God Tier Ads Framework + Workshop Library by Ed Leake

Introduction

God Tier Ads Framework + Workshop Library is a comprehensive Google Ads training program created by Ed Leake, a Google Ads expert with over 14 years of experience managing half a billion dollars in ad spend. Voted the 5th Most Influential PPC Expert in the world in 2024, Ed founded and scaled the performance-based agency Midas Media to 7 figures before selling it in January 2025. This framework is designed to transform Google Ads performance through systematic processes, proven methodologies, and actionable templates across 7 comprehensive sections covering everything from conversion tracking to Performance Max optimization.

Here's What You Get

This is the complete God Tier Ads Framework + Workshop Library with every resource, workshop, and automation tool Ed Leake has built for professional PPC managers and agency owners.

📊 Course Stats:

57 video lessons | 127 downloadable PDFs | 17 documents | 18 spreadsheets | 20h 42m 23s of content | 5.87 GB total

✅ 23 Pillars of Ad Copy: Master the art of writing high-converting responsive search ads with Ed's proven copywriting playbook and AI automation scripts

✅ Ecommerce Workshop Library: 7 real campaign audits covering multi-product stores, single-product DTC, luxury brands, and shopping feed optimization strategies

✅ Lead Gen Workshop Library: 10 detailed walkthroughs for B2B IT services, financial services, mortgages, car detailing, dentists, and competitor ad reconnaissance

✅ PPC Performance Framework: The complete 400+ step framework with 27 training videos covering conversion tracking, attribution models, account structure, bidding strategies, and optimization processes

✅ Automation Vault: 30+ Google Ads scripts for auto-negative keywords, search term mining, Performance Max insights, revenue maximization, and keyword management

✅ Performance Max Training: Complete 6-part video series on PMax setup, conversion optimization, campaign structures, budgets, bidding, and ongoing optimizations

✅ Smart Ecommerce Mini-series 2024: 9 videos on Standard Shopping vs Performance Max migration, campaign splitting strategies, ROAS targeting, and GTIN optimization

✅ Workbooks & Templates: 127 PDFs including the Master PPC Checklist, Ad Predictions Spreadsheet, Negative Keyword Categories, Landing Page Checklist, Audience Targeting Lists, and Looker Studio reporting dashboards

✅ Bonus Materials: Google Analytics 4 setup guides, server-side tagging documentation, UA vs GA4 metrics cheat sheets, and Overseer's Dashboard access

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What You Will Learn in God Tier Ads Framework + Workshop Library

✅ Build Google Ads accounts using the PPC Performance Framework methodology that prioritizes proper conversion tracking, micro conversions, and attribution modeling before launching campaigns

✅ Master responsive search ad copywriting with the 23 Pillars of Ad Copy system and automate RSA creation using the included ChatGPT scripts

✅ Implement the Account Structure Golden Ratios and keyword match type methodology that balances exact, phrase, and broad match for maximum control and performance

✅ Apply the Keyword Decision Matrix and Search Term Report Rules to systematically add winners, pause losers, and build negative keyword lists based on impression thresholds

✅ Scale Smart Bidding campaigns using the Budget Optimization Game Plan and learn when to migrate from Maximize Conversions to Target CPA or Target ROAS

✅ Set up Performance Max campaigns correctly using the 6-part framework covering conversion setup, asset group structures, audience signals, and product feed optimization for ecommerce

✅ Audit and optimize shopping feeds using the Shopping Feed Optimization Workshop methodology to improve product titles, descriptions, and GTIN implementation

✅ Deploy 30+ Google Ads scripts from the Automation Vault including auto-negative keyword adders, n-gram search term analysis, Performance Max trending categories, and revenue maximizer tiering

✅ Analyze real campaign audits from the Ecommerce and Lead Gen Workshop Libraries covering 17 different business models including B2B IT, financial services, luxury clothing, multi-product stores, mortgages, and car detailing

✅ Implement proactive vs reactive management processes using weekly optimization routines, month-1-to-2 campaign workflows, and the PPC Master Checklist

✅ Configure Google Analytics 4 for proper ecommerce tracking, custom audiences, and server-side tagging to future-proof conversion measurement

✅ Use the included templates for ad predictions, competitor reconnaissance, landing page optimization, audience targeting, and Looker Studio client reporting

Who Should Take God Tier Ads Framework + Workshop Library?

• PPC Managers Stuck on Performance Plateaus — You're managing Google Ads accounts but results have flatlined. You're unsure whether the issue is account structure, bidding strategy, or targeting. The PPC Performance Framework gives you the systematic diagnostic process to identify bottlenecks and the exact workflows to fix underperforming campaigns using proven optimization sequences.

• Agency Owners Scaling Teams Without Consistent Processes — You've landed new clients but each team member runs accounts differently, leading to inconsistent results and client churn. The 400+ step Master Checklist, SOPs, and templates standardize your agency's approach so junior managers can deliver senior-level results following the same frameworks Ed used to scale Midas Media to 7 figures.

• Ecommerce Store Owners Struggling with Shopping Campaigns and Performance Max — Your product feed is live but Shopping and PMax campaigns aren't generating profitable ROAS. You're guessing at campaign structures and product segmentation. The Ecommerce Workshop Library shows you real examples of multi-product stores, single-product DTC, and luxury brands with specific feed optimization strategies and GTIN implementation that improve visibility and conversion rates.

• Lead Generation Specialists Wasting Budget on Irrelevant Clicks — You're running Search campaigns for high-value services like B2B IT, mortgages, or professional services but burning budget on search terms that don't convert. The Lead Gen Workshop Library provides 10 real audits showing how Ed structures campaigns, writes ad copy, and implements negative keyword strategies for industries with long sales cycles and high cost-per-click.

• Freelance Google Ads Consultants Building Authority and Client Trust — You need to justify your pricing and prove ROI to clients but lack the reporting dashboards and audit frameworks that position you as the expert. The included Looker Studio templates, Ad Predictions Spreadsheet, and Competitor Reconnaissance tools give you client-facing deliverables that demonstrate strategic thinking before spending a dollar on ads.

• Marketing Managers Transitioning from Facebook Ads to Google Ads — You understand digital advertising principles but Google Ads' complexity around match types, attribution windows, and Smart Bidding feels overwhelming. The framework breaks down every concept with visual guides, cheat sheets, and decision trees that translate your existing marketing knowledge into Google Ads-specific tactics without drowning you in platform jargon.

Complete Curriculum Breakdown

Module 1: 23 Pillars of Ad Copy

Master the fundamentals of responsive search ad copywriting with Ed's proven framework for writing headlines and descriptions that improve click-through rates and Quality Scores. This module includes the complete playbook, AI automation guides, and ChatGPT scripts to scale ad copy creation.

• Lesson 1.1: Automate Your Responsive Search Ads with this ChatGPT Script
• Lesson 1.2: Basic – Automating Your Ad Copy with A.I.
• 📕 Included resources: 23 Pillars Ad Copy Playbook (PDF), Ad Copywriting Cheat Sheet (PDF), Ad Copy Agent for GTA 2025 (TXT), ChatGPT automation templates

Module 2: Ecommerce Workshop Library

7 real campaign walkthroughs showing how Ed structures, optimizes, and scales ecommerce accounts across different business models. Each workshop provides screen-recorded audits with specific recommendations for shopping campaigns and Performance Max.

• Lesson 2.1: Multi-product Store (8031s / 2h 14m)
• Lesson 2.2: Single Product DTC (4524s / 1h 15m)
• Lesson 2.3: Shopping Feed Optimisation for Ultimate ROI (3596s / 59m)
• Lesson 2.4: Luxury Clothing (3838s / 1h 4m)
• Lesson 2.5: Shopping Campaign Structures (1222s / 20m)
• Lesson 2.6: Ecommerce – Seasonal Search (1292s / 21m)
• Lesson 2.7: Ecommerce – Seasonal Shopping (1044s / 17m)
• 📕 Included resources: Shopping Campaign Structure (PDF), Shopping Feed Optimisation Workshop (PDF)

Module 3: Lead Gen Workshop Library

10 detailed campaign audits covering B2B and B2C lead generation accounts across multiple industries. Learn how Ed approaches high-ticket services, long sales cycles, and industries with strict compliance requirements.

• Lesson 3.1: B2B IT Managed Services (3959s / 1h 6m)
• Lesson 3.2: B2C Financial (6133s / 1h 42m)
• Lesson 3.3: B2C Windows & Doors (3295s / 55m)
• Lesson 3.4: Mortgages & Loans (6881s / 1h 55m)
• Lesson 3.5: Single Campaign Account (more interesting than you might think) (1628s / 27m)
• Lesson 3.6: Lead Gen Dentists Audit (1448s / 24m)
• Lesson 3.7: B2C Car Detailing (2992s / 50m)
• Lesson 3.8: B2C Travel Audit & Recommendations (2253s / 38m)
• Lesson 3.9: Competitor Ad Reconnaissance (1111s / 18m)
• Lesson 3.10: Ad Customisers (with useful examples) (465s / 8m)
• 📕 Included resources: Competitor Ad Reconnaissance Template, Ad Customisers Guide (PDF)

Module 4: PPC Performance Framework

4.1 Foundation

Proper conversion tracking is the foundation of profitable Google Ads. This section covers micro conversions, enhanced conversions, consent mode, and call tracking setup to ensure accurate data before optimizing campaigns.

• When & Why to use Micro Conversions (PDF)
• Quick Reference – Micro Conversions (PDF)
• Identify & Apply Micro Conversions (PDF)
• Micro Conversion & Segmentation Sheet (Excel)
• Google Ads Audit Template (PDF)
• Consent Mode for Google Ads (PDF)
• Call Conversion Tracking (PDF)
• Conversion Tag Audit (PDF)
• Getting Started with Enhanced Conversions (PDF)
• GTM Website Form Tracking (PDF)

4.2 Attribution

Choose the right attribution model based on your sales cycle, customer journey, and conversion goals. This section demystifies Last Click, Data-Driven, Linear, Time Decay, and Position-Based attribution.

• Lesson: Is Last-click Attribution Okay? (150s / 2m)
• Picking the Right Attribution Model (PDF)
• Attribution Model Cheat Sheet (PDF)

4.3 Planning

Plan campaigns strategically before building them. This section covers account structure wireframes, budget and KPI allocation, bidding strategy selection, negative keyword categories, and the Ad Predictions tool for forecasting results with zero ad spend.

• Lesson: How I Predict Google Ads Results (with $0 Ad spend) (918s / 15m)
• Lesson: Critical Thinking for Account Structure (348s / 6m)
• Lesson: Q&A – Account structure and match types (220s / 4m)
• Lesson: Q&A – How Many RSAs Per Ad Group (247s / 4m)
• Lesson: Competitor Ad Reconnaissance (with template) (1111s / 19m)
• Account Structure Dogma (PDF)
• Wireframes: Build Accounts For Better Results (PDF)
• How to Approach Budget & KPI (PDF)
• Bidding Strategy Foundation (PDF)
• Ad Predictions Sheet (PDF and Excel)
• Negative Keyword List Categories (PDF and Excel)
• Competitor Ad Reconnaissance Template (Excel)
• Responsive Search Ad Optimisation (PDF)
• Performance Max Pros & Cons (PDF)
• Content Suitability (PDF)

4.4 Building

Build campaigns using best practices for match types, ad extensions (now assets), audience targeting, geographic targeting, and landing page optimization. This section provides the templates and checklists for campaign setup.

• Lesson: Landing Page Optimisation Tips & Tricks (868s / 14m)
• Lesson: Q&A – How to safely split campaigns (314s / 5m)
• Account Structure Golden Ratios (PDF)
• Keyword Match Type Methodology & Cheat Sheet (PDF)
• 142 Callout extension examples (PDF and Excel)
• Placement exclusions for kids channels (PDF and Excel)
• Audience Targeting List (PDF and Excel)
• Landing Page Checklist (PDF and Excel)
• Bidding Strategy Cheat Sheet (PDF)
• Ad Extensions Become Assets (PDF)
• Account Structure Questions and Answers (PDF)
• Countries States Counties Cities (Excel)

4.5 Optimisation

Optimize campaigns systematically using proven workflows for the first week, month 1-2, and ongoing weekly routines. Learn when to pause keywords, when to migrate bidding strategies, and how to scale Smart Bidding.

• Lesson: Week 1 of a New Campaign or Account (264s / 4m)
• Lesson: Month 1 to 2 of Your New Campaign (405s / 7m)
• Lesson: Weekly Optimisation Routine Example (1510s / 25m)
• Lesson: Budget Won't Spend (226s / 4m)
• Lesson: Easy-mode broad match test (153s / 3m)
• Lesson: Real Scenario – diagnose poor tCPA performance (317s / 5m)
• Lesson: Scale Smart Bidding (walk-through) (1100s / 18m)
• Lesson: Auto-apply Recommendations (532s / 9m)
• Lesson: Ad Reading Comprehension Hack (58s / 1m)
• Avoid Under & Over Optimisation (PDF)
• Month 1 to 2 of Your New Campaign (PDF)
• The Keyword Decision Matrix (PDF)
• Search Term Report Rules (PDF)
• Migrate Away from Maximise Conversions (PDF)
• Budget Optimisation Game Plan (PDF)
• Auto-apply Recommendations (PDF)
• Ad Reading Comprehension Hack (PDF)
• Looker Studio Reporting Dashboard for Clients (PDF)
• Proactive vs Reactive Management Processes (PDF)
• Reactive vs Proactive Checklist (PDF)
• How to Scale Smart Bidding by Ed Leake (PDF)
• Working with Negative Keywords (PDF)
• Real Scenario – Budget less than tCPA (PDF)

Module 5: Automation Vault

30+ Google Ads scripts to automate repetitive tasks, uncover search term insights, and optimize campaigns at scale. Each script includes setup instructions and use cases.

• Lesson: How to install and use scripts (358s / 6m)
• Lesson: Impression Based Auto Negative Keywords (314s / 5m)
• Lesson: Revenue Maximiser Tiering Script for PMax and Shopping (286s / 5m)
• Lesson: Ultimate Performance Max Insight Report (257s / 4m)
• Lesson: Word Count Analysis for Shopping Item Titles (145s / 2m)
• Automated Manual Keyword Bidding (PDF)
• Google Ads Forecast Report (PDF and Excel)
• Impression Based Auto Negative Keywords (PDF)
• Make Exact Match Exact (PDF and TXT)
• Performance Max Trending Search Categories (PDF)
• Revenue Maximiser Tiering Script for PMax and Shopping (PDF and Excel)
• Search Query Mining ngram report (PDF)
• Report Trending Search Terms – Daily (PDF)
• Report Trending Search Terms with Comparison (PDF)
• Ultimate Performance Max Insight Report (PDF)
• Word Count Analysis for Shopping Item Titles (PDF)
• Scripts included: Ad Create Date, Audience bid mapper, Auto negative adder, Automatic RSA Adder, Close Variants Report, Duplicate keyword checker 2023, Keywords to negative list, Link Checker, Low QS Alert, Make Exact Match Exact, N-Gram Corrected Script, PMax search trends, QS Analysis Report, Report Trending Search Terms, Search Partner Performance

Module 6: Performance Max

Complete training on Performance Max campaign setup, optimization, and troubleshooting. Learn when to use PMax for ecommerce vs lead gen, how to structure asset groups, and how to extract insights from the black box.

• Lesson: PMax for Lead Gen Accounts is Optional (310s / 5m)
• Lesson: Proactive vs Reactive Management Processes (3873s / 1h 5m)
• Lesson: Quick Fire Questions with John Moran (1256s / 21m)
• Lesson: Introducing the Scripting Gurus & Automation Library (70s / 1m)
• PMax Part 1 – The Basics (PDF)
• PMax Part 2 – The Conversions (PDF)
• PMax Part 3 – The Campaign Structures (PDF)
• PMax Part 4 – Budgets & Bidding (PDF)
• PMax Part 5 – Setup Final Checks (PDF)
• PMax Part 6 – Optimisations (PDF)
• PMax Review Timeline (PDF)
• PMax Full Video Training (PDF)

Module 7: Smart Ecommerce Mini-series 2024

9 videos on migrating from Standard Shopping to Performance Max, campaign splitting strategies, scaling with Target ROAS and daily budgets, and leveraging GTIN for product visibility.

• Lesson 7.1: Standard Shopping vs Performance Max (784s / 13m)
• Lesson 7.2: Example Campaign Structure (686s / 11m)
• Lesson 7.3: Post migration checks and what to expect (483s / 8m)
• Lesson 7.4: Quick intro – start here! (72s / 1m)
• Lesson 7.5: How and when to split Smart Shopping (337s / 6m)
• Lesson 7.6: When is it safe to split campaigns (129s / 2m)
• Lesson 7.7: Use target ROAS and daily budget to scale (269s / 4m)
• Lesson 7.8: When to use a Target ROAS (280s / 5m)
• Lesson 7.9: How to take advantage of GTIN (329s / 5m)
• 📕 Included resources: Use ROAS & Budget to Successfully Scale (PDF), When & How To Split Smart Shopping (PDF)

Module 8: Google Analytics 4

Master GA4 configuration, ecommerce tracking setup, custom audiences, and server-side tagging. Includes comparison guides for UA vs GA4 metrics to help with the transition.

• Server-side Tagging Pros & Cons (PDF)
• UA vs GA4 Metrics Cheat Sheet (PDF and Excel)
• Comparing Metrics UA vs GA4 (PDF)
• Audit Template (Excel)
• Micro Conversion & Segmentation Sheet (Excel)
• Performance Framework – Updated Jan 2025 (Excel)
• Custom Audiences in GA4 (PDF)
• Ecom Tracking GA4 For Shopify (PDF)
• GA4 Configuration and Setup (PDF)
• GA4 Ecommerce Tracking – Part 1 – Tag Configuration (PDF)
• GA4 Ecommerce Tracking – Part 2 – Ecommerce Events (PDF)
• GTM Server-side Conversion Tracking (PDF)

Module 9: Ultimate Landing Page Checklist

Optimize landing pages for conversion rate using Ed's comprehensive checklist covering above-the-fold elements, copy structure, trust signals, and mobile optimization.

• Download Your Landing Page Checklist (PDF)
• God Tier Landing Page Optimisation Checklist (Excel)

Module 10: Overseer's Dashboard for Google Ads

Access to the Overseer's Dashboard tool for Google Ads monitoring and reporting.

• Lesson 10.1: 50% OFF, For Life! (125s / 2m)
• Lesson 10.2: We update the dashboard, again (212s / 4m)
• Get Access to the New Dashboard Here (PDF)
• 50% OFF, For Life! (PDF)

Bonus: Templates and Tools

• RSA Templates by Ed Leake (Excel)
• Ed's Ad Recon Template (Excel)
• Performance Framework Tracker – Updated Jan 2025 (Excel)
• Google Ads Forecast Report (Excel)
• Revenue Maximiser Tiering Script for PMax/Shopping (Excel)
• Auto Negative Keywords – By Impressions (Excel)

Bonus Materials Included

✅ Private Facebook Group Access — Join 2,500+ active PPC professionals for campaign feedback, strategy discussions, and direct support from Ed Leake and the God Tier Ads community

✅ Free Lifetime Updates — Since launching in December 2020, Ed has released continuous updates including the 2024 Smart Ecommerce Mini-series, GA4 migration guides, and Performance Max optimization workflows. All future updates are included at no additional cost.

✅ Master PPC Checklist (400+ Steps) — The most detailed Google Ads audit checklist ever created, covering every element from conversion tracking to campaign optimization in systematic order

✅ Ad Predictions Tool — Forecast campaign performance, estimate required budgets, and set realistic KPIs before launching campaigns using Ed's proprietary spreadsheet model (Excel and Google Sheets versions)

✅ Overseer's Dashboard (50% Lifetime Discount) — Exclusive discount on Ed's Google Ads monitoring and reporting dashboard tool for agency-level account management

About Ed Leake

Ed Leake is a Google Ads expert with over 14 years of hands-on experience managing campaigns across half a billion dollars in ad spend. Unlike many course creators who stopped practicing years ago, Ed actively consults on Google Ads accounts and continues to test strategies in live client environments before teaching them.

Verified Credentials:

✅ Voted 5th Most Influential PPC Expert in the world in 2024

✅ Founded and scaled Midas Media, a performance-based PPC agency, to 7 figures before selling it in January 2025

✅ Managed over $500 million in Google Ads spend across 14+ years spanning ecommerce, lead generation, B2B, and B2C verticals

✅ Built AdEvolver, a software tool for automating Google Ads account management at scale

✅ Created The Agency Forge, a specialized training platform for PPC agency owners

✅ Launched God Tier Ads in December 2020, growing the private community to 2,500+ active members

✅ Featured in interviews on PPC News Feed, Cloudways, Better Questions podcast, and Vuelio's Digital Marketing Masterclass series

✅ Active contributor to the HubSpot Agency Blog sharing Google Ads strategies and industry insights

Ed's teaching philosophy is rooted in systematic frameworks rather than one-off tactics. The God Tier Ads Framework emphasizes building strong foundations in conversion tracking, attribution, and account structure before optimizing for performance—a methodology that has helped hundreds of agency owners standardize their service delivery and achieve consistent client results.

What Problems Does God Tier Ads Framework + Workshop Library Solve?

“I'm wasting thousands on Google Ads but can't figure out why campaigns aren't converting” — The PPC Performance Framework starts with the Foundation module on conversion tracking, micro conversions, and enhanced conversions. Most failing campaigns have measurement problems, not targeting problems. By implementing proper GA4 setup, call tracking, and form submission tracking before optimization, you'll see which campaigns actually drive revenue instead of guessing based on incomplete data.

“My campaigns perform well initially but plateau after 3-4 weeks and I don't know how to scale” — The Optimisation module provides the exact workflows for Week 1, Month 1-2, and ongoing weekly routines. Ed's Budget Optimisation Game Plan and Scale Smart Bidding walkthroughs show when to increase budgets, when to migrate from Maximize Conversions to Target CPA, and how to use the Keyword Decision Matrix to systematically expand winning campaigns without losing efficiency.

“Performance Max is a black box and I have no idea if it's working or how to optimize it” — The 6-part Performance Max training breaks down campaign structures, asset group setup, audience signals, and conversion optimization. The Automation Vault includes the Ultimate Performance Max Insight Report script and PMax Trending Search Categories script that extract actual search term data and trending queries from Performance Max campaigns, giving you visibility Google doesn't show in the interface.

“Every team member in my agency runs accounts differently and client results are inconsistent” — The 400+ step Master PPC Checklist, combined with SOPs for account structure, bidding strategy selection, and weekly optimization routines, standardizes your agency's approach. New hires follow the same frameworks Ed used to scale Midas Media, ensuring junior managers deliver senior-level results and reducing the variance in client outcomes that causes churn.

“I'm spending hours manually analyzing search term reports and building negative keyword lists” — The Automation Vault provides 30+ Google Ads scripts including the Impression Based Auto Negative Keywords script, N-gram Search Query Mining tool, and Close Variants Report. These scripts automatically flag irrelevant search terms, suggest negative keyword additions, and identify close variant matches that waste budget, cutting search term analysis time from hours to minutes.

“Shopping campaigns aren't profitable and I don't know if the issue is the product feed, campaign structure, or bidding” — The Ecommerce Workshop Library walks through 7 real shopping campaign audits showing the Shopping Feed Optimisation methodology. Ed reveals how to improve product titles, implement GTIN correctly, structure campaigns by product category vs performance tier, and when to use Standard Shopping vs Performance Max. The Shopping Feed Optimisation Workshop PDF provides the exact checklist for feed audits.

“I land sales calls but prospects don't see the value in paying agency fees when they can run ads themselves” — The included Looker Studio Reporting Dashboard templates, Ad Predictions Spreadsheet, and Competitor Reconnaissance framework give you client-facing deliverables that demonstrate strategic thinking before spending ad budget. Showing a prospect their competitors' ad copy, predicted campaign ROI, and a custom reporting dashboard positions you as the expert worth premium pricing, not just another ad buyer.

What Makes God Tier Ads Framework + Workshop Library Different

• The PPC Performance Framework Methodology — Unlike traditional Google Ads courses that jump straight into campaign building, Ed's framework follows a mandatory sequence: Foundation (conversion tracking) → Attribution (measurement model) → Planning (account wireframes and predictions) → Building (campaign setup) → Optimisation (ongoing management). This systematic approach prevents the common mistake of optimizing campaigns with broken tracking or wrong attribution, which is why most advertisers fail in the first 90 days.

• Real Campaign Audits, Not Generic Theory — The Ecommerce and Lead Gen Workshop Libraries contain 17 screen-recorded audits of actual client accounts across industries like B2B IT services, luxury clothing, multi-product ecommerce, mortgages, and car detailing. You see Ed's cursor moving through live Google Ads accounts, explaining why certain campaigns are structured specific ways, which search terms to pause, and how he writes ad copy for different conversion intents—not theoretical examples created for course content.

• The 400+ Step Master PPC Checklist — This is the most comprehensive Google Ads audit checklist in the industry, covering every touchpoint from Google Tag Manager configuration to bid strategy selection to ad asset optimization. Other training programs provide vague “best practices” checklists with 20-30 items. Ed's checklist is the exact SOPs his agency used for client onboarding and ongoing account management, giving you a proven system that's already been tested across hundreds of accounts and millions in ad spend.

• Active Practitioner, Not Retired Guru — Ed Leake still actively consults on Google Ads accounts and launched AdEvolver, a software tool for automating account management. The God Tier Ads Framework has been continuously updated since December 2020 with the Smart Ecommerce Mini-series 2024, GA4 migration guides, and Performance Max optimization workflows. You're learning from someone managing campaigns today, not strategies that worked 5 years ago before Smart Bidding and automation changed the platform.

• Automation Vault with Production-Ready Scripts — Most Google Ads training mentions scripts exist but doesn't provide them. The Automation Vault includes 30+ working scripts with setup instructions: Impression Based Auto Negative Keywords, N-gram Search Query Mining, Revenue Maximiser Tiering for PMax, Duplicate Keyword Checker, Low Quality Score Alerts, and Close Variants Reports. These aren't educational examples—they're production scripts Ed's agency used to manage accounts at scale, saving hours of manual work per week.

Frequently Asked Questions About God Tier Ads Framework + Workshop Library

What is God Tier Ads Framework + Workshop Library about?

God Tier Ads Framework + Workshop Library is a comprehensive Google Ads training program created by Ed Leake that teaches systematic campaign management using proven frameworks for conversion tracking, account structure, bidding strategies, and optimization workflows. The program includes over 20 hours of training videos, 127 downloadable PDFs, 30+ automation scripts, and 17 real campaign audits across ecommerce and lead generation verticals. It's designed for PPC managers, agency owners, and freelance consultants who need standardized processes to improve Google Ads performance consistently.

Who created God Tier Ads Framework + Workshop Library?

Ed Leake created God Tier Ads Framework + Workshop Library. He has over 14 years of Google Ads experience managing half a billion dollars in ad spend and was voted the 5th Most Influential PPC Expert in the world in 2024. Ed founded and scaled Midas Media, a performance-based PPC agency, to 7 figures before selling it in January 2025.

What is included in God Tier Ads Framework + Workshop Library?

The program includes 57 video lessons totaling 20 hours 42 minutes 23 seconds, 127 downloadable PDF guides, 17 documents, 18 spreadsheet templates, and 5.87 GB of content organized across 7 major sections: 23 Pillars of Ad Copy, Ecommerce Workshop Library (7 audits), Lead Gen Workshop Library (10 audits), PPC Performance Framework (27 videos covering Foundation, Attribution, Planning, Building, and Optimisation), Automation Vault (30+ Google Ads scripts), Performance Max training (6-part series), Smart Ecommerce Mini-series 2024 (9 videos), Google Analytics 4 setup guides, and the Ultimate Landing Page Checklist. Templates include the 400+ step Master PPC Checklist, Ad Predictions Spreadsheet, Competitor Reconnaissance Template, and Looker Studio Reporting Dashboards.

Who is God Tier Ads Framework + Workshop Library best suited for?

The framework is best suited for PPC managers stuck on performance plateaus who need systematic diagnostic processes, agency owners scaling teams without consistent SOPs, ecommerce store owners struggling with Shopping and Performance Max campaigns, lead generation specialists wasting budget on irrelevant clicks in high-CPC industries, freelance consultants building authority with client-facing deliverables, and marketing managers transitioning from Facebook Ads to Google Ads who need structured frameworks to navigate platform complexity.

What will I learn in God Tier Ads Framework + Workshop Library?

You'll learn to build Google Ads accounts using the PPC Performance Framework methodology that prioritizes conversion tracking and attribution before optimization, master responsive search ad copywriting with the 23 Pillars system and AI automation, implement Account Structure Golden Ratios and keyword match type strategies, apply the Keyword Decision Matrix for systematic search term management, scale Smart Bidding using proven budget optimization workflows, set up Performance Max campaigns with proper asset group structures and audience signals, deploy 30+ automation scripts for negative keywords and search term mining, and analyze 17 real campaign audits across ecommerce and lead generation verticals.

What format is God Tier Ads Framework + Workshop Library delivered in?

The course is delivered as downloadable video lessons in MP4 format, PDF guides and workbooks, Excel and Google Sheets templates, and TXT files containing Google Ads scripts. The complete package is 5.87 GB and includes 57 videos, 127 PDFs, 17 documents, and 18 spreadsheets organized into clearly labeled folders by module.

Does God Tier Ads Framework + Workshop Library include any bonus materials?

Yes. Bonus materials include access to the private Facebook group with 2,500+ active PPC professionals, free lifetime updates to all course content, the 400+ step Master PPC Checklist, the Ad Predictions Tool for forecasting campaign performance, and a 50% lifetime discount on the Overseer's Dashboard for Google Ads monitoring and reporting.

What is Ed Leake known for?

Ed Leake is known for creating God Tier Ads, one of the most comprehensive Google Ads training programs in the industry. He founded and scaled Midas Media to 7 figures, built AdEvolver for automating Google Ads management, and created The Agency Forge for agency owners. He was voted the 5th Most Influential PPC Expert in the world in 2024 and has been featured in interviews on PPC News Feed, Cloudways, Better Questions podcast, and contributes to the HubSpot Agency Blog.

How is God Tier Ads Framework + Workshop Library different from other Google Ads courses?

God Tier Ads Framework uses the PPC Performance Framework methodology that enforces a systematic sequence (Foundation → Attribution → Planning → Building → Optimisation) instead of jumping straight into campaign creation. It includes 17 real campaign audits with screen recordings of live client accounts, not theoretical examples. The 400+ step Master PPC Checklist is the most comprehensive audit document in the industry, and the Automation Vault provides 30+ production-ready scripts used in Ed's agency. Unlike retired course creators, Ed actively consults on Google Ads accounts and has continuously updated the program since December 2020 with new content on Performance Max, GA4, and Smart Shopping migration strategies.

Sources:

• Ed Leake Official Website
• Interview with Ed Leake: The Mind Behind God Tier Ads – PPC News Feed
• Ed Leake – God Tier Ads | LinkedIn
• Master Google Ads with Our 400+ Step Checklist & Framework | God Tier Ads
• Ed Leake Talks About The Future of Digital Marketing – Cloudways
• Digital Marketing Masterclass: Ed Leake, Midas Media – Vuelio
• World-Class Agency Insight with Ed Leake, Part 1 – Better Questions