziness” lesson reframes the root cause from character failure to a specific mental mechanism, and Martell's CSI method provides a concrete interruption technique for breaking the pattern.

“I've read every mindset book but nothing seems to transfer to real behavior change in my business” — The Achievement Roadmap sequence gives a 5-step structured process rather than principles to memorize, connecting self-awareness exercises directly to specific business and life outcomes.

“I feel like my circle of friends and family is quietly holding me back but I don't want to blow up my relationships” — Lessons including “Your Core Crew,” “Creating Space from Friends, Family, Mentors,” “Vibe Attracts Your Tribe,” and “The Five Question Friend Filter” address the specific mechanics of managing this without wholesale relationship destruction.

“I'm interested in manifesting and vision work but the woo-woo framing makes me skeptical” — The “Manifesting: Neuroscience vs. Mysticism” and “Thought Particles for Manifesting” lessons separate the behavioral and neurological mechanisms from metaphysical claims, giving a framework that doesn't require belief in any particular spiritual system.

“I'm at a plateau and I've already tried the obvious growth moves — I think the ceiling is in my head, not my strategy” — “Breaking Through a Plateau” (July 2025) and the Antifragility lesson specifically address what happens when tactical changes stop working and the constraint is identity-level.

“I carry a lot of unresolved history and I suspect it's affecting my decisions but I don't know how to address it practically” — “Clean Up the Past,” “Radical Acceptance,” and “The Art of Letting Go” approach this from a practical, action-oriented angle rather than a therapeutic one, consistent with Martell's entrepreneurial audience.

“I'm building fast but I feel like I'm becoming someone I don't recognize — I've lost the thread of what I actually want” — “Your Soul Is Like an Acorn,” “The Power of Purpose,” and “Vision Is the Fuel” address purpose reconnection specifically in the context of high-growth entrepreneurial environments.

What Makes the Mindset Program by Martell Coaching Different

• Named frameworks with teachable mechanics — Rather than general mindset inspiration, each lesson is built around a named principle (Antifragility, the Dualities, Sensory Acuity, CSI) that can be applied to specific decisions. Martell's “Sensory Acuity” lesson, for instance, opens with a direct attribution: this principle cost him $350,000 to learn. That specificity is characteristic of the entire library.

• Live call recordings inside the content library — The 12 monthly Live Mindset Calls from May through November 2025 are included as video files, not promised as a future benefit. Each runs approximately an hour, giving access to real-time coaching dynamics — member questions, Martell's live application of principles to real business situations — that standalone pre-recorded courses don't replicate.

• Built by a founder who failed forward publicly — Dan Martell has been open in interviews and his book about entering recovery at age 17, multiple business failures before his first exit, and a decade of learning that preceded SaaS Academy. The “Fail Forward,” “Allow Yourself to Fail,” and “Don't Let a Deficit Become a Liability” lessons are taught by someone whose biography matches the curriculum, not a content creator who assembled frameworks from books.

• Operational mindset, not motivational content — Topics like “Deep Focus Mastery — Time Management,” “Goal Setting from Inspiration Not Desperation,” “Pre-Loaded Year,” and “Programming Your Mind” are positioned toward execution, not emotional elevation. The program treats mindset as an operational lever for business performance rather than a wellness practice.

Frequently Asked Questions About the Mindset Program by Martell Coaching

What is the Mindset Program by Martell Coaching about?

The Mindset Program by Martell Coaching is a video library and live coaching call archive built by Dan Martell covering the mental frameworks, identity models, and behavioral principles he attributes to his path from three software company exits to founding SaaS Academy. The program begins with the Achievement Roadmap — a 5-step foundational sequence — and then delivers 50+ standalone mindset lessons covering topics from Antifragility to the Dualities framework to manifesting grounded in neuroscience. It is positioned as the mindset layer for ambitious entrepreneurs, not a general self-improvement program.

Who created the Mindset Program by Martell Coaching?

Dan Martell created this program through Martell Coaching (martellmethod.com). Martell founded, scaled, and exited three software companies — Spheric Technologies, Flowtown, and Clarity.fm — before age 35. He launched SaaS Academy in 2015, which became one of the largest SaaS founder coaching programs in the world. In 2023, his book Buy Back Your Time reached the Wall Street Journal bestseller list. He received the Ernst & Young Entrepreneur of the Year award and has 2.2 million YouTube subscribers.

What is included in the Mindset Program by Martell Coaching?

The program includes 76 video files totaling 29 hours 29 minutes and 47 seconds of content across 23.07 GB. This consists of a 6-video Achievement Roadmap foundational course (Steps 1 through 5 plus an introduction), 50+ standalone mindset teaching videos covering named frameworks such as Antifragility, the Dualities, CSI to Reprogram Your Mind, Sensory Acuity, Pre-Loaded Year, and others, 12 recorded Live Mindset Calls from May through November 2025, and a bonus recording from Dan Martell's AI Profit Boardroom session on the first 5 AI automation systems for your business. Subtitle files are included for 14 of the videos.

Who is the Mindset Program by Martell Coaching best suited for?

This program is suited for entrepreneurs and founders who have moved past the early-stage hustle phase and are now confronting internal constraints — plateaus, execution gaps, relationship friction, or purpose drift — that tactical business advice doesn't address. It is specifically relevant for SaaS founders, agency owners, and established business operators who are already familiar with Martell's work through SaaS Academy, Buy Back Your Time, or The Martell Method podcast, and who want deeper access to the mindset content that underlies his coaching methodology.

What will I learn in the Mindset Program by Martell Coaching?

The curriculum teaches specific named frameworks: the Achievement Roadmap (5-step goal clarity system), the 4 C's of Miracles, Sensory Acuity, the Dualities, CSI to Reprogram Your Mind, the Pre-Loaded Year method, and the Five Question Friend Filter for evaluating your inner circle. Students also cover behavioral principles including how to fail forward without letting deficits become liabilities, how to set goals from inspiration rather than desperation, how to approach manifesting through a neuroscience lens rather than a purely mystical one, and how to create structured public declarations that increase behavioral follow-through.

What format is the Mindset Program by Martell Coaching delivered in?

The course is delivered as downloadable video lessons in .ts format, with 14 subtitle files in .vtt format. There are no PDF workbooks or audio-only files included in this release. The complete package is 23.07 GB. The AI Profit Boardroom bonus session is delivered as an .mp4 file. The Live Mindset Calls are recorded in .ts format with subtitle files for several sessions.

Does the Mindset Program by Martell Coaching include any bonus materials?

Yes. The program includes a recording from Dan Martell's AI Profit Boardroom session — “First 5 AI Automation Systems for Your Business” — which is approximately 1 hour 44 minutes and covers practical AI automation applications for business operations. This is a separate session from the core Mindset Program teaching library.

What is Dan Martell known for?

Dan Martell is known primarily as the founder of SaaS Academy (launched 2015), one of the largest coaching programs for software-as-a-service founders globally. He is the author of Buy Back Your Time (2023, Portfolio/Penguin), a Wall Street Journal bestseller. He founded and exited three software companies — Spheric Technologies, Flowtown, and Clarity.fm — between 2005 and 2013. He was named Canada's top angel investor in 2012 and has invested in companies including Intercom, Udemy, Hootsuite, and GetAround. His YouTube channel has 2.2 million subscribers and he hosts The Martell Method podcast.

How is the Mindset Program by Martell Coaching different from other mindset or coaching courses?

Most mindset programs for entrepreneurs either deliver motivational content without operational mechanics, or they deliver business frameworks without addressing the identity layer. The Mindset Program by Martell Coaching is specifically built around named, teachable frameworks (Antifragility, the Dualities, Sensory Acuity, CSI) derived from Martell's personal business experience — including lessons he attributes to specific costly mistakes, such as Sensory Acuity being a principle that cost him $350,000 to learn. The inclusion of 12 recorded Live Mindset Calls (each approximately one hour) also means buyers access real coaching dynamics, not just polished pre-recorded content. The original program price was $600.