Marketplace by Melanie Ann Layer & Jaclyn Shaw

Introduction

Marketplace is a comprehensive sales and business coaching program created by Melanie Ann Layer, founder of the $100 million Alpha Femme brand, and Jaclyn Shaw, 7-figure mentor and Leader of the Alpha Femme Movement. This program addresses the core challenge facing coaches and service providers: that clients hire you not for what you do differently, but for who you are. Spanning 5 core modules plus multiple live activation and coaching sessions, Marketplace teaches the embodiment-based sales approach that has generated tens of millions in revenue for the Alpha Femme movement.

Here's What You Get

📊 Course Stats:

24 video lessons | 8 downloadable PDFs | 23h 55m 28s of content | 13,41 GB total

✅ 5 Core Training Modules: Complete video training on selling with mystery, mastering invitations and follow-up, creating content that ignites response, and structuring offers at every price point

✅ Live Activation Sessions with Jaclyn Shaw: 9 recorded activation sessions focused on clearing sales energy blocks, owning your identity, and stepping into embodiment

✅ 3 Live Workshop Recordings: In-depth sessions on high-ticket offers, mid-priced offers, and lower-priced offers with live coaching

✅ 8 Course Companion PDFs: Downloadable workbooks for each module and workshop session

✅ Bonus Sessions: Additional deepening calls, bonus modules with Melanie, and special Holiday Marketplace activation series

Why Buy From BuyCheapCoursesNow?

✅ Verified Content — Every module and resource included exactly as listed, or your money back

✅ Instant Digital Delivery — Access your course files within minutes of purchase

✅ Best Value Guaranteed — Premium courses at a fraction of the original price

✅ Secure Payment — Protected checkout via PayPal & Stripe with full SSL encryption

✅ 30-Day Money-Back Guarantee — Complete refund if you're not satisfied, no questions asked

What You Will Learn in Marketplace

✅ Selling with Mystery — Master Jaclyn Shaw's approach to creating magnetic sales conversations that draw clients in without pushing or convincing

✅ The Art of the Invite and Follow-Up — Learn the specific language and energetic approach for inviting prospects and following up in a way that feels authentic and generates yes responses

✅ Content That Ignites a Response — Create social media and marketing content that activates your audience's desire to work with you, not just consume free information

✅ Clearing the ‘Ick' Sales Energy — Remove the energetic blocks and discomfort around selling that keep coaches playing small and undercharging

✅ Owning Your Identity as a Coach — Step fully into claiming yourself as a coach now, not after one more certification or year of experience

✅ High-Ticket Offer Structuring — Design and sell premium offers at $5,000+ with confidence and clarity on positioning and delivery

✅ Mid-Tier Program Design — Structure group programs, masterminds, and mid-priced offers ($1,000-$5,000) that deliver transformation and fill consistently

✅ Lower-Priced Offer Strategy — Create entry-point offers and digital products that build your audience while generating cash flow

✅ Energetic Embodiment of Sales — Develop the internal state and presence that makes selling effortless and magnetic, based on Alpha Femme's “Business Artistry” philosophy

✅ Moving Beyond Waiting — Break the pattern of waiting for more credentials, confidence, or readiness before fully stepping into your coaching business

Who Should Take Marketplace?

• The Certified But Not Selling Coach — You've invested thousands in coach training and certifications, you know you're good at transformation work, but when it comes to actually selling your services you freeze, undercharge, or avoid sales conversations altogether. Marketplace teaches you the embodied sales approach that turns your expertise into consistent client enrollment without relying on scripts or feeling pushy.

• The “I Need One More Thing” Entrepreneur — You keep telling yourself you'll launch fully once you have one more credential, one more testimonial, one more piece of content, but the real block is claiming your identity now. This program addresses the energetic hesitation that keeps you in preparation mode instead of revenue-generating mode, with specific activations designed to shift you into ownership of who you already are.

• The Service Provider with Inconsistent Income — You can land clients when they come to you, but you don't have a repeatable system for generating conversations and closing sales. You're stuck in feast-or-famine cycles and unsure how to create consistent monthly revenue. Marketplace gives you the specific invitation, follow-up, and content strategies that the Alpha Femme team used to build a $100 million brand.

• The Coach Charging Too Little — You're working with clients at $500 or $1,000 when you know the transformation you provide is worth ten times that, but you don't know how to position, sell, or deliver high-ticket offers. This program breaks down offer structuring at every price point, from entry-level to $10,000+ packages, with live coaching examples.

• The “Good at Coaching, Bad at Marketing” Professional — You excel in sessions with clients but your content doesn't convert, your messaging feels generic, and you're not sure how to show up on social media in a way that actually leads to sales. Module 3 teaches you how to create content that ignites a response and the energetic shift that makes your presence itself magnetic to ideal clients.

Complete Curriculum Breakdown

Module 1: Selling with Mystery (with Jaclyn Shaw)

This foundational module introduces the core sales philosophy of Alpha Femme: that prospects are drawn to what they don't fully understand about you. Rather than explaining everything or trying to prove your value, you learn to hold space for mystery and magnetism in sales conversations.

• Lesson 1.1: Module 1 Training (1h 0m 53s)
• Lesson 1.2: Module 1 with Jaclyn Shaw — Selling with Mystery (55m 17s)
• 📕 Included resources: MRKTPlace – CC – Module 1 PDF workbook

Module 2: Mastering the Invite & Follow-Up (with Jaclyn Shaw)

Learn the exact language patterns and energetic approach for inviting prospects into discovery calls or sales conversations, and the follow-up strategies that convert hesitant prospects into enrolled clients without feeling salesy or desperate.

• Lesson 2.1: Module 2 Training (1h 1m 24s)
• Lesson 2.2: Module 2 with Jaclyn Shaw — Mastering the Invite & Follow-Up (58m 58s)
• 📕 Included resources: MRKTPlace – CC – Module 2 PDF workbook

Module 3: Creating Content That Ignites a Response (with Jaclyn Shaw)

Move beyond educational content that gets likes but no client inquiries. This module teaches the art of creating posts, stories, and videos that activate desire and prompt your audience to reach out and ask how to work with you.

• Lesson 3.1: Module 3 Training (1h 1m 34s)
• Lesson 3.2: Module 3 with Jaclyn Shaw — Creating Content That Ignites a Response (52m 48s)
• 📕 Included resources: MRKTPlace – CC – Module 3 PDF workbook

Module 4: [Program Structure – Core Training Continuation]

Continue your deep dive into the Alpha Femme sales and business methodology.

• 📕 Included resources: MRKTPlace – CC – Module 4 PDF workbook

Module 5: Advanced Sales & Business Strategies

The final core module bringing together all the foundational elements into a cohesive business and sales system.

• Lesson 5.1: Module 5 Training (1h 2m 56s)
• 📕 Included resources: MRKTPlace – CC – Module 5 PDF workbook

Workshop Series: Offer Structuring at Every Price Point

High-Ticket Offers Workshop (1h 34m 45s)

In-depth training on designing, positioning, and selling premium offers at $5,000-$10,000+. Includes live coaching on overcoming money mindset blocks and structuring transformational high-touch programs.

• 📕 Included resources: MRKTPlace – CC – Module High Ticket Offers PDF workbook

Mid-Priced Offers & Live Coaching (1h 57m 58s)

Complete breakdown of group programs, masterminds, and mid-tier offers ($1,000-$5,000) with live coaching on pricing, positioning, and delivery models that scale without burning out.

• 📕 Included resources: MRKTPlace – CC – Mid-Priced Offers PDF workbook

Lower-Priced Offers & Live Coaching (1h 38m 53s)

Strategy for entry-point offers, digital products, and lower-priced programs that build your email list, generate cash flow, and create an ascension ladder to higher-ticket work.

• 📕 Included resources: MRKTPlace – CC – Module Low Ticket Offers PDF workbook

Live Activation Sessions with Jaclyn Shaw

Activation 1: Clearing the ‘Ick' Sales Energy (38m 51s)

Energetic clearing session addressing the discomfort, resistance, and “ick” feeling many coaches have around selling and asking for money.

Activation 2: Owning Who You Are (23m 16s)

Guided activation to help you claim your identity as a coach now, not in the future when you feel “ready.”

Activation Call — November 9th (39m 49s)

Live group activation session with Q&A and energetic work.

Activation — October 4th, 2023 (51m 9s)

Recorded live activation focused on embodiment and energetic alignment with sales.

Bonus Module with Melanie — November 10th, 2023 (55m 29s)

Special training session with Alpha Femme founder Melanie Ann Layer on business strategy and mindset.

Bonus Session with Jaclyn (1h 8m 8s)

Extended activation and coaching session addressing participant questions and blocks.

Bonus Session with Jaclyn Shaw — October 13th (1h 19m 37s)

Additional live coaching and activation work with Jaclyn Shaw.

Deepening Call with Jaclyn Shaw — March 24th, 2025 (55m 59s)

Advanced session for students who have been implementing the work, focusing on next-level embodiment and sales mastery.

Final Activation with Jaclyn Shaw — October 17th (43m 36s)

Closing activation session synthesizing all the energetic and practical work from the program.

Holiday Marketplace Bonus Series

Group Re-Opening — December 20th, 2023 (44m 38s)

Special session reopening the Marketplace program with updated teachings and community focus.

Activation with Jaclyn — December 21st, 2023 (43m 16s)

Holiday-themed activation session for year-end energetic preparation.

Activation with Jaclyn — December 22nd, 2023 (40m 47s)

Continuation of holiday activation series focused on stepping into the new year embodied.

Final Activation (49m 0s)

Closing holiday series activation bringing together all themes from the bonus sessions.

Bonus Call — December 28th, 2023 (1h 10m 38s)

Extended Q&A and coaching call recorded during the holiday series.

About Melanie Ann Layer

Melanie Ann Layer is the founder of Alpha Femme, a global coaching and mentoring company that has generated over $100 million since launching in the online space in 2017. After declaring bankruptcy and being forced to sleep in her car, Melanie created the Alpha Femme brand and grew it to one million dollars in revenue in its first year before hiring a single team member. Her unique approach, which she calls “Business Artistry,” emphasizes feminine power, energetic embodiment, and building businesses that align with deep internal truth rather than traditional masculine hustle models.

Verified Credentials:

✅ Founder of Alpha Femme — Built the company from zero to over $100 million in sales since 2020, with some sources reporting the brand value between $70-$100 million depending on timeframe

✅ $5 Million Personal Real Estate Investment — Purchased a $5 million home at age 33, coming from bankruptcy and homelessness just years prior

✅ 600% Year-Over-Year Growth — Achieved extraordinary growth rates in the early years of Alpha Femme, scaling from $1 million to $14 million in just a few years

✅ Featured in Major Publications — Profiled in Goss Magazine as a cover story on building a nine-figure empire, and featured in MTL Blog and Narcity for her entrepreneurial success story

✅ Podcast Host — Co-hosts The Alpha Femme Podcast with Jaclyn Shaw, serving business artists, intuitives, creators, investors, and developers

✅ Quebec-Based Entrepreneur — Built an entirely online global business from Quebec, Canada, demonstrating the power of digital business models

About Jaclyn Shaw

Jaclyn Shaw is a 7-figure mentor, spiritual teacher, and Leader of the Alpha Femme Movement. She is known for her deep energetic work, helping clients access what she calls their “sacred creation portal” and eliminate self-sabotage through complete alignment. Prior to joining Alpha Femme, Jaclyn co-founded FEM/me with Robyn Savage, building it to multiple 6-figures before intentionally dismantling the brand to rebuild something more aligned with their authentic energy.

Verified Credentials:

✅ Leader of the Alpha Femme Movement — Co-hosts The Alpha Femme Podcast with Melanie Ann Layer and leads activation work for the global Alpha Femme community

✅ Human Design Expert — Guides clients to step into complete energetic alignment using human design as a framework for business and life decisions

✅ 7-Figure Mentor — Achieved 7-figure revenue as a coach and mentor, specializing in helping clients eliminate misalignment and self-sabotage

✅ Co-Founder of FEM/me — Built and successfully ran a multiple 6-figure coaching brand before transitioning to Alpha Femme, demonstrating experience at multiple business scales

✅ Podcast Host — Previously hosted The Femme Podcast with business partner Robyn Savage, focusing on energetic alignment and authentic business building

What Problems Does Marketplace Solve?

“I'm a certified coach but I can't seem to enroll clients consistently” — Marketplace addresses the gap between coaching skills and sales skills. The program teaches the specific invitation language, follow-up strategies, and content creation methods that convert your expertise into enrolled clients. Module 2 breaks down the exact words and energy for inviting prospects, while the activation sessions clear the internal blocks that make selling feel uncomfortable.

“I feel ‘icky' when I try to sell my services” — The first activation session with Jaclyn Shaw specifically targets this widespread issue among coaches. Rather than teaching you to push through the discomfort, the program addresses the root energetic cause of sales resistance and helps you embody a version of selling that feels natural and aligned. This is based on the “selling with mystery” philosophy that powered Alpha Femme's nine-figure growth.

“My content gets engagement but no one buys” — Module 3 teaches the critical difference between educational content that builds an audience of consumers and magnetic content that ignites buying desire. You'll learn the specific frameworks Alpha Femme uses to create posts, stories, and videos that prompt prospects to reach out and ask how to work with you, rather than just liking and moving on.

“I don't know how to price or structure my offers” — The three workshop sessions break down offer design at every price point: lower-priced entry products, mid-tier group programs, and high-ticket premium offers. Each workshop includes live coaching examples and the specific positioning and delivery models that make offers sell at their respective price points. This solves the common problem of coaches either undercharging for transformation or creating offers no one can afford.

“I keep waiting until I'm ‘ready' to launch fully” — The Marketplace program directly challenges the pattern of waiting for more credentials, more confidence, or more testimonials before claiming your identity as a coach. Through Jaclyn Shaw's activation work, particularly “Activation 2: Owning Who You Are,” you'll address the energetic hesitation that keeps you in preparation mode instead of revenue-generating mode.

“I can't figure out how to get my ideal clients into sales conversations” — Beyond just creating content, Marketplace teaches the complete funnel from visibility to enrollment. Module 1's “Selling with Mystery” approach shows you how to position yourself so prospects lean in, Module 2 gives you the invitation and follow-up language that converts, and the various live coaching sessions demonstrate how to navigate objections and close sales without pressure.

What Makes Marketplace Different

• Embodiment-Based Sales Training — Unlike traditional sales courses that focus on scripts and techniques, Marketplace emphasizes energetic embodiment and identity shifts. The program includes 9 recorded activation sessions with Jaclyn Shaw specifically designed to clear blocks and install new patterns at the nervous system level, not just the intellectual level.

• Proven by Nine-Figure Results — The methodologies taught aren't theoretical; they're the exact approaches Melanie Ann Layer used to build Alpha Femme from bankruptcy to over $100 million in sales. The “Business Artistry” framework and “Selling with Mystery” philosophy have been tested and refined with thousands of coaches in the Alpha Femme community.

• Complete Offer Stack Training — Most coaching programs focus on one business model. Marketplace provides detailed workshops on structuring offers at three distinct price points (low-ticket, mid-tier, high-ticket), allowing you to build a complete business ecosystem rather than relying on a single offer type. Each workshop includes live coaching demonstrations.

• Dual Creator Expertise — You receive training from both Melanie Ann Layer (business scaling and offer strategy) and Jaclyn Shaw (energetic work and embodied sales), giving you both the practical business frameworks and the internal transformation work. This combination of strategy and energetics is what Alpha Femme calls “Business Artistry.”

Frequently Asked Questions About Marketplace

What is Marketplace about?

Marketplace is an embodiment-based sales and business training program for coaches and service providers. Created by Alpha Femme founders Melanie Ann Layer and Jaclyn Shaw, it teaches the “selling with mystery” methodology and energetic approach to sales that has generated over $100 million for the Alpha Femme brand. The program covers invitation strategies, follow-up, content creation, and offer structuring at every price point.

Who created Marketplace?

Marketplace was created by Melanie Ann Layer, founder of the $100 million Alpha Femme brand, and Jaclyn Shaw, 7-figure mentor and Leader of the Alpha Femme Movement. Melanie built Alpha Femme from bankruptcy to nine figures in less than a decade, while Jaclyn specializes in human design and energetic embodiment work for entrepreneurs.

What is included in Marketplace?

The program includes 24 video lessons totaling 23 hours 55 minutes 28 seconds, plus 8 downloadable PDF workbooks. Content is organized across 5 core training modules, 3 in-depth offer structuring workshops (high-ticket, mid-priced, and low-ticket), 9 live activation sessions with Jaclyn Shaw, and multiple bonus coaching calls including the Holiday Marketplace series. The complete package totals 13,41 GB of content.

Who is Marketplace best suited for?

Marketplace is ideal for certified coaches who struggle with sales and client enrollment, service providers with inconsistent income who need a repeatable sales system, entrepreneurs stuck in “waiting” mode who haven't fully claimed their coaching identity, coaches undercharging for their services who need high-ticket offer training, and professionals who excel at delivery but struggle with marketing and positioning.

What will I learn in Marketplace?

You'll learn the “selling with mystery” philosophy that makes prospects lean in rather than requiring you to push, specific invitation and follow-up language that converts prospects to clients, how to create content that ignites buying desire instead of just engagement, energetic clearing techniques to remove sales resistance and the “ick” factor, offer structuring at three price points from entry-level to $10,000+ packages, and the embodiment practices that make selling feel natural and aligned.

What format is Marketplace delivered in?

The course is delivered as downloadable video lessons in .mp4 format ranging from 23 minutes to 2 hours each, plus 8 PDF workbooks corresponding to the core modules and workshops. The complete package is 13,41 GB and includes both structured training modules and recorded live sessions with Q&A and coaching.

Does Marketplace include any bonus materials?

Yes, the program includes extensive bonus content beyond the 5 core modules: 9 live activation sessions with Jaclyn Shaw for energetic clearing and embodiment work, 3 in-depth offer structuring workshops with live coaching examples, a bonus training module with Melanie Ann Layer on business strategy, a 5-session Holiday Marketplace series from December 2023, and multiple extended Q&A and deepening calls including sessions from 2025.

What is Melanie Ann Layer known for?

Melanie Ann Layer is known for building Alpha Femme from bankruptcy and homelessness to over $100 million in sales since 2017, achieving 600% year-over-year growth in the early years of the company, purchasing a $5 million home at age 33, and creating the “Business Artistry” framework that emphasizes feminine power and energetic alignment over traditional hustle culture. She has been featured as a cover story in Goss Magazine and profiled in major publications for her entrepreneurial success.

How is Marketplace different from other sales and business courses?

Marketplace combines energetic embodiment work with practical sales training, a combination rarely found in traditional business programs. The methodologies are proven by Alpha Femme's nine-figure success rather than being theoretical frameworks. The program provides training at all offer price points rather than focusing on a single business model, and features two expert creators covering both strategic business scaling and deep energetic transformation work.

Sources:

• Melanie Ann Layer of Alpha Femme – Goss Magazine
• COVERGIRL Melanie Ann Layer | The Making of a $100M Empire – Goss Magazine
• This Quebecer Described How She Went From Sleeping In Her Car To Buying A $5 Million House – MTL Blog
• How To Feel Alive and Create Aligned Business Success With Jaclyn Shaw + Robyn Savage From Fem/Me – Hungry for Happiness
• The Path of Infinite Wealth with Melanie Ann Layer – Hungry for Happiness
• The Power of Feminine Energetics in Business: From Self-Sabotage to Building the $85M Alpha Femme Brand – Celinne Da Costa