Farewell Bundle by Selena Soo

Introduction

The Farewell Bundle by Selena Soo is a retirement-edition collection of four complete programs from publicity and business strategist Selena Soo, who has generated over $13 million in revenue over her first decade in business and helped clients land features in O, The Oprah Magazine, Forbes, and Inc. This bundle includes Get Known, Get Clients, Impacting Millions 2021, Impact Accelerator, and Rich Relationships — spanning 12 core modules of client acquisition training, 7 modules of publicity strategy, a complete relationship-building system, and Selena's proven 3P Framework for scaling to six and seven figures. Originally sold separately for a combined value exceeding $9,997, this was Selena's final offering before officially retiring these programs.

Here's What You Get

Course Stats:

129 video lessons | 318 downloadable PDFs | 61 audio files | 45h 17m 38s of content | 16,81 GB total | 42 subtitle files | 2 spreadsheets

✅ Get Known, Get Clients — Selena's foundational 12-module program covering client acquisition, referral partnerships, personal branding, speaking, list building, publicity, and VIP relationships (16 videos, 81 PDFs, 10h 43m 11s)

✅ Impacting Millions 2021 — The flagship publicity program with 7 core modules on media strategy, guest posting, podcast pitching, influencer relationships, magazine features, and television appearances, plus bonus early bird webinars, media mentor calls, Q&A calls with Selena, and expert video interviews (70 videos, 164 PDFs, 61 audio files, 29h 08m 38s)

✅ Impact Accelerator — The Proven 3P Framework (Publicity, Partnerships, and Promotions) originally a $10k experience, slimmed down to a self-study program with accelerator calls, coaching recordings, and resource banks (25 PDFs)

✅ Rich Relationships — A complete relationship-building system organized across Foundation, Build, Nurture, Activate, and Wrap Up modules with 42 video lessons, detailed PDF workbooks, and subtitle files (42 videos, 38 PDFs, 3h 46m 27s)

✅ Bonus Materials — Includes the Impacting Millions Media Database 2021 spreadsheet, Selena's Little Black Book spreadsheet, “How I Hit the USA Today Bestseller List” masterclass, “How to Get Into Forbes” training, and the 170-affiliate-partner case study

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✅ Verified Content — Every module and resource included exactly as listed, or your money back

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What You Will Learn in Farewell Bundle

✅ How to identify your ideal client and target market using Selena's market research interview scripts and questionnaires from the Get Known, Get Clients orientation module

✅ How to create profitable offerings and set pricing using the “Your Happy Price” framework, with scripts for pricing feedback conversations

✅ How to develop a referral partner network using the Referral Partner Generator Scripts and Talking Points Worksheet from Module 4 of GKGC

✅ How to build a personal brand with the Personal Brand Map Worksheet, including social media self-promotion strategies and testimonial collection scripts

✅ How to pitch and land features in magazines, podcasts, and online media outlets using the Publicity Pyramid framework from Impacting Millions Module 1

✅ How to craft media bios, brand stories, and attention-grabbing headlines using Impacting Millions Module 2 resources including the Brand Story Blueprint and Media One-Pagers

✅ How to pitch guest posts to 16 popular online media outlets using the step-by-step submission templates from Impacting Millions Module 3

✅ How to get booked on podcasts using the Podcast Ladder of Opportunity and pitching scripts from Impacting Millions Module 4

✅ How to build influencer relationships using the 7 Influencer Categories system and the Influencer Scoring System from Module 5

✅ How to pitch yourself for magazine features and television appearances using the strategies in Modules 6 and 7, including HARO pitching, deskside setups, and TV interview preparation guides

✅ How to build, nurture, and activate professional relationships using the Six Circles of Connection, the 10 Types of Rich Relationships, and the 12 Ways to Add Value frameworks from Rich Relationships

✅ How to scale your business using the 3P Framework (Publicity, Partnerships, Promotions) from Impact Accelerator, originally delivered as a $10,000 group experience

Who Should Take Farewell Bundle?

• The Invisible Expert — You have deep expertise and a track record of client results, but nobody outside your immediate circle knows who you are. You have tried posting on social media but get minimal traction and have never been featured in any publication or podcast. The Impacting Millions program gives you the exact pitching scripts and media contact research methods to go from hidden gem to featured expert.

• The Coach or Consultant Stuck Below Six Figures — You are skilled at what you do but struggle to consistently fill your client roster. You rely on word-of-mouth alone and lack a system for generating new leads. Get Known, Get Clients walks you through building a referral partner network, crafting compelling offerings, and running sales conversations using proven scripts.

• The Introvert Who Dreads Networking — You know relationships matter for business growth but feel drained by traditional networking events and cold outreach. Rich Relationships provides scripts for initiating new relationships, following up authentically, and building connections in a way that feels natural rather than forced, with a dedicated module on Rich Relationships for Introverts.

• The Entrepreneur Ready to Scale Past Six Figures — You have a working business but lack the systems for affiliate partnerships, strategic promotions, and media-driven growth to break through to seven figures. Impact Accelerator provides the 3P Framework that powered Selena's first eight figures in business.

• The Author, Speaker, or Creator Seeking Media Exposure — You have a book, course, or service to promote but do not know how to approach journalists, podcast hosts, or TV producers. Impacting Millions includes the actual Media Database with 700+ contacts and step-by-step pitching templates for every major media type.

Complete Curriculum Breakdown

Program 1: Get Known, Get Clients by Selena Soo

This 12-module program takes entrepreneurs from identifying their ideal client through building a full client acquisition system, with modules on offerings creation, sales conversations, referral partnerships, personal branding, public speaking, list building, publicity, VIP relationships, launching, team building, and long-term success planning.

• Orientation: Getting Started (GKGC)
• Module 1: Who Are You Selling To?
• Module 2: Creating Your Valuable Offerings
• Module 3: Time to Get Clients!
• Module 4: Developing Your Referral Partner Network
• Module 5: Personal Branding
• Module 6: Speak to Sell (Signature Talk and Public Speaking)
• Module 7: List Building Foundations
• Module 8: How to Get Online Publicity to Build Your Brand and Your Email List
• Module 9: How to Build Meaningful VIP Relationships
• Module 10: Create Your Email Launch Copy
• Module 11: How to Build an Amazing Team
• Module 12: The Entrepreneur's Success Formula — Celebrating Your Growth and Planning Next Steps
• Bonus: Q&A Call and Sales Coach Training with Jenn Scalia Interview
• Included resources: 81 PDFs including module slides, transcripts, worksheets (Identify Your Ideal Client, Market Research Interview Questions, Market Research Email Scripts, Creating Extra Time, Referral Partner Talking Points, Personal Brand Map, Speaker Page Reference Guide, Event Planning Guide, Signature Talk Template, Launch Email Sequence Outline, Launch Copy Checklist, Nurture Sequence Guide, Squeeze Page Examples, Guest Posting and Podcasting Opportunity Finder, VIP Follow-Up System, and more)

Program 2: Impacting Millions 2021 by Selena Soo

Selena's flagship publicity program covering the complete journey from understanding the media landscape to landing magazine features and television appearances, with extensive bonus calls and expert interviews.

Module 0: Introduction to the Media's Mindset

• Lesson 1: The Media Landscape
• Lesson 3: Understanding Media Mindset
• Included resources: Cliff Notes, slides, audio versions

Module 1: Discovering Your Perfect Media Opportunities

• Lesson 1: The Benefits of Media
• Lesson 2: Leveraging Your Publicity
• Lesson 3: Discovering Your Perfect Media Opportunities
• Lesson 4: Your Dream Media List
• Lesson 5: Finding Media Contact Information and Making Media Friends
• Included resources: Top Media Lists, The Publicity Pyramid, Dream Media List worksheet, How to Find Media Contact Information guide

Module 2: Building Your Media-Ready Brand

• Lesson 1: Getting Started with Your Brand
• Lesson 2: Powerful Media Bios (with slides)
• Lesson 3: Be Credible, Be Interesting
• Lesson 4: Brand Story Blueprint (with slides)
• Lesson 5: About Pages and Brand Imagery
• Lesson 6: Media One-Pagers
• Lesson 7: Attention-Grabbing Headlines
• Lesson 8: Event Press Releases and Product Press Releases
• Included resources: Brand Story Blueprint, Media Bio Guidelines, Inspirational About Pages, Brand Imagery guide, Media One-Pagers examples, Major Gift Guides, Publicity Calendar 2021

Module 3: Guest Posting and Online Publicity

• Lesson 1: Different Types of Guest Posts
• Lesson 2: Your First 3 Guest Posts
• Lesson 3: Submission Information for 16 Popular Online Media Outlets
• Lesson 4: Pitching Your Guest Post
• Lesson 5: How to Connect with VIPs
• Lesson 6: How to Get Comments for Your Guest Posts
• Lesson 7: Inspiring Author Bios
• Included resources: Cliff Notes for all lessons, pitch templates, VIP connection strategies

Module 4: Getting Booked on Podcasts

• Lesson 1: Your Podcast Ladder of Opportunity
• Lesson 2: Pitching to Podcasts
• Lesson 3: Your Podcast Interview Questions Checklist
• Lesson 4: Frequently Asked Podcast Interview Questions (extended lesson)
• Lesson 5: How to Talk About Your Product or Service on a Podcast
• Lesson 6: How to Cultivate a Relationship with Your Host
• Included resources: Leveraging Podcast Interviews for Business Growth, Promoting Your Podcast Interview guide, Zach Spuckler interview case study

Module 5: Influencer Relationships

• Lesson 1: The 7 Influencer Categories
• Lesson 2: Tips for Discovering New Influencers
• Lesson 3: Pitching Yourself to Influencers
• Lesson 4: 12 Ways to Add Value (extended lesson)
• Included resources: Influencer Scoring System, Researching Influencers' Needs worksheet

Module 6: Magazine Features and Print Media

• Lesson 1: Getting Started with Magazines
• Lesson 2: Pitching Your Story to Magazines (extended lesson with slides)
• Lesson 3: How to Develop Story Ideas
• Lesson 4: How to Follow Up with Magazine Editors
• Lesson 5: 5 Secrets to Sharing Your Product or Service with the Media (extended lesson)
• Lesson 6: How to Use HARO
• Included resources: Connecting with Freelance Writers, Setting Up Desksides with Editors, Masthead guide, Pitching Products to Magazines and Blogs, Caitlin Padgett case study

Module 7: Television Appearances

• Lesson 1: How the Newsroom Works
• Lesson 2: How to Determine Which TV Shows to Pitch
• Lesson 3: Pitching Yourself for Television
• Lesson 4: How to Prepare for Your TV Appearance (extended lesson)
• Lesson 5: How to Ace Your TV Interview
• Lesson 6: How to Calm Your Nerves Before Getting on TV
• Included resources: Example Producer Email Exchange, Talking Points for a TV Segment, How to Dress for TV guide, TV Segment Examples, Jess Catorc case study

Bonus Content:

• Orientation Call (Parts 1 and 2)
• 3 Q&A Calls with Selena
• 4 Media Mentor and Hot Seat Calls
• 3 Early Bird Bonus Webinars: Messaging Lab Call with Lynya, Sales Accelerator Intensive with Jamie, Story Idea Workshop with Lynya
• Expert Video Interviews: Farnoosh Torabi (media expert), Dorie Clark, Michael Parrish Dudell
• Elevating Diverse Voices in the Media panel
• Impacting Millions Media Database 2021 (spreadsheet)

Program 3: Impact Accelerator

The Proven 3P Framework (Publicity, Partnerships, and Promotions) originally delivered as a $10,000 group experience, condensed into a self-study format for scaling from six to seven figures.

• Welcome and Orientation
• Partnerships Module
• Publicity Module
• Promotions Module
• Personal Branding and Storytelling
• Premium Offer Mastermind
• Business Accelerator Calls (2 sets)
• Messaging Accelerator Calls
• Sales Accelerator Calls
• Business Coaching Calls
• Messaging Coaching Calls
• Sales Coaching Calls
• Virtual Mastermind and Next Level Virtual Mastermind
• Rich Relationships Mixer
• Intensives
• Quarterly Goal Setting Sessions
• Bonus Calls
• Resource Bank
• 7-Figure Business Tools
• Behind the Scenes of My Multi 7-Figure Business
• Live Event Recordings
• Included resources: 25 PDFs covering all sessions and resource materials

Program 4: Rich Relationships

A structured relationship-building system organized into five phases, teaching entrepreneurs how to create a network that drives business growth through authentic connection.

Welcome Section:

• Welcome to the Course
• How This Course Is Organized
• Carving Out Time for This Course
• Set Your Intention
• Meet Selena
• Welcome Rich Relationships Score
• Included resources: Rich Relationships Intentions, Sample Course Schedules, RR Course Workbook (comprehensive workbook)

Phase 1: Foundation

• Introduction
• The 10 Types of Rich Relationships
• The Six Circles of Connection
• Three Types of Givers
• Your Rich Relationship Mindset
• Your Relationship Patterns
• Foundation Review
• Included resources: Foundation course PDF, 10 Types of Rich Relationships, Common Limiting Beliefs, Rich Giver Affirmations, Six Circles of Connection, Three Types of Givers
• Bonus: How to Get into Forbes (and Other Top Business Publications) — extended masterclass (50 min)

Phase 2: Build

• Introduction
• Get Clear on Your Goals
• Put Yourself in the Right Rooms
• Create Your Personal Brand
• Make Your Top 40 List
• Be Proactive and Reach Out
• Best Practices for Outreach
• Build Review
• Included resources: Build course PDF, 10 Ways to Free Up Time, 10 Ways to Meet People, Best Practices for Reaching Out, Brand Map, Common Limiting Beliefs, Scripts to Initiate a New Relationship, Types of Goals

Phase 3: Nurture

• Introduction
• 12 Ways to Add Value
• Be a Pain Detective and Dream Amplifier
• Do an Act of Breathtaking Generosity
• Set Up Your Tools and Systems
• Create Your Generosity Fund
• Nurture Review
• Included resources: Nurture course PDF, 12 Ways to Nurture Rich Relationships, Creative Event Ideas, Rich Relationships Gift Guide, Rich Relationships Tracker, The Ultimate Guide to Pinging

Phase 4: Activate

• Introduction
• Seven Win-Win Partnerships and Collaborations
• How to Be Highly Referrable
• Get into the Right Mindset to Ask
• How to Ask Successfully (And Get More Yes's!)
• How to Invite People to Work with You
• Activate Review
• Included resources: Activate course PDF, 20 Asks You Could Make, Common Limiting Beliefs, Eight Ways to Introduce Yourself, How to Defer or Decline an Invitation, How to Wrap Up the Conversation, Reconnect with Someone You've Fallen Out of Touch With, Scripts and Guidelines for Any Ask

Phase 5: Wrap Up and Next Steps

• Get Your Rich Relationship Score
• Leave an Amazon Review
• Share a Win!
• Included resources: 10 Most Important Ideas to Remember, How to Leave an Amazon Review

Bonus Content:

• Staying Motivated for the Long Haul
• How I Built a Network of 170 Affiliate Partners (extended, 28 min)
• Rich Relationships for Introverts
• 10 Ways to Use AI to Build Rich Relationships
• The Introvert's Guide to Building Rich Relationships

Additional Bundle Bonuses

✅ How I Hit the USA Today Bestseller List (and Other Book Launch Secrets) — Extended masterclass video (1h 39m)

✅ Little Black Book — Selena's personal contact spreadsheet

✅ How to Get Into Forbes (and Other Top Business Publications) — Detailed masterclass video (50 min)

About Selena Soo

Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches build visibility and authority through media, partnerships, and relationship-driven marketing. Born in New Zealand and raised in Hong Kong, she moved to the United States for boarding school and later attended Columbia University for her undergraduate degree in East Asian Studies with a concentration in Women's Studies. She went on to earn her MBA from NYU Stern School of Business.

After starting her career as a PR assistant at a beauty company earning $42,000 per year, Selena transitioned into entrepreneurship in 2012. By 2014, she was generating over $300,000 annually through coaching, consulting, and online courses. Over the following decade, she built her business into a multi-seven-figure operation.

Verified Credentials:

✅ Generated over $13 million in revenue in her first 10 years of business through dozens of multi-six-figure and seven-figure launches

✅ Built more than 400 affiliate and referral partnerships

✅ Author of “Rich Relationships: Create a Million-Dollar Network for Your Business” (published 2025)

✅ BA from Columbia University; MBA from NYU Stern School of Business

✅ Clients and students featured in O, The Oprah Magazine, Forbes, Inc., Business Insider, CNBC, and Fast Company

✅ Featured on podcasts including Amy Porterfield's Online Marketing Made Easy, Jenna Kutcher's Goal Digger, Melissa Ambrosini Show, John Lee Dumas' Entrepreneurs on Fire, and Copy Chief

What Problems Does Farewell Bundle Solve?

“I keep getting told I need to get publicity but I have no idea how to actually pitch myself to media outlets” — Impacting Millions provides 7 modules of step-by-step pitching frameworks covering online media, podcasts, magazines, and television, complete with email templates, the Publicity Pyramid strategy for choosing the right opportunities, and a database of 700+ media contacts to start reaching out to immediately.

“I have a coaching or consulting business but I rely entirely on word-of-mouth and my income is unpredictable” — Get Known, Get Clients provides a 12-module system for building consistent client flow through referral partnerships, personal branding, speaking opportunities, list building, and direct outreach, with scripts for every stage from initial conversation to pricing discussions to client renewals.

“I know networking is important but I am an introvert and traditional networking events drain me” — Rich Relationships teaches a structured 4-phase system (Foundation, Build, Nurture, Activate) with over 20 scripts for emails, texts, and conversations, plus a dedicated bonus section on Rich Relationships for Introverts and a guide to using AI for relationship building.

“I want to grow past six figures but I do not have a system for partnerships, promotions, or scaling” — Impact Accelerator delivers the 3P Framework (Publicity, Partnerships, Promotions) that powered Selena's multi-seven-figure business, including business accelerator calls, messaging coaching, sales coaching, and 7-figure business tools.

“I have been trying to get on podcasts and in magazines but my pitches keep getting ignored” — Module 4 of Impacting Millions teaches the Podcast Ladder of Opportunity for choosing the right shows at your level, while Module 6 provides specific strategies for pitching magazine editors, using HARO, setting up desksides, and developing story ideas that editors actually want to publish.

“I have expertise but I do not know how to position myself as a credible authority in my industry” — Module 2 of Impacting Millions covers building a media-ready brand with powerful media bios, the Brand Story Blueprint, attention-grabbing headlines, media one-pagers, and about page examples, while Module 5 of Get Known, Get Clients provides the Personal Brand Map and social media self-promotion strategies.

What Makes Farewell Bundle Different

• The 3P Framework (Publicity, Partnerships, Promotions) — Rather than teaching isolated marketing tactics, Selena's system integrates three growth levers that compound each other. Landing media builds credibility, which attracts partnership opportunities, which drive promotions that generate revenue. This framework powered over $13 million in revenue across her own business.

• 700+ Media Contact Database — Unlike courses that teach theory, this bundle includes the actual Impacting Millions Media Database spreadsheet and Selena's Little Black Book, giving direct access to real contacts rather than just instructions on how to find them.

• Relationship-First Approach to Business Growth — Rich Relationships provides a structured system for building professional connections that goes beyond transactional networking. The Six Circles of Connection, 10 Types of Rich Relationships, and 12 Ways to Add Value frameworks give a repeatable process for creating partnerships that drive referrals, media opportunities, and collaborative promotions.

• Complete Business Growth Stack in One Bundle — This is not a single course on one topic. Four programs cover the full journey from finding your first clients (GKGC) to getting media exposure (Impacting Millions) to building strategic relationships (Rich Relationships) to scaling to seven figures (Impact Accelerator), all from the same strategist using an integrated methodology.

Frequently Asked Questions About Farewell Bundle

What is Farewell Bundle about?

The Farewell Bundle by Selena Soo is a retirement-edition collection of four complete programs covering client acquisition, publicity strategy, relationship building, and business scaling. It was created as Selena's final offering before retiring these programs, bundling together everything she built over a decade of teaching entrepreneurs how to gain visibility, land media features, build strategic partnerships, and grow their businesses.

Who created Farewell Bundle?

Selena Soo created the Farewell Bundle. She is a publicity and marketing strategist who has generated over $13 million in revenue in her first 10 years of business, built more than 400 affiliate and referral partnerships, and holds an MBA from NYU Stern School of Business. She is also the author of “Rich Relationships: Create a Million-Dollar Network for Your Business.”

What is included in Farewell Bundle?

The Farewell Bundle includes 129 video lessons (45 hours 17 minutes 38 seconds), 318 downloadable PDF workbooks and resources, 61 audio files, 42 subtitle files, 2 spreadsheets (including the Media Database and Little Black Book), and 31 images, totaling 16,81 GB of content organized across 4 complete programs: Get Known, Get Clients (10h 43m 11s), Impacting Millions 2021 (29h 08m 38s), Impact Accelerator, and Rich Relationships (3h 46m 27s).

Who is Farewell Bundle best suited for?

The bundle is best suited for coaches, consultants, authors, and service-based entrepreneurs who have expertise but lack visibility and a system for consistently attracting clients. It is particularly valuable for those who want to land media features but have never pitched before, introverts who want to build professional relationships without traditional networking, and business owners earning below six figures who need a complete system for growth.

What will I learn in Farewell Bundle?

You will learn how to identify and attract ideal clients using market research scripts, how to pitch yourself to online publications, podcasts, magazines, and television using proven templates, how to build and nurture professional relationships using the Six Circles of Connection and 12 Ways to Add Value frameworks, how to develop referral partnerships using the Referral Partner Generator Scripts, and how to scale your business using the 3P Framework (Publicity, Partnerships, Promotions).

What format is Farewell Bundle delivered in?

The bundle is delivered as downloadable video lessons in MP4 and TS formats, PDF workbooks, slides, transcripts, and resource guides, MP3 audio files for on-the-go listening, VTT subtitle files, and XLSX spreadsheets including the media contact database. The complete package is 16,81 GB across 583 files organized in 25 folders.

Does Farewell Bundle include any bonus materials?

Yes. The bundle includes the Impacting Millions Media Database 2021 spreadsheet, Selena's Little Black Book contact spreadsheet, the “How I Hit the USA Today Bestseller List” masterclass, the “How to Get Into Forbes” training, early bird bonus webinars (Messaging Lab, Sales Accelerator Intensive, Story Idea Workshop), expert interviews with Farnoosh Torabi, Dorie Clark, and Michael Parrish Dudell, the “Elevating Diverse Voices in the Media” panel, and the Rich Relationships bonus content on introverts and AI relationship building.

What is Selena Soo known for?

Selena Soo is known for her publicity and marketing strategy work helping experts and authors gain media visibility. She has generated over $13 million in business revenue, built 400+ affiliate partnerships, and her clients have been featured in O, The Oprah Magazine, Forbes, Inc., Business Insider, and CNBC. She is a Columbia University and NYU Stern graduate and the author of “Rich Relationships.”

How is Farewell Bundle different from other publicity or business courses?

The Farewell Bundle combines four programs into one integrated business growth system rather than teaching a single skill in isolation. It includes actual media contact databases rather than just theory, provides over 20 ready-to-use scripts for pitching, outreach, and sales conversations, and covers the full growth journey from client acquisition to media exposure to relationship building to scaling. The 3P Framework (Publicity, Partnerships, Promotions) is Selena's proprietary system that integrates three compounding growth levers into one strategy.