Magnetic Emails by Kieran Drew + Upsell

You don’t write emails because you’re an authority. You write them to become one.

Story-driven emails are a magnet.They’re the fastest way to attract great customers for your business.And they are the most powerful way to set yourself apart from the crowd.Because the Internet is drowning in commodity content.Magnetic emails proves you’re worth paying attention to. Worth investing in.And because storytelling builds a deep connection…And creates genuine emotion…You make much more money too—without needing to be pushy. And without relying on social media to sell.Because people buy from you when they trust you and feel an emotional response.That’s what the Magnetic Email system is designed to do.And it’s what I’d love to help you achieve.
Introducing for the first time:

Magnetic Emails

Magnetic Emails is the only system that will take you from no clue how to write or what to write about…To effortlessly writing story-driven, personality-infused emails to grow your brand and business.You'll see how to sell more of your offers (or offers you affiliate for).But if you don't have any products or services yet, the system will help you prepare by building trust, relationships, and reputation.You get 17 value-packed lessons to create lifelong fans and customers even if you’ve never written email copy before.Each step comes simple demonstrations and explanations, with zero fluff or wasted words.And the material is available in high-quality video and written format so you can learn as you like.The 4 modules inside:

Module 1: How to reach your readers in a noisy world

In this module, we'll peel apart the psychology of your ideal reader and identify the topics they love to read about.You'll see how to make your audience feel seen, heard, and understood (because empathy is the key to writing meaningful, money-making emails).Then we'll discuss the best ways to reach them through email—giving you the tools to establish a deep connection with every word you write.Some of what's inside:

A truth about writing online I wish I’d known 3 years ago (I dread to think how much faster I could’ve built my business if someone told me this straight away)
Why niching by topic is ruining your reputation… and what you must do instead
A simple tip to guarantee you dominate the inbox (97% of your competition overlook this. It’s remarkable how much of an advantage you’ll gain)
Know precisely what to write to reach your readers in a noisy world using the ‘One True Fan’ approach
Why the world’s best copywriters swear by the Rule of One… and how to follow it in every email you send to become lazer specific with your ideas
Never waste years ‘nurturing your list’. Get 5 easy questions to transform every email you send into rapid rapport-builders
Make your emails more addictive than crack cocaine using the ‘Heaven and Hell’ principle
The secret email ingredient that will skyrocket the quality of your relationships. Sprinkle this in with every email to shortcut the time it takes to build a bond
Double your income with one simple email writing rule (it’s mindblowing that entrepreneurs don’t do this)
How to generate ‘light bulb moments’ for your readers using a simple trick I stole from the godfather of email marketing

Module 2: How to write Magnetic Emails that turn readers into raving fans

Next, we'll walk through the 6-step Magnetic Email system.Each lesson is practical, with clear examples of every tip so you quickly grasp the concepts.You'll see how to apply simple copywriting, marketing, and storytelling techniques to make your emails irresistible to read and fantastic for sales.At the end of the module, you'll then write your own Magnetic Email following the tips and steps inside (including an easy way to edit your emails to achieve maximum quality in minimal time).Some of the topics we'll cover:

Never fall victim to ‘failed first line syndrome’ again (bad starts will sink your business faster than the Titanic)
Make your ideas stick like glue long after they’ve been read by mastering the art of metaphor and analogy
Instantly transform your emails into engaging stories using the dead-simple TLS technique
The most powerful question for clear writing. These 6 words will make you the most understandable writer in your niche
Smoothly pivot into your pitch using ‘The Segue Sentence’ method (your audience won’t even notice you’re selling)
How to 10x your email appeal by using the most resonating word in the English language
9 secrets for writing stand-out subject lines that guarantee you win the open in a busy inbox
Fall in love with editing using my simple 3-pass process and CBA technique. Your emails will be as smooth as butter in no time
Blast your reader out of ‘doom scroll’ territory using the ‘3-second rule’… you won’t believe how effective this is for hooking and holding attention

Module 3: How to build a high-output writing system

I’m a firm believer that the writer with the best system wins.In this module, you’ll see how to design your routine to become more efficient and effective.You get a blueprint to skyrocket your output and focus levels. This will help you write more quality emails whilst giving you more time to build your business.A few things you’ll pick up:

Get more done in 4 hours than most people do in one day with 5 deep work tricks (but a word of warning: this will make you allergic to conventional work methods)
A simple A-list copywriter technique to double your email quality without working a single second harder
Discover the sweet spot between emails you want to write and emails your audience would love to read
How to become an idea machine without relying on any illegal substances
The ‘standard operating procedures’ I use to run a $500k/year business with just one VA

Module 4: Make Emails Effortless with The Magnetic Template Collection

Here, you get blueprints for every important email you need for your business.They include ‘normal’ newsletters, launch emails, waitlist emails and more. You’ll never write from a blank screen again, saving tonnes of time and effort.This is an actionable module—not just a collection of generic copy-pastes.I explain the copywriting principles behind each template, then walk you through a paragraph-by-paragraph breakdown of the tips in action.You'll see how to effortlessly connect your ideas with what your audience cares about so each email hits home.Some of the material we’ll cover:

Quickly master the fundamentals of storytelling and copywriting with 16 breakdowns of high-performing emails from my business
Instantly set yourself apart from the crowd by writing a fantastic welcome emails that creates fans from day one
Get high-ticket clients to sell themselves on your offers using the ‘power of polarisation’ technique
Why opening a launch with a ‘normal’ email is a killer mistake for your business (there’s nothing more depressing than a flopped first day… especially if you’ve spent months building. This’ll guarantee you begin with a bang)
How to write a ‘wait list’ email that cranks up curiosity, desire, and tension for your launch… even if you’ve not started building the offer yet!
Why 97% of ‘listicle emails’ straight up suck for business… and how to write one that generates an incredible thirst for your offer
The crucial ‘shift in language’ persuasion technique to make more money during your launches without being too pushy
The ‘Ninja Questionnaire’ method for gathering tonnes of market research data (including one question that will make positioning against your competitor’s products simple)
How to write client success story emails that become sales-magnets for your offers

“I still find myself learning something new.”
“I can count on two hands how many other writers email lists I’m on. Kieran’s one of the few people’s writing that I actually enjoy. Believe it or not, after 10 years in this game, I still find myself learning something new every time I read his newsletter.”— Chris Orzechowski, The Email Copywriter
“There are very few I read regularly… Kieran is among that list.”
“”I subscribe to hundreds of email newsletters. There are very few that I read regularly and with interest. Kieran is among that list.”— John Bejakovic, Email Marketing Expert
“One of the few email lists that I read and learn from everytime.”
“Two years ago I never read Kieran's emails. But then he dialled in his magnetic email approach and now he's one of the few email lists that I read and learn from every single time.”— James Carran, Published Author & Ghostwriter
“He was the only guy I spoke to.”
“Kieran is the best writer and launcher I know. When I released the beta for my new group coaching offer via email, he was the only guy I spoke to. He knows how to get people interested without sounding pushy.”— Jamie Rawsthorne, YouTube Advisor
“I went from struggling to write one email per week to easily writing a couple.”
“I invested thousands in email copywriting but the emails performed poorly. Kieran taught me how to write the emails myself—and now we’re making sales. His ideas on positioning, storytelling, and structure are great. I went from struggling to writing one email per week to easily writing a couple.”— Ollie Emberson, Injury Specialist
Modules 1-4 will make selling your offers through engaging emails effortless and enjoyable.But you also get 3 bonuses with the system… plus an additional 3 exclusive bonuses available for this launch only.Let me run you through them:

Bonus 1: The Magnetic Email Manual

This e-book clearly lays out every step provided in the system.This means you don’t need to log in each time you write. Just pull this up and you’ll write Magnetic Emails with minimal effort.A few of the checklists inside:

The 10 Universal Rules of Magnetic Emails that’ll catapult you to the top 10% of email writers in your space
The 10 Angles of Attraction guaranteed to make your emails a magnet for future fans
First and second draft systems for writing high-quality emails in minimal time
An overview of the 6-step Magnetic Process so you can effortlessly turn your ideas into business-building emails with zero friction
A quick process to turn your emails into social media content without spending hours hunched over the keyboard rewriting (this will be great if you struggle with ‘perfectionism’)

Bonus 2: ‘Watch Me Write’ video sessions

Clients have said my over-the-shoulder demonstrations have been amazing for learning how to write. So I’ve recorded 15+ videos of me writing every email I’ve sent to promote this course.You get line-by-line explanations so you can master the craft 10x faster.We’ll discuss:

Save time and avoid ‘zero sale emails’ by understanding the difference between teaching and overteaching
3 easy ‘final check’ tips to double the quality of your emails in under 2 minutes
How to write high authority emails without sounding like a guru
Build a massive amount of curiosity for your offers using the ‘taste and tease’ technique (including a breakdown of an email that led to 926 entrepreneurs joining the waitlist overnight)
How to establish empathy in every email without sounding fake or forced

Because I’m chatting as I write during the videos, you’ll get hundreds of real-time storytelling and copywriting tips.

Bonus 3: The ‘Launch Your List’ Starter Guide

If you’re new to the email world or have a small social media audience, this module will show you how to hit the ground running.You’ll quickly grasp the fundamentals of building a popular newsletter.And you’ll see how to get as much of your audience off social media and onto your list.

Convert social media followers into email subscribers 10x faster using a simple 3-step launch sequence
The fastest way to shortcut the path to authority if you’re a beginner to your niche
The 4 newsletter archetypes… and which is perfect for your growing brand and business
The optimum email length and frequency to generate maximum revenue with minimum effort
The secret to naming your offers, frameworks, and newsletters so they spread like wildfir