Identity Work by Melanie Ann Layer

Introduction

Identity Work by Melanie Ann Layer is an immersive personal transformation program that teaches you to shift your identity at the deepest level to create an alternate life. Created by Melanie Ann Layer, founder of Alpha Femme and builder of a $100-million coaching empire, this program delivers 11 intensive training modules with live activation calls alongside business mentor Jaclyn, plus two comprehensive “Shop with Me” sessions breaking down Melanie's complete course portfolio. The program spans 23h 36m 42s of content across 17 video lessons and 7 workbooks.

Here's What You Get

Identity Work delivers a comprehensive identity transformation system with exact lesson-by-lesson training, live Q&A sessions, and practical application through real business examples.

Course Stats:

17 video lessons | 7 downloadable PDFs | 23h 36m 42s of content | 6,12 GB total

✅ 11 Core Training Modules: Day-by-day identity transformation system with dedicated Q&A sessions after key modules

✅ 4 Live Activation Calls with Jaclyn: Real-time coaching sessions (April 26-May 5, 2024) applying identity work to business strategy and life design

✅ 2 “Shop with Me” Sessions: Behind-the-scenes breakdowns of Melanie's course ecosystem including COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, and MATRIX

✅ 7 Complete Workbooks: Module-specific workbooks for Modules 1, 3, 5, 7, 9, and 11, plus a full printable workbook combining all core modules

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What You Will Learn in Identity Work

✅ How to use “The Gateway to an Alternate Life” framework to collapse timelines and step into a completely different reality through identity work

✅ The specific identity shifts required to access wealth, relationships, and opportunities that don't exist in your current state of being

✅ How to identify and dissolve the invisible identity barriers keeping you locked in patterns you've been trying to willpower your way out of

✅ Melanie's proprietary approach to energetic alignment and frequency work that built Alpha Femme into a $100-million brand without a website, viral YouTube channel, or bestselling book

✅ The art of “timing versus time” — how to work with energetic timing to manifest results faster than linear action plans allow

✅ How to embody feminine energetics in business and leadership without sacrificing power, authority, or financial results

✅ The identity architecture behind building a sustainable coaching business that generates consistent million-dollar months and weeks

✅ Practical application through live case studies: watching identity work principles applied to real business decisions across Melanie's course portfolio (COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, MATRIX)

✅ How to calibrate your identity to 6-figure and 7-figure outcomes before external circumstances reflect them

✅ The specific internal work required to shift from “trying to become” to “already being” the version of you living the life you want

✅ How to lead yourself through transformation while building sovereignty, love, and womanhood beyond revenue targets

✅ The wealth energetics principles that took Melanie from bankruptcy and sleeping in her Honda Civic to building a 9-figure global women's movement

Who Should Take Identity Work?

• The Six-Figure Plateau Entrepreneur — You've built a successful business and proven you can generate income, but you've hit an invisible ceiling around $100K-$300K per year. You've tried new strategies, hired coaches, and upgraded your skills, yet something intangible keeps you stuck at the same revenue level. Identity Work reveals the identity operating system keeping you anchored to your current financial reality and shows you how to shift into the version of you who naturally generates 7-figure outcomes.

• The Strategy-Exhausted Achiever — You've implemented every funnel, framework, and marketing system available. Your Google Drive is full of courses, your calendar packed with action steps, yet results feel forced and unsustainable. You're tired of the masculine hustle-harder approach and sense there's a deeper way to create success. This program teaches Melanie's unconventional feminine energetics approach that built a $100-million brand without the typical online business infrastructure.

• The Identity-Aware Seeker — You already understand that your external reality is a reflection of your internal state, but you haven't found practical methodology to actually shift your identity at the level that creates tangible life transformation. You've read the books on manifestation and energy work, but you need a structured system with real examples of how identity work translates to business decisions, relationship dynamics, and wealth creation.

• The Burned-Out Coach or Service Provider — You've been trying to scale your coaching or service business through more content, more clients, and more visibility, but you're exhausted and your income is still inconsistent. You sense that the version of you trying to “make it work” isn't the same identity as someone who already has a thriving, easeful business. This program shows you how to collapse the gap between who you are now and who you need to become to access the alternate life you're reaching for.

Complete Curriculum Breakdown

Identity Work is structured as an 11-day immersive journey with Q&A sessions integrated throughout, followed by live activation calls with business mentor Jaclyn and in-depth portfolio breakdowns.

Module 1: Day 1 — The Gateway to an Alternate Life

The foundational training introducing the core framework of identity transformation. This opening module establishes why traditional goal-setting and strategy fail when your identity hasn't shifted, and introduces the concept of “gateways” — specific identity thresholds that open access to completely different realities.

• Lesson 1.1: The Gateway to an Alternate Life — Day 1 (1h 5m 42s)
• 📕 Included resources: Workbook — Module 1

Module 2: Day 2 Q&A

Live question-and-answer session addressing early implementation challenges and clarifying the gateway framework introduced in Day 1.

• Lesson 2.1: The Gateway to an Alternate Life — Day 2 Q&A (1h 31m 23s)

Module 3: Day 3 — Identity Architecture

Deeper dive into the structure of identity and how it operates beneath conscious awareness to create your recurring patterns and persistent results.

• Lesson 3.1: The Gateway to an Alternate Life — Day 3 (1h 15m 34s)
• 📕 Included resources: Workbook — Module 3

Module 4: Day 4 Q&A

Live coaching session processing the identity architecture concepts from Day 3 and addressing questions about dissolving old identity structures.

• Lesson 4.1: The Gateway to an Alternate Life — Day 4 Q&A (1h 58m 16s)

Module 5: Day 5 — Embodiment and Energetic Frequency

The pivotal module teaching how to embody the identity you're stepping into before external evidence exists, and how to calibrate your energetic frequency to match the reality you're calling in.

• Lesson 5.1: The Gateway to an Alternate Life — Day 5 (2h 38m 13s)
• 📕 Included resources: Workbook — Module 5

Module 6: Day 6 — Wealth as Identity

Specific training on wealth consciousness and the identity shifts required to move from earning income through effort to receiving wealth as a natural state.

• Lesson 6.1: The Gateway to an Alternate Life — Day 6 (1h 20m 52s)

Module 7: Day 7 — Feminine Leadership and Sovereignty

How to lead yourself and others from a feminine energetic foundation while maintaining authority, boundaries, and powerful decision-making.

• Lesson 7.1: The Gateway to an Alternate Life — Day 7 (1h 23m 33s)
• 📕 Included resources: Workbook — Module 7

Module 8: Day 8 — Relationship Dynamics and Identity

Exploring how identity work transforms romantic relationships, friendships, and business partnerships by shifting who you are in relation to others.

• Lesson 8.1: The Gateway to an Alternate Life — Day 8 (1h 45m 10s)

Module 9: Day 9 — Integration and Calibration

Practical integration techniques to anchor your new identity and maintain calibration as external reality begins to shift.

• Lesson 9.1: The Gateway to an Alternate Life — Day 9 (1h 17m 45s)
• 📕 Included resources: Workbook — Module 9

Module 10: Day 10 Q&A

Comprehensive live Q&A session addressing integration challenges and providing coaching on maintaining the identity shifts learned throughout the program.

• Lesson 10.1: The Gateway to an Alternate Life — Day 10 Q&A (2h 9m)

Module 11: Day 11 — The Alternate Life Activated

Final training module activating the complete identity transformation and preparing you to live permanently in your alternate reality.

• Lesson 11.1: The Gateway to an Alternate Life — Day 11 (1h 42m 19s)
• 📕 Included resources: Workbook — Module 11

Live Activation Calls with Jaclyn (Bonus Section)

Four recorded live coaching calls with business mentor Jaclyn applying Identity Work principles to real business strategy, decision-making, and life design.

• Activation Call — April 26th 2024 (47m 36s)
• Activation Call — April 29th 2024 (51m 48s)
• Activation Call — May 2nd 2024 (54m 8s)
• Activation Call — May 5th 2024 (39m 38s)

“Shop with Me” Sessions (Bonus Section)

Behind-the-scenes breakdowns of Melanie's complete course ecosystem, showing how each program serves different identity levels and customer journeys. These sessions demonstrate practical application of identity work through business architecture.

• Shop with Me Part 1: COACH, Impact Academy, WAAF (1h 17m 56s)
• Shop with Me Part 2: AFE, NEXT, MENTOR, MATRIX (57m 49s)

Bonus Materials Included

✅ Full Printable Workbook — Combined workbook featuring all core identity transformation modules (Modules 1, 3, 5, 7, 9, 11) in a single downloadable PDF for comprehensive review and ongoing reference

✅ 4 Live Activation Calls with Jaclyn — Real-time coaching sessions (April 26-May 5, 2024) where identity work principles are applied to live business and life design challenges, showing exactly how theory translates to practical decision-making

✅ 2 “Shop with Me” Portfolio Breakdowns — Exclusive behind-the-scenes analysis of Melanie's entire course ecosystem (COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, MATRIX), revealing how each program targets specific identity levels and stages of transformation

About Melanie Ann Layer

Melanie Ann Layer is the founder of Alpha Femme, a female-led coaching and mentoring movement that has grown into a $100-million empire built organically through energetic strategy, authenticity, and feminine leadership. Her journey to building one of the most recognized brands in the online coaching industry began from a place of complete breakdown.

After declaring bankruptcy, Melanie found herself sleeping in her Honda Civic with no safety net and no backup plan. In 2013, she took her first life coaching call from the front seat of that same car. By 2017, she launched Alpha Femme. Since that first million-dollar year in 2018, the brand has generated over $60 million in revenue, with consistent million-dollar months since November 2020, and has now scaled to million-dollar weeks and individual days.

Verified Credentials:

✅ Featured as COVERGIRL in Goss Magazine Issue No. 8, where she discussed the art of embodying feminine energetics, wealth as frequency, and leadership at the helm of a 9-figure global women's movement

✅ Built Alpha Femme to over $100 million in total revenue without a website, viral YouTube channel, world-renowned podcast, or bestselling book — demonstrating her unconventional approach to online business

✅ Generated consistent million-dollar months since November 2020, with the brand now producing million-dollar weeks and days

✅ Multiple podcast appearances including “The Path of Infinite Wealth” on the Hungry for Happiness podcast, “Secrets to Wealth Energetics” on The Radiant Life podcast, The Elle Russ Show, and the Spirit Sex Money Summit

✅ Known as “Magic On Legs” in her community for her unique approach to manifestation, wealth energetics, and identity transformation

✅ Together with her Alpha Femme community, has facilitated multiple 6-figure charitable contributions to causes close to her mission

✅ Celebrates client results including daily 6-figure and 7-figure calibrations, while equally honoring their sovereignty, love stories, and feminine embodiment beyond financial metrics

What Problems Does Identity Work Solve?

“I've invested in every business course and strategy program, but I keep hitting the same income ceiling no matter what I implement” — Identity Work addresses the invisible identity barrier that keeps you anchored to your current financial reality. While other programs focus on tactics and systems, this course reveals why you unconsciously recreate the same revenue patterns regardless of strategy. You'll learn Melanie's framework for identifying the exact identity operating system running beneath your conscious efforts and how to shift into the version of you who naturally generates the income level you're reaching for.

“I'm exhausted from masculine hustle culture and sense there's a more feminine, energetic way to build wealth, but I don't know how to actually do it” — This program teaches the precise methodology Melanie used to build Alpha Femme into a $100-million brand without traditional online business infrastructure. You'll discover her unconventional approach to feminine energetics, wealth consciousness, and energetic timing that allows you to create powerful results without burnout, constant content creation, or aggressive marketing. The “Shop with Me” sessions show exactly how this philosophy translates to business architecture and decision-making.

“I understand that mindset and energy matter, but manifestation feels vague and I need concrete practices that create real-world results” — Identity Work bridges the gap between spiritual principles and tangible transformation through structured modules, live Q&A sessions addressing implementation challenges, and activation calls demonstrating real-time application. You'll see how identity shifts translate directly to business decisions through the portfolio breakdown sessions analyzing COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, and MATRIX.

“I've been trying to scale my coaching or service business but my identity still feels like ‘someone trying to make it' instead of someone who already has a thriving business” — The Gateway to an Alternate Life framework taught in this program specifically addresses the identity gap between your current self and the version of you living the life you want. Through 11 intensive modules, you'll learn how to collapse that gap and embody the identity of someone who already has the business, wealth, and life you're working toward, before external circumstances reflect it.

“My business feels like constant effort and force, and I want to create success that feels natural and sustainable” — This course reveals why trying to force outcomes from your current identity creates resistance and exhaustion, and teaches you how to shift to an identity where desired results occur as natural byproducts. You'll learn Melanie's approach to energetic alignment that allowed her to build a 9-figure business that celebrates client sovereignty and feminine embodiment, not just revenue targets.

“I've achieved external success but it doesn't feel aligned, and I sense I'm living someone else's definition of achievement” — Identity Work teaches you to build your alternate life from authentic identity rather than inherited programming. The program emphasizes sovereignty, womanhood, and creating success on your own terms through feminine leadership principles, showing you how to design a life that honors who you actually are rather than who you were conditioned to become.

What Makes Identity Work Different

• The Gateway to an Alternate Life Framework — Unlike traditional coaching programs focused on goal-setting and incremental improvement, Melanie's signature framework teaches identity transformation as the mechanism for accessing completely different realities. This isn't about becoming a better version of yourself within your current paradigm; it's about stepping through an identity gateway into an alternate life that operates by different rules, with different possibilities available.

• Proven Through Extraordinary Results Without Conventional Infrastructure — This methodology is validated by Melanie's creation of a $100-million brand without a website, viral YouTube presence, or bestselling book. While most online business courses teach you to replicate traditional digital marketing playbooks, Identity Work reveals the energetic and identity-based principles that allowed Melanie to build consistent million-dollar months through feminine leadership and unconventional positioning.

• Identity Work Applied to Real Business Architecture — The included “Shop with Me” sessions are unique in online education: you watch Melanie break down her complete course ecosystem (COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, MATRIX) through the lens of identity transformation, revealing how each program targets specific identity levels and customer consciousness. This translates abstract identity concepts into concrete business strategy and customer journey design.

• Integration of Feminine Energetics with Tangible Business Results — Where most programs lean entirely masculine (pure strategy, hustle, systems) or entirely feminine (energy work without practical application), Identity Work demonstrates how to build a 9-figure empire through feminine leadership while maintaining power, authority, and exceptional financial outcomes. Melanie's journey from bankruptcy and homelessness to building Alpha Femme proves this approach creates sustainable, scalable success.

Frequently Asked Questions About Identity Work

What is Identity Work about?

Identity Work is Melanie Ann Layer's signature program teaching how to transform your identity at the deepest level to access an alternate life that doesn't exist in your current state of being. The program uses “The Gateway to an Alternate Life” framework to help you shift the invisible identity operating system creating your recurring patterns and persistent results. Rather than focusing on goals, strategies, or willpower, this 11-module system teaches you to embody the identity of the person already living the life you want, allowing desired outcomes to occur as natural byproducts of who you've become.

Who created Identity Work?

Identity Work was created by Melanie Ann Layer, founder of Alpha Femme and builder of a $100-million coaching empire. After experiencing bankruptcy and sleeping in her Honda Civic, Melanie took her first coaching call from the front seat of that car in 2013. She launched Alpha Femme in 2017 and has since generated over $60 million in revenue with consistent million-dollar months, weeks, and days. She was featured as the cover girl in Goss Magazine Issue No. 8 and is known for building her empire without traditional online business infrastructure like websites or viral content, instead using feminine energetics and identity-based transformation.

What is included in Identity Work?

The program includes 17 video lessons totaling 23 hours 36 minutes 42 seconds, 7 downloadable PDF workbooks, and 6,12 GB of content organized across core modules, live sessions, and bonus materials. The structure includes 11 core training modules (Day 1 through Day 11) teaching the complete identity transformation framework, with integrated Q&A sessions after key modules (Days 2, 4, and 10). Bonus content includes 4 live activation calls with business mentor Jaclyn (April 26-May 5, 2024) applying identity principles to real strategy, plus 2 “Shop with Me” sessions breaking down Melanie's complete course portfolio (COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, MATRIX). Workbooks are provided for Modules 1, 3, 5, 7, 9, and 11, with a full printable workbook combining all core modules.

Who is Identity Work best suited for?

Identity Work is best suited for entrepreneurs and coaches who have achieved some level of success but have hit an invisible ceiling they can't break through with strategy alone. This includes six-figure business owners stuck at a revenue plateau despite implementing new tactics, achievers exhausted from masculine hustle culture seeking a more feminine approach to wealth creation, and individuals who understand that mindset and energy matter but need structured methodology to create tangible transformation. The program is also ideal for coaches and service providers experiencing burnout from trying to scale through more effort rather than identity shifts, and for anyone who senses they're living according to inherited programming rather than authentic alignment.

What will I learn in Identity Work?

You'll learn Melanie's Gateway to an Alternate Life framework for collapsing timelines and stepping into different realities through identity transformation. The program teaches specific identity shifts required to access wealth, relationships, and opportunities unavailable in your current state, and how to dissolve invisible identity barriers keeping you locked in patterns you've been trying to escape through willpower. You'll discover the energetic alignment and wealth consciousness principles that built Alpha Femme into a $100-million brand without traditional infrastructure, how to work with energetic timing versus linear time, and how to embody feminine energetics in leadership without sacrificing authority or financial results. Practical application comes through live activation calls and portfolio breakdowns showing how identity work translates to real business decisions and architecture.

What format is Identity Work delivered in?

The course is delivered as downloadable video lessons in .mp4 format, PDF workbooks and guides, totaling 6,12 GB. The 17 video files range from 39 minutes to 2 hours 38 minutes each, with the complete program spanning 23 hours 36 minutes 42 seconds of training. The 7 PDF workbooks include individual module workbooks for Days 1, 3, 5, 7, 9, and 11, plus a comprehensive printable workbook combining all core modules. All content is provided for immediate download and permanent access.

Does Identity Work include any bonus materials?

Yes, the program includes substantial bonus materials beyond the 11 core training modules. You receive 4 live activation calls with business mentor Jaclyn (recorded April 26-May 5, 2024) totaling over 3 hours of real-time coaching on applying identity principles to business and life design. Additionally, you get 2 “Shop with Me” sessions where Melanie provides behind-the-scenes breakdowns of her entire course ecosystem (COACH, Impact Academy, WAAF, AFE, NEXT, MENTOR, MATRIX), revealing how each program targets different identity levels and customer consciousness stages. A full printable workbook combining Modules 1, 3, 5, 7, 9, and 11 is also included for comprehensive review.

What is Melanie Ann Layer known for?

Melanie Ann Layer is known for building Alpha Femme into a $100-million empire using an unconventional approach to online business that doesn't rely on websites, viral YouTube channels, or bestselling books. She has generated consistent million-dollar months since November 2020, with the brand now producing million-dollar weeks and individual days. She was featured as the cover girl in Goss Magazine Issue No. 8 discussing feminine energetics and 9-figure leadership. Melanie is recognized for her expertise in wealth energetics, identity transformation, and feminine leadership, and has appeared on numerous podcasts including The Path of Infinite Wealth (Hungry for Happiness), The Radiant Life podcast, The Elle Russ Show, and the Spirit Sex Money Summit. She's known in her community as “Magic On Legs” for her approach to manifestation and wealth consciousness.

How is Identity Work different from other personal development courses?

Identity Work is differentiated by The Gateway to an Alternate Life framework, which focuses on identity transformation as the mechanism for accessing completely different realities rather than incremental improvement within your current paradigm. Unlike conventional courses teaching strategy and tactics, this program addresses the invisible identity operating system creating your recurring patterns. The methodology is validated by Melanie's creation of a $100-million brand without traditional online business infrastructure, proving that feminine energetics and identity-based transformation can produce exceptional financial results. The included “Shop with Me” sessions uniquely translate abstract identity concepts into concrete business architecture by breaking down Melanie's complete course portfolio through the lens of identity levels and customer consciousness. This bridges the gap between spiritual principles and practical business application in a way few programs accomplish.

Sources:

• Identity Work
• Melanie Ann Layer – MLI Coaching | LinkedIn
• COVERGIRL Melanie Ann Layer | The Making of a $100M Empire – Goss Magazine
• The Path of Infinite Wealth with Melanie Ann Layer – Hungry for Happiness
• Secrets to Wealth Energetics – The Radiant Life Podcast
• The Elle Russ Show: Episode #15: Melanie Ann Layer
• Melanie Ann Layer – Top podcast episodes
• 49 of Melanie Ann Layer Podcasts Interviews | Updated Daily – OwlTail