Offer Breakthrough Workshop by Katelyn Bourgoin

Introduction

Offer Breakthrough Workshop is a self-guided training program created by Katelyn Bourgoin, founder of Customer Camp and creator of the Why We Buy newsletter with over 70,000 subscribers. The workshop teaches service-based entrepreneurs how to design scalable, premium-priced offers using the Problem-Up™ Offer Design Method, which starts with identifying customer problems rather than predetermined solutions. The program includes 10 video lessons, comprehensive workbooks, and 6 AI-powered brainstorming bots across approximately 5.5 hours of content.

Here's What You Get

📊 Course Stats:

10 video lessons | 26 downloadable PDFs | 1 workbook document | 1 image | 5h 28m 54s of content | 797.13 MB total

✅ Core Training Videos: 10 on-demand video lessons covering the complete Problem-Up™ Offer Design Method, from identifying target buyers to validating market demand

✅ Interactive Workbook: Comprehensive downloadable workbook (Offer Breakthrough Workbook – OBW.docx) with guided exercises for each module

✅ Exercise PDFs: 26 structured PDF guides including step-by-step exercises for calendar blocking, defining your big idea, uncovering jobs-to-be-done, painstorming, choosing target problems, and creating pre-selling plans

✅ Live Workshop Replays: 2 complete workshop session recordings (7h 35m 58s total) featuring Day 1 and Day 2 live implementations with real participants

✅ 6 AI-Powered Bots: Custom “Sparky” brainstorming bots including the Cha-Ching Naming Bot to accelerate your offer design process

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✅ Verified Content — Every module and resource included exactly as listed, or your money back

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What You Will Learn in Offer Breakthrough Workshop

✅ How to clarify your underlying business goals using the Problem-Up™ framework to ensure your scalable offer aligns with your true objectives, not just revenue targets

✅ The psychology behind why people really buy, including the jobs-to-be-done framework that reveals the functional, emotional, and social drivers behind purchase decisions

✅ How to identify potential target buyer segments by analyzing who has the biggest problems you can solve and the willingness to pay premium prices

✅ The “painstorming” technique for uncovering FIRE problems (Frequent, Intense, Require fast action, Expensive) that customers desperately want solved

✅ How to analyze and prioritize target problems based on market demand signals, competitive landscape, and your unique positioning strengths

✅ The process for refining your target market by narrowing down to the specific segment most likely to buy your offer at premium pricing

✅ How to design your better big idea using six core offer design principles that transform commodity services into painkiller solutions

✅ Pre-selling strategies to validate market demand before building your complete offer, including how to structure test campaigns that generate revenue while gathering data

✅ How to use AI-powered brainstorming bots to accelerate your offer ideation, naming, and positioning processes

✅ How to avoid the number one mistake entrepreneurs make when creating scalable offers (starting with the format instead of the problem)

Who Should Take Offer Breakthrough Workshop?

• The Plateau'd Service Provider — You've built a successful service business with happy clients, but you're stuck at a revenue ceiling because you're trading time for money. You know you need a scalable offer but every productized service or course idea you've tried either didn't sell or attracted the wrong clients. This workshop gives you the Problem-Up™ method to identify which problems your ideal buyers will pay premium prices to solve, ensuring your scalable offer hits the market with validated demand.

• The Multi-Passionate Entrepreneur With Too Many Ideas — You have notebooks full of course ideas, membership concepts, and digital product sketches, but you're paralyzed by choice and afraid of building the wrong thing. You've seen others launch offers that flop and don't want to waste months creating something nobody buys. This workshop's painstorming exercises and pre-selling validation strategies help you identify the single highest-value opportunity and test demand before you build.

• The Expert Concerned About AI Disruption — You've built expertise in a field that AI is rapidly commoditizing, and you're worried your premium services will soon be undercut by algorithms. You need to position yourself around problems that require human insight, not just knowledge transfer. This workshop teaches you how to identify and design offers around complex, high-stakes problems where your expertise creates irreplaceable value.

• The Course Creator Who Built It But They Didn't Come — You spent months creating a comprehensive course based on your expertise, launched it with excitement, and got crickets. You're frustrated because you know the content is valuable, but something about the positioning or promise isn't resonating. This workshop shows you how to reverse-engineer offers from customer problems instead of your curriculum, ensuring market-offer fit from day one.

• The Agency Owner Ready to Productize — You run a successful agency but you're tired of custom scoping, endless revisions, and unpredictable cash flow. You want to package your methodology into a standardized offer that commands premium pricing with clear boundaries. This workshop's target market refinement and offer design principles help you identify which agency services to productize and how to position them as indispensable solutions.

Complete Curriculum Breakdown

Start Here: Foundation & Setup

This opening module establishes the workshop structure and ensures you allocate dedicated time for strategic work. It introduces the Problem-Up™ mindset shift from solution-first to problem-first thinking.

• Lesson: Start Here — Introduction to the workshop framework and what to expect
• Lesson: Exercise — Block Out Your Calendar for focused implementation time
• 📕 Included resources: Start Here PDF guide, Calendar Exercise PDF, Complete Workbook PDF

Module 1: Understanding the Biggest Mistake

This module reveals why most scalable offers fail before they launch by exposing the fundamental error entrepreneurs make. Katelyn shares her personal $1 billion story to illustrate how starting with solutions instead of problems leads to wasted effort and missed opportunities.

• Lesson 1: Avoid The #1 Mistake (My $1B Story) — 7m 27s video revealing the costly error of choosing offer formats before identifying market problems
• Lesson 1.1: Exercise — Clarify Your Underlying Goal to ensure your offer design aligns with your true business objectives
• Lesson 1.2: Exercise — Define Your Big Idea for your scalable offer starting point
• 📕 Included resources: AI-powered Bots Guide PDF, Underlying Goal Exercise PDF, Big Idea Exercise PDF

Module 2: Understanding Why People Really Buy

This module dives deep into buyer psychology and the jobs-to-be-done framework. You'll learn the functional, emotional, and social drivers behind purchase decisions, enabling you to design offers that connect with real buying motivations.

• Lesson 2: Understand Why People Really Buy — 12m 41s video on buyer psychology fundamentals and decision-making triggers
• Lesson 2.1: Exercise — Uncover Jobs-to-be-Done for your target market using the jobs framework
• 📕 Included resources: Why People Buy PDF guide, Jobs-to-be-Done Exercise PDF

Module 3: Identifying Potential Target Buyers

This module teaches you how to analyze and segment your potential market based on who has the most painful problems you can solve and the highest willingness to pay for solutions.

• Lesson 3: Identify Potential Target Buyers — 6m 23s video on market segmentation strategies and buyer analysis
• Lesson 3.1: Exercise — Identify Potential Target Buyers using the segmentation framework
• 📕 Included resources: Target Buyers PDF guide, Target Buyers Exercise PDF

Module 4: Rapid Painstorming Method

This module introduces the signature “painstorming” technique for uncovering FIRE problems (Frequent, Intense, Require fast action, Expensive) that represent premium offer opportunities. You'll learn how to generate dozens of problem ideas quickly.

• Lesson 4: Doing Rapid “Painstorming” — 5m 26s video demonstrating the rapid brainstorming process for identifying painful customer problems
• Lesson 4.1: Exercise — Do Rapid Painstorming to generate a comprehensive list of potential problems to solve
• 📕 Included resources: Painstorming PDF guide, Painstorming Exercise PDF

Module 5: Choosing Your Target Problems

This module provides the framework for evaluating and prioritizing which problems to build your offer around. You'll assess problems based on market demand signals, competitive dynamics, and your unique strengths.

• Lesson 5: Target Problems — 10m 13s video on problem evaluation criteria and selection methodology
• Lesson 5.1: Exercise — Choose Target Problems using the prioritization matrix
• 📕 Included resources: Target Problems PDF guide, Choose Problems Exercise PDF

Module 6: Refining Your Target Market

This module helps you narrow your focus to the specific market segment most likely to buy at premium prices. You'll learn how to balance market size with problem intensity to find your sweet spot.

• Lesson 6: Refine Your Target Market — 6m 15s video on market refinement strategies and niche selection
• Lesson 6.1: Exercise — Choose Target Market using the refinement framework
• 📕 Included resources: Refine Market PDF guide, Choose Market Exercise PDF

Module 7: Designing Your Better Big Idea

This module teaches the six core principles of painkiller offer design. You'll transform your problem insights into a compelling offer structure that commands premium pricing and clear differentiation.

• Lesson 7: Design Your Better Big Idea — 14m 8s video on the six principles of offer design and positioning
• Lesson 7.1: Exercise — Design Your Better Big Idea using the offer design framework
• 📕 Included resources: Offer Design PDF guide, Better Big Idea Exercise PDF

Module 8: Pre-Selling to Validate Market Demand

This final core module shows you how to test your offer concept before building it completely. You'll create a pre-selling plan that generates revenue while validating that people will actually pay for your solution.

• Lesson 8: Pre-sell to Validate Market Demand — 14m 8s video on validation strategies and pre-launch testing
• Lesson 8.1: Exercise — Create Your Pre-selling Plan with specific tactics and timelines
• 📕 Included resources: Pre-sell Validation PDF guide, Pre-selling Plan Exercise PDF

Bonus Section: Advanced Resources

Additional materials to accelerate your offer development and enhance results after completing the core training.

• Bonus: Leave a Review and Unlock the “Cha-Ching” Naming Bot — Access to AI-powered naming tool for your offer
• Bonus: Live Workshop Replays — 2 complete workshop sessions (Day 1: 2h 2m 38s, Day 2: 2h 11m 38s) featuring live implementations with participants
• Bonus: Day 1 Workshop PDF — Complete reference guide for first workshop session
• Bonus: Day 2 Workshop PDF — Complete reference guide for second workshop session
• Bonus: Special Deal — Time-limited offer for additional resources (14 days)
• 📕 Included resources: Review & Bot PDF, Workshop Replays PDF, Surprise Deal PDF, Day 1 PDF (17.31 MB), Day 2 PDF (18.99 MB)

Bonus Materials Included

✅ 6 AI-Powered “Sparky” Bots — Custom brainstorming assistants designed specifically for offer development, including the Cha-Ching Naming Bot for generating compelling offer names (accessible via PDF guide and review unlock system)

✅ 2 Live Workshop Replay Videos — 7 hours 35 minutes of recorded workshop sessions (Workshop #1: 2h 2m 38s, Offer Breakthrough Workshop 2: 2h 11m 38s) showing real participants applying the Problem-Up™ method with live coaching and feedback (video format, 468.42 MB total)

✅ Complete Workshop Reference PDFs — Two comprehensive PDF guides documenting Day 1 and Day 2 workshop sessions with participant examples, Q&A, and implementation notes (36.30 MB combined)

✅ Downloadable Workbook Document — Full Offer Breakthrough Workbook in editable .docx format (767.24 KB) allowing you to customize and revisit exercises as your business evolves

About Katelyn Bourgoin

Katelyn Bourgoin is a serial entrepreneur who transitioned from launching multiple startups (including a fashion tech company and online marketplace) to becoming one of the internet's most trusted voices on buyer psychology and customer research. After experiencing startup bankruptcy and rebuilding her career, she founded Customer Camp, where she serves as CEO and Lead Trainer, helping entrepreneurs and marketers understand the psychological drivers behind purchase decisions.

Verified Credentials:

✅ Creator of Why We Buy Newsletter — Built a buyer psychology newsletter to approximately 70,000 subscribers that generated nearly $1 million in revenue during 2024, representing over 3x revenue growth in 18 months

✅ Forbes-Recognized Entrepreneur — Named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, and Global TV

✅ Social Media Authority — Built a combined audience of 250,000+ followers across platforms with a Favikon score of 8,064, ranking among the top influencers in Canada for Marketing & Sales

✅ Podcast Guest & Thought Leader — Featured on 27+ podcasts including Creator Science, Forward Obsessed, The Brainy Business, Growth In Reverse, and Outgrow's “Marketer of the Month,” plus hosts the Customer Show podcast exploring what makes people tick, click, and buy

✅ Launch Track Record — Generated $1M+ in revenue from single programs and led multiple six-figure product launches using the customer psychology methodologies taught in her training programs

✅ “Customer Whisperer” — Earned industry recognition for deep expertise in consumer psychology, jobs-to-be-done research, and buyer behavior analysis that bridges academic frameworks with practical marketing application

✅ PR and Tech Background — Operational experience spanning marketing, technology, and hospitality sectors with a foundation in public relations before transitioning to entrepreneurship and education

What Problems Does Offer Breakthrough Workshop Solve?

“I've created a course that nobody bought and I wasted months building something that didn't sell” — The Problem-Up™ method reverses the traditional approach by starting with validated customer problems before building solutions. Module 8 specifically teaches pre-selling strategies that let you test market demand and generate revenue before investing time in full course creation, eliminating the risk of building offers that sit on virtual shelves collecting dust.

“I have too many ideas for scalable offers and I'm paralyzed by choice, afraid of picking the wrong one” — The painstorming technique in Module 4 combined with the problem prioritization framework in Module 5 provides a systematic evaluation process. You'll assess potential offers based on FIRE criteria (Frequent, Intense, Require fast action, Expensive) and competitive positioning, giving you data-driven clarity on which idea has the highest probability of premium pricing and market success.

“My services are being commoditized by AI and I need to reposition around problems technology can't solve” — Module 2's deep dive into buyer psychology reveals the emotional and social jobs-to-be-done that automation cannot fulfill. The workshop teaches you to identify complex, high-stakes problems that require human expertise, judgment, and relationship-based solutions, ensuring your offers remain valuable regardless of technological advancement.

“I'm trading time for money and hit a revenue ceiling, but every productized service I've tried attracted the wrong clients or didn't sell” — Modules 3 and 6 focus specifically on identifying and refining your target market based on who has the most painful problems AND the willingness to pay premium prices. This prevents the common mistake of creating scaled offers that appeal to low-budget buyers instead of your ideal high-value clients, ensuring your productized service maintains premium positioning.

“I know my offer is valuable but I can't explain it in a way that makes people want to buy” — Module 7's six principles of painkiller offer design teach you to position your solution around the specific problem language your customers already use. Instead of leading with features, curriculum, or your methodology, you'll frame your offer around the painful situations buyers desperately want to escape, making the value immediately clear and compelling.

“I'm afraid to invest months building a scalable offer only to discover the market doesn't want it” — The pre-selling validation strategies in Module 8 flip the traditional launch model. You'll learn how to create lightweight test offers that sell before they're fully built, gathering paying customers who validate demand while funding development. This approach eliminates financial risk and ensures market-offer fit before significant time investment.

What Makes Offer Breakthrough Workshop Different

• Problem-Up™ Offer Design Method — Unlike traditional courses that teach you to package your expertise into predetermined formats (courses, memberships, group programs), this workshop reverses the process entirely. You start by identifying FIRE problems (Frequent, Intense, Require fast action, Expensive) that your ideal buyers desperately want solved, then design the offer format around those problems. This ensures market-offer fit from day one instead of hoping your solution finds a market.

• Pre-Selling Validation Before Building — Most offer design training assumes you should build first and launch later, creating massive risk of wasted effort. Offer Breakthrough Workshop dedicates an entire module to pre-selling strategies that generate revenue while testing demand, allowing you to validate your concept with paying customers before investing months in creation. This approach combines market research with cash flow generation.

• Integration of Buyer Psychology Frameworks — Rather than generic offer creation advice, the workshop is built on the jobs-to-be-done framework and buyer psychology research that Katelyn has taught to 70,000+ Why We Buy newsletter subscribers. You'll learn the functional, emotional, and social drivers behind purchase decisions, enabling you to design offers that connect with real buying motivations instead of surface-level pain points.

• AI-Powered Acceleration Tools — While many courses treat AI as a separate topic, this workshop embeds 6 custom “Sparky” brainstorming bots directly into the offer design process. These AI tools accelerate painstorming, naming, and positioning tasks, allowing you to generate more ideas faster while the workshop framework ensures strategic direction. You get both human methodology and AI execution speed.

Frequently Asked Questions About Offer Breakthrough Workshop

What is Offer Breakthrough Workshop about?

Offer Breakthrough Workshop teaches service-based entrepreneurs how to design scalable, premium-priced offers using the Problem-Up™ Offer Design Method. Instead of starting with course formats or productized service structures, the workshop guides you through identifying painful customer problems first, then designing offers around those validated needs. The training covers buyer psychology, market segmentation, painstorming techniques, offer positioning, and pre-selling validation strategies across 10 video lessons and 9 practical exercises.

Who created Offer Breakthrough Workshop?

Katelyn Bourgoin created the workshop. She is the founder of Customer Camp, creator of the Why We Buy newsletter with approximately 70,000 subscribers, and a Forbes-recognized entrepreneur specializing in buyer psychology and customer research. Katelyn has generated $1M+ in revenue from single programs, been featured on 27+ podcasts, and built a social media following of 250,000+ across platforms focused on marketing psychology and jobs-to-be-done research.

What is included in Offer Breakthrough Workshop?

The workshop includes 10 video lessons totaling 5 hours 28 minutes 54 seconds, 26 downloadable PDF guides and exercises, 1 editable workbook document (.docx format), 1 image resource, and access to 6 AI-powered brainstorming bots called “Sparky.” You also receive 2 live workshop replay videos (7 hours 35 minutes combined) showing real participant implementations, plus Day 1 and Day 2 workshop reference PDFs. The complete package is 797.13 MB of content with lifetime access to all materials and future updates.

Who is Offer Breakthrough Workshop best suited for?

The workshop is designed for service-based entrepreneurs who already have happy clients but are hitting revenue plateaus from trading time for money. It's ideal for those with multiple half-formed offer ideas who need clarity on which to pursue, experts concerned about AI commoditizing their services, course creators whose previous launches underperformed, and agency owners ready to productize their methodology. It works best for people willing to do strategic thinking work and validate concepts before building complete offers.

What will I learn in Offer Breakthrough Workshop?

You'll learn how to identify FIRE problems (Frequent, Intense, Require fast action, Expensive) using the painstorming technique, understand buyer psychology through the jobs-to-be-done framework, segment and refine your target market based on problem intensity and willingness to pay, apply six core principles of painkiller offer design to create premium-priced solutions, validate market demand through pre-selling before building your complete offer, and use AI-powered brainstorming tools to accelerate your offer ideation and naming processes.

What format is Offer Breakthrough Workshop delivered in?

The workshop is delivered as downloadable video lessons in .mp4 format, PDF workbooks and exercise guides, one .docx workbook document, and one .jpg image resource. The 10 core training videos range from 5 minutes 26 seconds to 14 minutes 8 seconds each. The 2 bonus workshop replays are full-length recordings (2 hours 2 minutes 38 seconds and 2 hours 11 minutes 38 seconds). The complete downloadable package totals 797.13 MB with 753.52 MB of video content and 42.78 MB of PDF materials.

Does Offer Breakthrough Workshop include any bonus materials?

Yes, the workshop includes 6 AI-powered “Sparky” brainstorming bots (including the Cha-Ching Naming Bot unlocked via review), 2 complete live workshop replay videos totaling 7 hours 35 minutes featuring real participant implementations with coaching feedback, Day 1 and Day 2 workshop reference PDFs (36.30 MB combined) documenting session examples and Q&A, and a downloadable editable workbook in .docx format allowing customization. The original sales page also mentions a time-limited special deal available for 14 days after purchase.

What is Katelyn Bourgoin known for?

Katelyn Bourgoin is known for her expertise in buyer psychology and customer research, particularly through her Why We Buy newsletter that grew to 70,000 subscribers and generated nearly $1 million in revenue in 2024. She's recognized as the “Customer Whisperer” for her ability to teach the jobs-to-be-done framework and buying behavior analysis. She's been featured on 27+ podcasts, named by Forbes as an influential entrepreneur, and has built a 250,000+ social media following teaching marketers and entrepreneurs how to understand what makes customers tick, click, and buy.

How is Offer Breakthrough Workshop different from other offer creation courses?

The workshop uses the Problem-Up™ method that reverses the traditional approach by starting with customer problems before choosing offer formats, whereas most courses teach you to package expertise into predetermined structures like courses or memberships. It integrates buyer psychology research and the jobs-to-be-done framework instead of generic positioning advice. The program includes pre-selling validation strategies that generate revenue while testing demand before you build, eliminating the risk of creating offers nobody wants. Finally, it embeds 6 custom AI brainstorming bots directly into the workflow for accelerated ideation while maintaining strategic direction.