CEO Academy by Xtina Harmsworth

Introduction

CEO Academy is a 6-month business mentorship program created by Xtina Harmsworth, the entrepreneur and 7-figure brand builder behind the Xtina Harmsworth Empire. The program teaches service-driven entrepreneurs how to build profitable 6-figure+ brands through live weekly trainings that cover personal branding, content creation, emotional intelligence, digital marketing, and social selling. With 10 core modules, an on-demand masterclass library spanning 2021 through 2025, and monthly VIP coaching calls, the program delivers over 208 hours of recorded content across the full spectrum of online business building.

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Here's What You Get

Course Stats:

145 video lessons | 69 downloadable PDFs | 5 images | 208h 24m 15s of content | 89.90 GB total

This package includes the complete CEO Academy Vault 2025 plus all standalone programs and bonus materials:

• CEO Academy Vault 2025 (41 videos, 22 PDFs) — The core vault containing live training recordings from December 2024 through May 2025, including programs such as Offer To Launch, Internet Icons, Cash Community, Monetize The Gram, Camera Codes, and more
• The EMPIRE On-Demand Masterclass Collection (72 videos, 8 PDFs) — A massive library of 25+ on-demand masterclasses recorded from 2021 through 2025, covering topics from Cash Queen retreats to THOUGHT-fluencer to First Generation Millionaire
• Happy Sales Copy (8 videos, 8 PDFs) — A 4-module copywriting course with activation workshops for each module
• The Millionaire's Desk (6 videos) — Monthly Money Mindset workshops from December 2024 through May 2025
• Frequency Intelligence (4 videos, 3 PDFs) — Emotional intelligence training across 4 modules with workbooks
• Happily Sell, Stack, and Scale (4 videos) — 4-module offer creation and scaling program
• Happy Holiday Biz Builder (4 videos) — Audience growth and year-end business planning across 4 weeks
• Getting Paid FORREELZ (2 videos, 1 PDF) — Instagram and Facebook Reels creation process for coaches and creators
• 5 Day Story Slay (3 videos, 1 PDF) — 5-day challenge to increase IG and FB story sales
• The $10K Black Friday Bootcamp (1 video) — 2-hour session on Black Friday revenue strategies

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What You Will Learn in CEO Academy

• How to build an organic sales funnel that generates daily sales without paid advertising, using the Offer To Launch framework's 4-module system covering entry-level offers, triple-threat content strategy, and launch sequences

• How to write sales copy that converts using the Happy Sales Copy method, which breaks copywriting into four phases: communicating your Big Idea, crafting Reels prompts, building a copywriting blueprint, and mastering the art of the written word

• How to create Instagram and Facebook Reels that attract paying clients through the Getting Paid FORREELZ step-by-step process, including the Reel Editing Framework

• How to skyrocket story-based sales on Instagram and Facebook using the 5 Day Story Slay challenge techniques and cheat codes

• How to structure and price your offers using the Happily Sell, Stack, and Scale system, covering sales mindset, offer stacking, the Cashnado Sequence, and niche positioning through the Pick & Stick method

• How to develop emotional resilience and regulate your energy as an entrepreneur through the Frequency Intelligence program's 4-week curriculum

• How to build a personal brand that positions you as an Internet Icon, covering time management, content flywheels, and what high 6- and 7-figure personal brands do differently

• How to turn your content into challenges using AI tools like Claude, as taught in the Cash Community program's Module 3

• How to create a DIY branding photoshoot with the Photo Op and Money Shot programs, covering embodiment, wardrobe selection, and reel creation from your own photos

• How to condition your mind for wealth through The Millionaire's Desk monthly money mindset sessions, with practices rooted in manifestation and financial identity work

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Who Should Take CEO Academy?

• The Coach Without a Content Strategy — You have expertise and clients love your work, but you struggle to translate your knowledge into consistent social media content that attracts new buyers. CEO Academy's weekly live trainings on content creation, Reels strategy, and story-based selling give you a repeatable system instead of posting randomly.

• The Service Provider Stuck Below $10K Months — You are delivering great results for clients but cannot seem to break through to consistent five-figure months. The Offer To Launch framework and Happily Sell, Stack, and Scale modules address offer stacking, pricing, and the exact sales sequences to increase revenue.

• The Spiritual or Holistic Entrepreneur Who Feels Uncomfortable Selling — You have a mission-driven business but feel conflicted about marketing aggressively. Xtina's approach combines emotional intelligence training (Frequency Intelligence) with sales methods that focus on community building and service-driven positioning.

• The Entrepreneur Who Invests in Courses But Never Implements — You have bought multiple programs but cannot connect the dots between branding, content, offers, and sales. CEO Academy's live weekly format with Q&A, activation workshops, and laser coaching calls provides real-time accountability and personalized feedback.

• The Online Business Owner Who Wants to Go Viral Organically — You know paid ads are expensive and unpredictable. The program's Monetize The Gram challenge, Camera Codes training, and THOUGHT-fluencer masterclass teach organic visibility strategies specifically for coaches and creators.

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Complete Curriculum Breakdown

5 Day Story Slay

Five days of intensive training designed to skyrocket your Instagram and Facebook story sales, teaching you how to use stories as a direct revenue channel.

• 5 Day Story Slay — Part 1
• 5 Day Story Slay — Part 2
• 5 Day Story Slay — Part 3
• Included resources: 5 Day Story Slay Cheat Codes (PDF)

CEO Academy Vault 2025

The central hub of the program containing all live training recordings, standalone programs, and supplementary resources from the current enrollment cycle.

Monetize The Gram 5-Day Challenge (December 2024)

A multi-day challenge focused on turning Instagram into a monetization engine.

• Monetize The Gram Day 1
• Monetize The Gram Day 2
• Monetize The Gram Day 3
• Monetize The Gram Day 4
• Monetize The Gram Day 5
• Monetize The Gram Day 6
• Included resources: Daily Activation images for Days 1-5

Getting Paid FORREELZ (January 2025)

Extended Reels training from the January 2025 cohort.

• Getting Paid FORREELZ — Session 1
• Getting Paid FORREELZ — Session 2
• Getting Paid FORREELZ — Session 3

Internet Icons (January 2025)

Four-module program on building a high-earning personal brand.

• Module 1: Time Management, Tracking SMART Goals + Knowing Your Tech Tools
• Module 2: Content Flywheel
• Module 3: Turning On The Internet Icon Within
• Module 4: High 6 and 7 Figure Personal Brands

Reset To Receive Consistent $10K Months (January 2025)

Two-part workshop on mindset and strategy for consistent five-figure months.

• Reset To Receive Consistent $10K Months — Part 1
• Reset To Receive Consistent $10K Months — Part 2

High Cash Months Mentality (February 2025)

A deep-dive session on the mental frameworks required for recurring high-revenue months.

• High Cash Months Mentality

Offer To Launch (February 2025)

The flagship 4-module program on building and launching offers, including three live VIP coaching calls.

• Module 1: The Organic Sales Funnel
• Module 2: Entry Level Offer Masterclass Maker
• OTL VIP Call #1
• Module 3: The Triple Threat
• Module 4: Let's Launch!
• OTL VIP Call #2
• OTL VIP Call #3
• Included resources: Offer To Launch Module 2 Workbook, Module 3 Workbook, Module 4 Workbook, Audience Growth Content Calendar (PDFs)

On-Camera Glam Workshop (February 2025)

A workshop on looking polished and professional for video content.

• On-Camera Glam Workshop
• Included resources: On-Camera Glam Workshop Product List (PDF)

Cash Community (March 2025)

Four-module program on building and monetizing a paid online community.

• Module 1: Building Your House
• Module 2: Fill Your (PAID) Group
• Module 3: Turn Your Content Into A Challenge Using Claude AI
• Module 4: The 15-Minute Sales Call

Magnetic Influence (March 2025)

Two-part training on developing influence and authority in your niche.

• Magnetic Influence — Part 1
• Magnetic Influence — Part 2

Perpetual Paychecks (March 2025)

Training on creating evergreen income streams.

• Perpetual Paychecks
• Included resources: Perpetual Paychecks Evergreen Offer Framework (PDF)

Camera Codes (April 2025)

Training on presenting yourself successfully on video.

• Camera Codes — April 2025
• CAMERA CODES: Presenting Success On Video — April 2024 (bonus replay)
• Included resources: Xtina Harmsworth Camera Codes 2025 Printable (PDF)

Softlife CEO Revolution (April 2025)

A session on building a profitable business without burnout.

• Softlife CEO Revolution — April 2025

Money Shot / Photo Op — 2022 DIY Branding Courses

Legacy branding programs on photoshoot preparation and content creation from your photos.

Photo Op (Branding Photoshoot Prep):

• Module 1: Embodiment 101
• Module 2: Photoshoot Strategy
• Module 3: Wardrobe Selection and Skin Prep
• Module 4: Expanding Your Branding
• Included resources: Photo Op Module 1-4 Cheat Codes (PDFs)

Money Shot (DIY Branding Course):

• Module 1: Intro and Pre-Work
• Module 2: Branding Creation Using Your Photos
• Module 3: Reel Creation Using Your Photos
• Included resources: Camera Codes On Video Printable, Cheat Codes Photo Op Module 3 (PDFs)

Additional Vault Resources:

• BONUS Getting Paid FORREELZ Reels Editing Framework (PDF)
• Iconic Masterclass Expanded Worksheet (PDF)
• XMH 2025 Monthly Color Coded Calendar (PDF)
• XMH 2025 Yearly Calendar (PDF)
• XMH Beauty Contour Ritual Card (PDF)
• XMH Beauty Smokey Eye Shadow Ritual Card (PDF)
• XMH Energetic Scale of Emotions 10 Tenets Printable (PDF)
• XMH Mentorship Daily Tracker 2025 (PDF)
• Xtina Harmsworth Empire High Cash Months Mentality Workbook (PDF)
• Xtina Harmsworth The EMPIRE Reset to Receive Consistent 10K Months Workbook (PDF)

Frequency Intelligence

Four-week emotional intelligence and resilience training for entrepreneurs, teaching leaders how to regulate their energy and build mental strength.

• Frequency Intelligence — Week 1
• Frequency Intelligence — Week 2
• Frequency Intelligence — Week 3
• Frequency Intelligence — Week 4
• Included resources: Module 1 Workbook, Week 3 Workbook, Module 4 Workbook (PDFs)

Getting Paid FORREELZ

A standalone step-by-step Instagram and Facebook Reels creation process for coaches and creators.

• Getting Paid FORREELZ — Part 1
• Getting Paid FORREELZ — Part 2
• Included resources: Getting Paid FORREELZ Bonus Reel Editing Framework + Easy Reel Copy Template (PDF)

Happily Sell, Stack, and Scale

Four-module program on reclaiming your voice and building a sales-generating offer suite.

• Module 1: Sales Mindset and Clarity
• Module 2: Offer Stack
• Module 3: Cashnado Sequence + Community
• Module 4: Niche, Support Pillars and Pick & Stick

Happy Holiday Biz Builder

Four-week program on audience growth and year-end business acceleration.

• Week 1: Planning for Your Best Year EVER in Business
• Week 2: Audience Growth Mode
• Week 3: Introducing My New Boyfriend, Claude AI
• Week 4

Happy Sales Copy

A comprehensive 4-module copywriting course with activation workshops following each teaching module, designed as “the happiest process for copywriting and communications that close sales on repeat.”

• Module 1: Communicating Your BIG IDEA
• Module 1 Activation Workshop
• Module 2: What To Say + Reels Prompts
• Module 2 Activation Workshop
• Module 3: Copywriting — The Blueprint
• Module 3 Activation Workshop
• Module 4: The Art of the Written Word
• Module 4 Activation Workshop
• Included resources: Happy Sales Copy Module 1 Printable, Module 2 Printable, Module 3 Printable, Module 4 Printable, Happy Holiday Biz Builder Week 1 XMH Calendars (Monthly, Weekly, Yearly), Week 2 Audience Growth Content Calendar (PDFs)

The $10K Black Friday Bootcamp

A single 2-hour session focused on explosive Black Friday revenue-boosting strategies.

• The $10K Black Friday Bootcamp

The EMPIRE On-Demand Masterclass Collection

A massive library of 72 videos and 8 PDFs spanning from 2021 through 2025, containing over 25 standalone masterclasses and multi-day retreats.

2021 Masterclasses:

• Cash Queen — Day 1
• Cash Queen — Day 2
• Cash Queen — Day 3
• Love + Money with Dr. Kim (April 2021)
• The Luxe Touch

2022 Masterclasses (25 videos):

• Drizzle, Pop, Cash 8 — Parts 1-5
• Cash Queen: Legacy Compound Effect — Days 1-3
• Cash Queen Winter Retreat — Days 1-3
• Cash-Money: Generating Cash Money The Boutique Brand Way
• Diamonds UNCUT — Days 1-3
• Halftime Virtual 3-Day Retreat — Days 1-3
• Ritual 2022
• Six Figures With Subscriptions — Day 1
• The Game — Days 1-4

2023 Masterclasses (21 videos):

• $20K Months On Repeat
• $90K in 90 Days — Parts 1-2
• 7 Happy Keys To Your Next 6 Figures
• 7 Standards of $100k+ Brands
• Are YOU FORREELZ!!!
• Big Girl Boundaries — Days 1-3
• Cash Queen 7-Figure Empires — Days 1-3
• Emotionally Regulated AF — Parts 1-2
• First Generation Millionaire — Parts 1-3
• The Divine Exchange — Days 1-3
• Wealth + Money Masterclass

2024 Masterclasses:

• 7 Keys to Cause and Capitalize on Viral Content
• Energetic Mastery for Your Next 6 Figures
• How To 10X A Coaching Investment
• THOUGHT-fluencer — Days 1-5
• Included resources: THOUGHT-fluencer Mastercourse Workbook (PDF)

2025 Masterclasses:

• Reset To Receive Consistent $10K Months — January 2025 (Parts 1-2)
• High Cash Months Mentality — February 2025
• On-Camera Glam Workshop — February 2025
• Magnetic Influence — March 2025 (Parts 1-2)
• Softlife CEO Revolution — April 2025

Millionaire Secret Offer (November 2024):

• Millionaire Secret Offer — Days 1-3
• Included resources: Millionaire Secret Offer Workbook (PDF)

The 30-Day SoftLife x CEO Glowup:

• 30-Day SoftLife x CEO Glowup Details
• More Details
• Week 1 Winners
• Week 2 Winners

Additional EMPIRE Resources:

• XMH 10 Tenets Mirror Printable (PDF)
• XMH Millionaire Secret Offer Workbook (PDF)

The Millionaire's Desk

Monthly money mindset workshops featuring manifestation practices and wealth conditioning sessions, with guest appearances from financial mentors.

• December 2024 Workshop
• January 2025 Workshop — Money Monday with Kristina Messenger
• February 2025 Workshop
• March 2025 Workshop
• April 2025 Workshop
• May 2025 Workshop — Money Monday with Kristina Messenger

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Bonus Materials Included

• 7 Standalone Programs (Bonus #1) — Instant access to 5 Day Story Slay, Getting Paid FORREELZ, Happy Sales Copy, Frequency Intelligence, Happily Sell Stack and Scale, The $10K Black Friday Bootcamp, and Happy Holiday Biz Builder, totaling over 30 hours of business content

• Monthly VIP Laser Coaching Calls (Bonus #2) — Six separate opportunities to receive personalized coaching on your specific business from a 7-figure mentor

• The Millionaire's Desk: Money Mindset (Bonus #3) — 12 sessions (6 included in this package) of money mindset and manifestation practices to condition your mind for wealth

• The EMPIRE On-Demand Masterclass Collection — 72 recorded masterclasses from 2021-2025 covering topics from $90K in 90 Days to THOUGHT-fluencer to First Generation Millionaire

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About Xtina Harmsworth

Xtina Harmsworth is the entrepreneur, lead speaker, content creator, and real wealth mentor behind the 7-figure Xtina Harmsworth Empire brand. Before building her business coaching empire, she established herself as a celebrity makeup artist, co-founding XMH Beauty, a beauty brand that simplifies red-carpet makeup routines for everyday women. She has styled over 75 celebrity media personalities and holds extensive training in high-definition makeup artistry for print and film from top celebrity artists. That background in personal presentation and branding became the foundation for her pivot into business coaching and social media strategy.

Alongside her husband and co-founder Brad Harmsworth, she has produced online programs, virtual immersions, in-person retreats, and conference experiences that blend business and marketing strategy with embodiment work and emotional intelligence. She hosts the podcast “Occupy The Void with Xtina,” covering mental health and stories from creative entrepreneurs. She is also a member of the Walton County Chamber of Commerce.

Verified Credentials:

• Founder of The Monetize Method and the 7-figure Xtina Harmsworth Empire brand

• Celebrity makeup artist who has styled over 75 media personalities through XMH Beauty

• Co-founder of XMH Beauty, which donates 10% of gross profits to charitable organizations and has helped raise over $150K for housing and anti-trafficking causes

• Host of “Occupy The Void with Xtina” podcast on Apple Podcasts

• Listed on IMDb for makeup department work in film and print

• Member of the Walton County Chamber of Commerce

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What Problems Does CEO Academy Solve?

“I post on social media every day but nobody buys anything” — The CEO Academy Vault 2025 includes the Monetize The Gram 5-Day Challenge and Getting Paid FORREELZ training, which teach specific frameworks for turning Instagram content into revenue, including the Reel Editing Framework and daily story sales techniques from 5 Day Story Slay.

“I have an offer but I do not know how to launch it or price it correctly” — The Offer To Launch program (4 modules plus 3 VIP calls) walks through building an organic sales funnel, creating entry-level offers, deploying the Triple Threat content strategy, and executing a launch, while Happily Sell Stack and Scale covers offer stacking and the Cashnado Sequence.

“I freeze up or sound awkward every time I try to go on camera” — Camera Codes (two separate recordings) and the On-Camera Glam Workshop specifically address on-camera presence, presentation technique, and the practical side of looking polished on video, including a product list for camera-ready makeup.

“I feel burned out trying to run my business and I cannot keep up this pace” — The Softlife CEO Revolution and Frequency Intelligence programs address the emotional and energetic side of entrepreneurship, teaching regulation techniques and resilience frameworks so you can scale without sacrificing your wellbeing.

“I want to hit consistent $10K months but I keep having feast-or-famine cycles” — The Reset To Receive Consistent $10K Months workshop (2 parts) and High Cash Months Mentality session specifically target the strategic and mindset shifts required to move from sporadic income to recurring revenue.

“I do not know how to write copy that actually sells” — Happy Sales Copy is a full 4-module course with activation workshops, covering everything from communicating your Big Idea to Reels prompts to building a copywriting blueprint, plus printable workbooks for each module.

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What Makes CEO Academy Different

• Live Weekly Trainings + Massive On-Demand Library — Unlike programs that hand you pre-recorded modules and disappear, CEO Academy combines live weekly interactive sessions (with Q&A and real-time activations) with a library of 72+ on-demand masterclasses spanning 2021-2025. Past trainings include completely different topic focuses each cycle, so the content grows over time.

• Emotional Intelligence as a Business Pillar — Most business coaching programs focus exclusively on tactics. CEO Academy integrates the Frequency Intelligence program (4 weeks of emotional resilience training), The Millionaire's Desk money mindset workshops, and sessions like Emotionally Regulated AF and Big Girl Boundaries, treating inner work as inseparable from revenue growth.

• Full-Spectrum Brand Building — The program covers the complete chain from personal branding (Photo Op, Money Shot, Camera Codes) to content creation (Reels, Stories, AI tools) to offer design (Happily Sell Stack and Scale) to copywriting (Happy Sales Copy) to launch strategy (Offer To Launch) to scaling (Internet Icons), all within a single membership.

• Celebrity Makeup Artist Perspective on Personal Branding — Xtina's background styling 75+ celebrities gives the branding modules (Camera Codes, On-Camera Glam Workshop, Photo Op, Money Shot) a practical, visual dimension that pure business coaches cannot replicate.

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Frequently Asked Questions About CEO Academy

What is CEO Academy about?

CEO Academy by Xtina Harmsworth is a comprehensive business mentorship program designed for service-driven entrepreneurs who want to build profitable 6-figure+ brands through social media marketing, personal branding, content creation, emotional intelligence, and online sales. The program runs as a 6-month enrollment with live weekly trainings, on-demand masterclasses, and monthly VIP coaching calls.

Who created CEO Academy?

CEO Academy was created by Xtina Harmsworth, the entrepreneur behind the 7-figure Xtina Harmsworth Empire brand. She is also a celebrity makeup artist who co-founded XMH Beauty and has styled over 75 media personalities. She hosts the podcast “Occupy The Void with Xtina” and is the creator of The Monetize Method.

What is included in CEO Academy?

The complete package includes 145 video lessons (208 hours 24 minutes 15 seconds of content), 69 downloadable PDF workbooks and guides, and 5 reference images, totaling 89.90 GB. Content is organized across 10 major sections: the CEO Academy Vault 2025, The EMPIRE On-Demand Masterclass Collection (72 masterclasses from 2021-2025), Happy Sales Copy, The Millionaire's Desk, Frequency Intelligence, Happily Sell Stack and Scale, Happy Holiday Biz Builder, Getting Paid FORREELZ, 5 Day Story Slay, and The $10K Black Friday Bootcamp.

Who is CEO Academy best suited for?

CEO Academy is designed for coaches, consultants, and service-based entrepreneurs who want to grow their business through organic social media strategy rather than paid advertising. It is particularly suited for those who struggle with consistent content creation, on-camera presence, offer design, or sales copywriting, and who want both strategic frameworks and emotional intelligence development in a single program.

What will I learn in CEO Academy?

You will learn how to build organic sales funnels through the Offer To Launch framework, write high-converting copy using the Happy Sales Copy method, create Reels and Stories that generate revenue via Getting Paid FORREELZ and 5 Day Story Slay, structure and price offers using the Cashnado Sequence and Pick & Stick method, build a personal brand with the Camera Codes and Photo Op programs, and develop emotional resilience through Frequency Intelligence and The Millionaire's Desk money mindset sessions.

What format is CEO Academy delivered in?

The course is delivered as downloadable video lessons in .ts format, PDF workbooks and printable guides, and reference images. The complete package is 89.90 GB across 219 files organized in 36 folders.

Does CEO Academy include any bonus materials?

Yes. The program includes three bonus tiers: Bonus #1 provides instant access to 7 standalone programs (5 Day Story Slay, Getting Paid FORREELZ, Happy Sales Copy, Frequency Intelligence, Happily Sell Stack and Scale, The $10K Black Friday Bootcamp, and Happy Holiday Biz Builder). Bonus #2 includes monthly VIP laser coaching calls. Bonus #3 grants access to The Millionaire's Desk: Money Mindset sessions. The EMPIRE On-Demand Masterclass Collection with 72 recorded masterclasses spanning 2021-2025 is also included.

What is Xtina Harmsworth known for?

Xtina Harmsworth is known for building the 7-figure Xtina Harmsworth Empire brand, her work as a celebrity makeup artist who has styled over 75 media personalities, co-founding XMH Beauty, creating The Monetize Method, and hosting the “Occupy The Void with Xtina” podcast. She coaches service-driven entrepreneurs to make daily sales and build loyal communities without needing a massive following.

How is CEO Academy different from other business coaching courses?

CEO Academy stands out by integrating emotional intelligence and mindset work (Frequency Intelligence, The Millionaire's Desk, Emotionally Regulated AF) directly into its business curriculum, rather than treating them as separate topics. The program also combines live weekly interactive trainings with a growing on-demand library of 72+ masterclasses spanning multiple years, and brings Xtina's unique background as a celebrity makeup artist into the personal branding and on-camera modules, giving the program a visual and embodiment dimension that pure marketing courses lack.