Market Like a CEO by Jereshia Hawk

Introduction

Market Like a CEO is a strategic messaging course created by Jereshia Hawk, a former civil engineer turned multi-7-figure business coach who grew her business from zero to $2 million in less than four years. This program teaches experienced business owners how to align their messaging with high-ticket offers through buyer psychology, identity-based positioning, and strategic content leadership across 6 core modules plus implementation resources.

Here's What You Get

Market Like a CEO provides a complete messaging transformation system designed for business owners selling premium services.

📊 Course Stats:

20 video lessons | 20 downloadable PDFs | 7 docs | 1 images | 2h 30m 03s of content | 4.99 GB total

✅ Module 1: The New Rules for Visibility, Authority & Remaining In Demand — Learn how to show up authentically without selling yourself out, including visibility blocks, boundaries, and curating your identity magnification

✅ Module 2: The Foundation of High-Ticket Messaging — Shift from selling what you do to messaging who your buyer becomes, with decision check-ins for identity-based positioning

✅ Module 3: The Psychology of High-Ticket Buyers — Understand how decision-making changes at premium price points and align content with buyer identity shifts across three levels of readiness

✅ Module 4: The Messaging Mindset Shift — Learn why messaging must evolve and how to stay relevant without starting over, including re-engagement strategies

✅ Module 5: Lead Your Messaging Like a CEO — Step into strategic leadership of your messaging with buyer mapping templates, custom GPT prompts, and delegation frameworks

✅ Implementation Tools & Templates — Client Snapshot Template, Custom ChatGPT Prompt for content creation, Messaging Rhythms Checklist, and business model-specific lead generation strategy workbooks

✅ Accessible Learning Formats — 18 video modules with playback speed control, full transcripts for every lesson, and private podcast feed for on-the-go learning

Why Buy From BuyCheapCoursesNow?

✅ Verified Content — Every module and resource included exactly as listed, or your money back

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✅ 30-Day Money-Back Guarantee — Complete refund if you're not satisfied, no questions asked

What You Will Learn in Market Like a CEO

✅ The Visibility Block Framework — Identify exactly what's holding you back from being seen and learn where the line sits between authenticity and overexposure in your specific industry

✅ Identity Curating Decision System — Determine which aspects of your personal story and professional experience to magnify in your messaging without feeling exposed or inauthentic

✅ High-Ticket, High-Touch Messaging Shift — Transition from selling your offer's features to speaking to your buyer's identity transformation at premium price points

✅ Three Levels of Buyer Identity Shifts — Map your messaging to match readiness stages and understand how buyers think differently when there's a comma in the price tag

✅ Business Model-Specific Lead Generation Strategy — Choose the right lead generation approach for your specific business model instead of copying tactics that don't fit your structure

✅ Messaging Evolution Framework — Break the “set it and forget it” myth and learn how to keep messaging resonant as you and your audience evolve without starting over

✅ CEO-Level Buyer Intelligence System — Use the Client Snapshot Template to decode how your best-fit buyers make decisions and what drives their purchasing behavior

✅ Strategic Content Delegation — Learn how to lead your messaging while delegating content creation without diluting your voice or losing conversion power

✅ Custom GPT Prompt for Buyer-Aligned Content — Turn real buyer insights into content topics and hooks that convert using the included ChatGPT prompt template

✅ Messaging Rhythms Checklist — Systematize thought leadership and keep your message aligned, relevant, and consistent across all platforms

✅ Position Without Over-Educating — Create content that pre-qualifies leads and builds trust before sales conversations instead of just educating without converting

✅ Re-Engagement Strategies for Evolved Messaging — Learn where you've outgrown your current message and how to re-engage your audience with updated positioning

Who Should Take Market Like a CEO?

• Business Owners Who Raised Their Rates Recently — You've increased your pricing or launched a more premium offer, but your messaging still reflects your old positioning. You know the value has shifted, but prospects aren't seeing it because your content, emails, and sales conversations haven't caught up. This course teaches you how to message premium value without sounding pushy or having to justify your rates constantly.

• Coaches and Consultants Whose Message Doesn't Match Their Level — You still close clients here and there, but you know your messaging isn't keeping up with the actual level you're operating at. Your expertise has grown, your results have improved, but your marketing sounds the same as it did two years ago. You need a framework to articulate your evolution and position yourself at the premium tier you've earned.

• Service Providers Who Delegated Content and Lost Conversions — You hired a content creator or marketing agency to handle your messaging, but now it doesn't feel like you anymore, or worse, it stopped converting. You want to reclaim your voice while building systems that let you delegate without diluting what makes your messaging work.

• Experts Struggling to Articulate Their Value — You're great at what you do. Clients rave about your work. But when it comes time to explain it in a sales conversation, write it on your website, or create content about it, the words don't land the way your actual service does. You need a messaging framework that translates expertise into language that makes people feel it, not just understand it.

• Founders Whose Audience Has Evolved — Your ideal client has changed. Maybe you started working with solopreneurs and now you serve established business owners. Maybe your audience's pain points shifted. Your messaging is still speaking to who they were, not who they are now, and you're attracting the wrong leads or confusing the right ones.

• Business Owners Who Want Content That Pre-Qualifies — You're tired of content that just educates without positioning. You want your messaging to do more than inform, you want it to build authority, pre-qualify leads based on readiness and budget, and create trust before the sales conversation even starts. This course teaches you how to lead with strategic messaging, not just helpful tips.

Complete Curriculum Breakdown

Module 1: Market Like a CEO — Course Overview

This module introduces the strategic foundation for messaging at the premium level and sets the framework for the entire transformation.

• Lesson 1.1: Market Like a CEO — The New Rules for Visibility, Authority & Remaining In Demand (Course Overview)
• 📕 Included resources: Module 1 PDF transcript

Module 2: How Do You Show Up Without Selling Yourself Out?

Learn what's really holding you back from being seen and how to balance authenticity with boundaries in your messaging.

• Lesson 2.1: How Do You Show Up Without Selling Yourself Out?
• Lesson 2.2: The Visibility Block — Why You're Holding Back in Your Messaging
• Lesson 2.3: Where's the Line Between Being Authentic and Feeling Overexposed?
• Lesson 2.4: Decision Check In — Curate Your Visibility — What Aspects of Your Identity Will You Magnify?
• 📕 Included resources: 4 PDF transcripts for Module 2 lessons, Unfiltering Your Messaging Worksheet

Module 3: The Foundation of High-Ticket Messaging

Understand why messaging matters more as your price point increases and how to shift from selling what you do to messaging who your buyer becomes.

• Lesson 3.1: Why Messaging Matters in High-Ticket Sales
• Lesson 3.2: The High-Ticket, High-Touch Messaging Shift — It's Not About What You Do, It's About Who You Are (WORKSHEET)
• Lesson 3.3: Decision Check In — Am I Ready to Stop Selling My Offer and Start Messaging to My Buyer's Identity?
• 📕 Included resources: 3 PDF transcripts, Will vs Skill Worksheet, Will vs Skill Messaging Generator

Module 4: The Psychology of High-Ticket Buyers

Learn how decision-making changes when there's a comma in the price tag and how to align your content with buyer identity shifts.

• Lesson 4.1: The Psychology of High-Ticket Buyers — How Decision-Making Changes When There's a Comma in the Price Tag
• Lesson 4.2: The Three Levels of Buyer Identity Shifts — Messaging That Matches Their Readiness
• Lesson 4.3: Choosing the Right Lead Generation Strategy for Your Business Model
• Lesson 4.4: Decision Check In — What Stage of Buyer Identity Am I Currently Speaking To Most?
• 📕 Included resources: 4 PDF transcripts, Choosing the Right Lead Generation Strategy Workbook, Stages of Awareness Example VBAC document

Module 5: The Messaging Mindset Shift — Staying Relevant & Resonant

Discover why “set it and forget it” messaging fails and how to keep your message aligned as you and your audience evolve.

• Lesson 5.1: The Myth of ‘Set It & Forget It' Messaging
• Lesson 5.2: The Truth About Messaging (And Why It Can't Be Static)
• Lesson 5.3: Decision Check In — What Parts of Your Messaging Have You Become Too Out of Touch With and Where Are You Ready to Lean Back In?
• 📕 Included resources: 3 PDF transcripts, Create Your Messaging Rhythms document

Module 6: Lead Your Messaging Like A CEO

Step into your role as the leader of your messaging, not just the creator, and learn to delegate without diluting your strategic voice.

• Lesson 6.1: Know Your Buyer Like a CEO (Client Snapshot Template)
• Lesson 6.2: Create Content Like a CEO (Custom GPT Prompt)
• Lesson 6.3: What It Really Means To Market Like a CEO
• Lesson 6.4: What It Really Means To Market Like a CEO (duplicate lesson for emphasis)
• 📕 Included resources: 4 PDF transcripts, Client Snapshot Buyer Behavior + Messaging Intel Template

Module 7: Work With Me 1:1

Information about Jereshia Hawk's private coaching services and how to continue working together after completing the course.

• Lesson 7.1: If You Want a Partner in This Work
• 📕 Included resources: 1 PDF transcript

Bonus Materials Included

✅ Client Snapshot Template — A structured framework to decode how your best-fit buyers make decisions, map their buyer journey, and identify the messaging gaps between where they are and where they need to be to buy from you (DOCX format)

✅ Custom ChatGPT Prompt for Content Creation — Turn real buyer insights into content topics, social media hooks, and email subject lines that convert. This pre-built prompt helps you systematize thought leadership without sounding generic (included in Module 6)

✅ Messaging Rhythms Checklist — A step-by-step system to keep your message aligned, relevant, and consistent as your business evolves. Use this to audit your current messaging and identify what needs updating (DOCX format)

✅ Private Podcast Feed — Access all 18 video modules in audio format through a private podcast feed. Listen while commuting, exercising, or during downtime to reinforce the frameworks

✅ Full Video Transcripts — Every lesson includes a complete PDF transcript with playback speed control, making the content accessible for different learning styles and allowing you to reference key concepts quickly

About Jereshia Hawk

Jereshia Hawk is a Strategic Advisor and Business Coach who transitioned from a successful career as a civil engineer into building a multi-7-figure online coaching business. She worked as a Transmission Enhancement for Deliverability and Integrity Engineer at Consumers Energy, where she was the lead engineer on a $400 million pipeline project and was on the leadership track to become the next generation of company leadership. Despite having no plans to leave her corporate career, she discovered how to package her corporate training expertise into lessons for service-based entrepreneurs.

Verified Credentials:

✅ Grew her business from zero to $2 million in less than four years using organic marketing with a lean team and high profit margins

✅ Achieved multiple consecutive 7-figure years as a Black woman entrepreneur, with Business Insider recognition for her million-dollar profit year

✅ Former Civil Engineer at Consumers Energy with responsibility for engineering oversight on pipeline replacement projects ensuring the deliverability and integrity of the natural gas system

✅ Founder of Leverage, an online coaching business for women of color that helps industry experts launch scalable group coaching programs

✅ Featured guest on Amy Porterfield's Online Marketing Made Easy podcast (Episode 381: Perfect Your Price Point & Create Consistent Revenue)

✅ Featured on Claire Pells' podcast discussing how she generated $1.4 million in revenue with $1 million in profits (GPP180)

✅ Case study featured by Leadpages and Deadline Funnel for strategic business design and engineering success principles applied to coaching

✅ Attended Western Michigan University and applies professional engineering frameworks to design group programs with high levels of curriculum structure

✅ Works as a full-service business coach combining marketing strategy and operations expertise to help high-achieving experts chart new career paths as profitable online coaches

✅ Mission-driven to narrow the racial wealth gap by helping industry experts transition from traditional careers to scalable coaching businesses

What Problems Does Market Like a CEO Solve?

“I raised my rates but my messaging still sounds like I charge half as much” — Module 2 (The Foundation of High-Ticket Messaging) specifically addresses the shift from selling what you do to messaging who your buyer becomes. You'll learn the High-Ticket, High-Touch Messaging Shift framework that teaches you how to communicate premium value by focusing on identity transformation rather than deliverables, so your messaging matches the investment level you're asking for.

“My content gets engagement but doesn't pre-qualify the right buyers or move people to book calls” — Module 4 (The Psychology of High-Ticket Buyers) breaks down the Three Levels of Buyer Identity Shifts and teaches you how to choose the right lead generation strategy for your specific business model. You'll learn how to create content that positions you as the solution while filtering for readiness and budget before the sales conversation starts.

“I know I'm great at what I do but I struggle to put it into words that make people feel it” — Module 2 and Module 6 work together to solve this. The Will vs Skill Messaging Generator helps you articulate your expertise in terms of buyer transformation, while the Client Snapshot Template gives you a framework to decode how your buyers make decisions, which informs the exact language they need to hear.

“I hired someone to handle my marketing but now it doesn't sound like me and conversions dropped” — Module 5 (Lead Your Messaging Like a CEO) teaches you how to become the strategic leader of your messaging rather than the executor. You'll learn how to use the Custom GPT Prompt and Messaging Rhythms Checklist to maintain your authentic voice while delegating content creation, so you can scale without diluting what makes your messaging convert.

“My ideal client has evolved but my messaging is still talking to who they used to be” — Module 5 (The Messaging Mindset Shift) directly addresses this with lessons on The Myth of Set It & Forget It Messaging and The Truth About Messaging (And Why It Can't Be Static). You'll complete a decision check-in that identifies exactly where you've outgrown your message and how to re-engage with updated positioning that reflects your current audience.

“I want to be more visible but I'm holding back because I don't know where the line is between authentic and overexposed” — Module 2 (How Do You Show Up Without Selling Yourself Out?) provides a framework for understanding The Visibility Block and includes a decision tool called Curate Your Visibility that helps you determine which aspects of your identity to magnify in your messaging without feeling like you're selling yourself out or oversharing.

What Makes Market Like a CEO Different

• Buyer Identity Shift Framework Instead of Feature-Based Selling — Unlike traditional messaging courses that teach you to list benefits and features, Market Like a CEO is built on the concept of Three Levels of Buyer Identity Shifts. This framework recognizes that high-ticket buyers aren't just purchasing a solution, they're committing to a transformation in how they see themselves. The course teaches you to message to identity evolution rather than problem-solving, which is why it works specifically for premium offers where decision-making psychology changes completely.

• CEO-Level Strategic Leadership vs Content Creation Tactics — Most messaging courses teach you what to post, when to post it, and how to write hooks. Market Like a CEO teaches you how to lead your messaging strategically using tools like the Client Snapshot Template and Custom GPT Prompt. This distinction matters because it positions you as the strategist who can delegate execution without losing your voice. The course is designed for business owners who've outgrown DIY content creation and need a CEO mindset for their marketing.

• Engineering Principles Applied to Messaging Systems — Jereshia Hawk brings her civil engineering background into how she structures messaging frameworks. The course includes decision check-ins after each major module, systematic templates for buyer mapping, and process-driven tools for message evolution. This makes the content actionable for analytical thinkers who need clear frameworks, not just inspirational advice about “showing up authentically.”

• Designed for Message Evolution, Not Starting Over — Market Like a CEO is specifically built for experienced business owners whose messaging has fallen out of alignment with their current positioning. Rather than teaching you to build a message from scratch, it provides frameworks for identifying where you've outgrown your current messaging and how to re-engage your audience with evolved positioning without losing the equity you've already built.

Frequently Asked Questions About Market Like a CEO

What is Market Like a CEO about?

Market Like a CEO is a messaging strategy course that teaches experienced business owners how to align their marketing with high-ticket offers by understanding buyer psychology, positioning for identity transformation rather than problem-solving, and leading messaging strategically as a CEO rather than just creating content. The program focuses specifically on the shift required when selling premium services where decision-making changes because there's a comma in the price tag.

Who created Market Like a CEO?

Market Like a CEO was created by Jereshia Hawk, a former civil engineer who grew her coaching business from zero to $2 million in less than four years using organic marketing. She was the lead engineer on a $400 million pipeline project at Consumers Energy before transitioning to entrepreneurship, and now uses her engineering frameworks to help business owners design strategic messaging systems. Jereshia has achieved multiple consecutive 7-figure years and has been featured by Business Insider, Amy Porterfield, and Leadpages for her strategic approach to scaling coaching businesses.

What is included in Market Like a CEO?

The program includes 20 video lessons (2h 30m 03s total), 20 downloadable PDF transcripts, and 7 implementation documents totaling 4.99 GB of content organized across 6 core modules. You receive the Client Snapshot Template for buyer behavior mapping, a Custom ChatGPT Prompt for content creation, the Messaging Rhythms Checklist, business model-specific lead generation strategy workbooks, the Will vs Skill Messaging Generator, and the Unfiltering Your Messaging Worksheet. All videos include playback speed control and full transcripts, plus access to a private podcast feed for audio-only learning.

Who is Market Like a CEO best suited for?

Market Like a CEO is best suited for experienced business owners who have recently raised their rates or launched premium offers and need messaging that reflects that shift. It's designed for coaches, consultants, and service providers whose expertise has evolved beyond their current marketing, who have delegated content creation but lost their authentic voice, or whose ideal client has changed but their messaging hasn't caught up. This course is specifically not for beginners looking for plug-and-play templates or scripts.

What will I learn in Market Like a CEO?

You'll learn the Visibility Block Framework to identify what's holding you back from being seen, the High-Ticket, High-Touch Messaging Shift to transition from feature-based selling to identity transformation, the Three Levels of Buyer Identity Shifts to match messaging with readiness stages, business model-specific lead generation strategies, the Messaging Evolution Framework to stay relevant as you grow, the CEO-Level Buyer Intelligence System using the Client Snapshot Template, strategic content delegation methods, and how to use the Custom GPT Prompt to systematize thought leadership while maintaining your authentic voice.

What format is Market Like a CEO delivered in?

The course is delivered as 20 downloadable video lessons in MP4 format with playback speed control and full transcripts provided as 20 PDF files. You also receive 7 implementation documents in DOCX format including worksheets, templates, and strategy guides. The complete package is 4.99 GB and includes access to a private podcast feed so you can consume the content in audio format while commuting or multitasking. All videos range from 90 seconds to 15 minutes for focused, digestible learning.

Does Market Like a CEO include any bonus materials?

The core program includes several implementation tools that function as bonuses: the Client Snapshot Template for decoding buyer behavior, a Custom ChatGPT Prompt specifically engineered for turning buyer insights into content topics and hooks, the Messaging Rhythms Checklist for maintaining message alignment, a Choosing the Right Lead Generation Strategy Workbook tailored to your business model, the Will vs Skill Messaging Generator, and the Unfiltering Your Messaging Worksheet. Additionally, you receive private podcast feed access for audio-only learning and full PDF transcripts of all 18 video modules.

What is Jereshia Hawk known for?

Jereshia Hawk is known for growing a coaching business from zero to $2 million in less than four years with organic marketing and high profit margins. She transitioned from being a civil engineer on a $400 million pipeline project to becoming a multi-7-figure business coach who applies engineering frameworks to messaging systems. She's recognized for helping women of color launch scalable group coaching programs, has been featured by Business Insider for achieving a million-dollar profit year, and appeared on Amy Porterfield's podcast discussing pricing strategy and consistent revenue creation.

How is Market Like a CEO different from other messaging courses?

Market Like a CEO is different because it teaches messaging through the lens of buyer identity transformation rather than feature-benefit frameworks, which is specifically designed for high-ticket offers where psychology changes. The course applies engineering principles to create systematic messaging frameworks rather than one-off content tactics, focuses on strategic leadership of messaging for business owners who need to delegate without diluting their voice, and is built for message evolution (fixing misaligned messaging) rather than building from scratch. It includes decision check-ins after each module and CEO-level tools like the Client Snapshot Template and Custom GPT Prompt that most messaging courses don't provide.