Brand Yourself by Stephanie Hughson

Introduction

Brand Yourself is a personal branding program created by Stephanie Anne Hughson, the 8-figure business coach known online as @itsxogingy, who has generated over $33 million in cash revenue since launching her coaching business in 2017. Across 8 live training sessions and Q&As totaling over 9 hours of video, Hughson breaks down the exact branding strategy she used to build a multi-8-figure company entirely through organic social media — turning her identity, content, messaging, and offer positioning into a brand that sells on its own.

Here's What You Get

Course Stats:

8 video lessons | 9h 03m 24s of content | 2.12 GB total

The Brand Yourself program includes the following video trainings, each delivered as a live training and Q&A session:

• Training 1 (1h 10m) — The foundational session covering how to turn who you are into a brand that dream clients cannot resist
• Training 2 (1h 10m) — Messaging strategy that makes people buy instantly
• Training 3 (1h 12m) — Offer positioning so your programs become the thing your dream client cannot live without
• Training 4 (1h 10m) — Content creation that flows naturally and attracts ready-to-pay clients
• Training 5 (1h 10m) — Building a name for yourself and becoming known for something specific
• Training 6 (1h 07m) — Standing out in your space so people choose to pay you over and over again
• Training 7 (1h 11m) — Advanced branding strategy for consistent high-cash months
• Training 8 (50m) — Final training and live Q&A wrap-up

Bonus Included:

• Micro Influence Masterclass — A bonus masterclass teaching how to turn a small audience into significant revenue without needing viral content, a large following, podcast appearances, or constant collaborations. Included as instant access with Brand Yourself registration.

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What You Will Learn in Brand Yourself

• How to take your personal identity, experiences, and leadership style and convert them into a brand that attracts paying clients without paid advertising

• Hughson's exact messaging framework that triggers immediate buying decisions — the same approach she used to scale from $14.99 fitness programs to multi-thousand-dollar coaching offers

• How to position your offers so dream clients see them as something they cannot live without, allowing you to sell at premium prices with zero resistance

• The content creation method Hughson uses to produce content that “flows out of you” naturally, rather than following templated strategies that feel forced

• How to build micro-influence with a small audience — generating high-cash months without needing thousands of followers, viral posts, or heavy collaboration

• The organic social media attraction model that powered Hughson's entire 8-figure business without a single dollar spent on ads, sponsored posts, or paid traffic

• How to become known for something specific in your niche so you are the obvious choice for clients looking for mentorship

• How to structure your brand so that every offer you launch at any price point sells out, and your spaces fill up consistently

• The “brand equals relationship” philosophy Hughson teaches — turning your audience into buyers through genuine connection rather than hard sales tactics

• How to brand your mentorship so people enter your programs with zero hesitation, knowing you are the exact mentor they need

Who Should Take Brand Yourself?

• The Talented Coach Who Feels Underpaid — You deliver real transformations for clients and know your coaching is exceptional, but your content, messaging, and positioning do not reflect how good you actually are. Brand Yourself teaches you how to close that gap so your income matches your skill level.

• The Coach Stuck at Low Ticket Prices — You have been selling offers at low price points and cannot figure out how to justify premium pricing. Hughson started at $14.99 and scaled to multi-thousand-dollar offers by changing how she branded and positioned her work — this program teaches that exact shift.

• The Entrepreneur Frustrated by Paid Ads — You have been spending money on Facebook or Instagram ads trying to grow, but Hughson's entire 8-figure business was built with zero ad spend. This program shows you the organic branding strategy that replaces paid traffic.

• The Small-Audience Coach Who Thinks They Need More Followers — You believe you need thousands of followers, viral content, or podcast features before you can make real money. The included Micro Influence Masterclass directly addresses this by teaching how to monetize a small audience at a high level.

• The Online Mentor Who Struggles With Content Creation — You know you need to post consistently but every piece of content feels forced and templated. Brand Yourself teaches a content creation approach that makes content flow naturally from your personal brand identity.

• The Business Owner Ready to Become a Recognized Name — You want to be known for something specific in your industry and have clients come to you by reputation, not through cold outreach or constant launching.

Complete Curriculum Breakdown

Brand Yourself is structured as 8 sequential live training sessions with integrated Q&A components. There are no separate folders or modules — each training builds on the previous one across over 9 hours of video content.

Training 1: Brand Yourself Foundation

The opening session establishes the core framework of turning who you are into a brand that dream clients cannot resist. Hughson breaks down how she transformed her own identity into a multi-8-figure brand and sets the groundwork for the branding methodology covered throughout the program.

• Training 1 (1h 10m, 564.99 MB)

Training 2: Messaging That Converts

This session focuses on creating a message that makes people buy instantly — the specific language patterns, positioning angles, and communication strategies that turn casual followers into paying clients.

• Training 2 (1h 10m, 208.38 MB)

Training 3: Offer Positioning

Covers how to position your offers as the exact thing your dream client cannot live without. Hughson teaches how to structure and present your programs so they sell at premium prices with minimal objection.

• Training 3 (1h 12m, 238.84 MB)

Training 4: Content That Attracts Ready-to-Pay Clients

This training addresses content creation that flows naturally and consistently attracts dream clients who are ready to pay now, rather than content that just generates engagement without conversions.

• Training 4 (1h 10m, 288.98 MB)

Training 5: Becoming Known

Focuses on building a name for yourself and becoming known for something specific in your niche. Hughson teaches the strategy behind standing out so that people associate your name with a particular transformation.

• Training 5 (1h 10m, 258.10 MB)

Training 6: Standing Out and Repeat Revenue

This session covers how to differentiate yourself in a way that makes everyone want to pay you over and over again — creating a brand that generates repeat buyers and long-term client relationships.

• Training 6 (1h 07m, 207.04 MB)

Training 7: Advanced Brand Strategy

The seventh training dives deeper into advanced branding strategy for sustaining high-cash months consistently through the strength of your personal brand.

• Training 7 (1h 11m, 248.83 MB)

Training 8: Final Training and Q&A

The closing session wraps up the Brand Yourself methodology with final teachings and an extended live Q&A where Hughson addresses specific participant questions.

• Training 8 (50m, 136.63 MB)

Bonus Materials Included

• Micro Influence Masterclass — A standalone masterclass focused on turning a small audience into significant revenue. Teaches how to normalize high-cash months without needing a larger audience, viral content, podcast appearances, or constant collaborations. Delivered as instant access alongside the Brand Yourself trainings.

About Stephanie Anne Hughson

Stephanie Anne Hughson, widely known online as @itsxogingy, started her entrepreneurial journey in August 2017 as a fitness coach selling personalized fitness programs at $14.99 each. Within a year and a half, she scaled to multi-six figures, eventually raising her fitness coaching offers to $1,000 for three-month programs. She then transitioned into business coaching, where she hit $1 million in annual revenue, then $5 million, and became an 8-figure earner in 2023 — all built through 100% organic social media with zero paid advertising.

Her company, Stephanie Anne Hughson Inc., has generated over $33 million in cash revenue since 2018. She is known for combining practical business strategy with mindset and personal power teachings, and her work is deeply rooted in energetics, confidence, and self-belief.

Verified Credentials:

• Founder and CEO of Stephanie Anne Hughson Inc., an 8-figure coaching company

• Generated $33 million+ in cash revenue since 2018, built entirely through organic social media

• Host of The Stephanie Anne Hughson Show podcast, available on Apple Podcasts, Spotify, and other major platforms

• Featured as a guest on The Hell Yes Entrepreneur Podcast (Episode #143) with Becca Pike, discussing her journey as an 8-figure coach

• Runs multiple coaching programs including group programs, a year-long membership called The Collective, targeted masterminds, and high-level private mentorship

• Approximately 37,000+ Instagram followers on her main account (@itsxogingy), grown entirely without ads or sponsored posts

What Problems Does Brand Yourself Solve?

“I am an incredible coach but my content does not reflect how good I actually am, and I am constantly underpaid because of it” — Training 1 through 3 of Brand Yourself specifically address the disconnect between coaching skill and brand perception. Hughson teaches how to make your content, messaging, and positioning powerfully represent the level of transformation you deliver, so your income matches your expertise.

“I keep posting content but nobody is buying — I get likes and comments but no sales” — The content and messaging trainings in Brand Yourself focus specifically on creating content that attracts clients who are ready to pay now, not just engage. Hughson's framework shifts content from engagement-generating to revenue-generating.

“I feel like I need a bigger audience before I can make real money as a coach” — The included Micro Influence Masterclass directly dismantles this belief, teaching how to generate high-cash months from a small audience without needing viral content, thousands of followers, or constant collaboration.

“I have tried raising my prices but people will not pay premium rates for my coaching” — Training 3 on offer positioning teaches how to present your offers as something your dream client cannot live without. Hughson scaled from $14.99 offers to multi-thousand-dollar programs by changing how she positioned and branded her work, not by changing the quality of her coaching.

“I spend thousands on Facebook and Instagram ads but the ROI is negative” — Hughson built an entire 8-figure business without spending a single dollar on paid advertising. Brand Yourself teaches the organic branding approach that replaces paid traffic with attraction-based client acquisition through personal brand positioning.

“I do not know what I am known for and I blend in with every other coach in my niche” — Training 5 specifically covers how to build a name for yourself and become known for something specific, so clients seek you out by reputation rather than you chasing them through cold outreach.

What Makes Brand Yourself Different

• 100% Organic Branding Model — Unlike courses that rely on funnel building, paid ads, or complex automation, Brand Yourself is built on the strategy that generated Hughson $33 million+ in revenue without a single dollar of ad spend. The entire methodology centers on organic social media attraction and personal brand positioning.

• Identity-First Approach — Rather than teaching generic marketing templates or scripts, Brand Yourself starts from who you are and turns your personal identity, leadership style, and unique perspective into the core of your brand. The premise is that when your brand authentically represents your mentorship quality, pricing resistance disappears.

• Live Training Format With Q&A Integration — Each of the 8 sessions was delivered as a live training with integrated Q&A, meaning the content addresses real participant questions and situations rather than following a pre-scripted curriculum. This results in over 9 hours of practical, applied instruction.

• Small Audience Monetization — The inclusion of the Micro Influence Masterclass as a bonus directly contradicts the common advice that coaches need a large following to make significant money. Hughson's approach specifically targets coaches who want high revenue from a smaller, engaged audience.

Frequently Asked Questions About Brand Yourself

What is Brand Yourself about?

Brand Yourself by Stephanie Hughson is a personal branding program for coaches and online entrepreneurs who want to turn their identity into a brand that attracts premium-paying clients. Across 8 video trainings totaling over 9 hours, Hughson teaches the exact branding, messaging, content creation, and offer positioning strategies she used to build a multi-8-figure coaching business entirely through organic social media.

Who created Brand Yourself?

Brand Yourself was created by Stephanie Anne Hughson, known online as @itsxogingy. Hughson is an 8-figure business coach who has generated over $33 million in cash revenue since 2018. She started as a fitness coach in 2017 and built her entire multi-million-dollar coaching empire through organic social media without any paid advertising.

What is included in Brand Yourself?

Brand Yourself includes 8 video training sessions (9 hours 3 minutes 24 seconds of content) totaling 2.12 GB. The program also includes the Micro Influence Masterclass as a bonus, which teaches how to turn a small audience into significant revenue. All trainings are delivered as lifetime access upon registration. The original registration price is $2,222.

Who is Brand Yourself best suited for?

Brand Yourself is specifically designed for coaches, mentors, and online service providers who deliver real results for their clients but whose brand, content, and messaging do not reflect their actual skill level — resulting in being underpaid. It is also suited for coaches who want to generate high revenue from a small audience using organic strategies, without relying on paid advertising or large follower counts.

What will I learn in Brand Yourself?

You will learn how to turn your personal identity into a brand that attracts dream clients, create messaging that triggers immediate buying decisions, position your offers at premium price points with minimal resistance, produce content that naturally attracts ready-to-pay clients, and build a recognizable name in your niche. The bonus Micro Influence Masterclass also teaches how to monetize a small audience effectively.

What format is Brand Yourself delivered in?

Brand Yourself is delivered as 8 downloadable MP4 video files. There are no PDFs, workbooks, or audio files — the entire program consists of video trainings. The complete package is 2.12 GB.

Does Brand Yourself include any bonus materials?

Yes. Brand Yourself includes the Micro Influence Masterclass as a bonus with instant access upon registration. This masterclass teaches how to generate high-cash months from a small audience without needing viral content, a larger following, or constant collaboration and podcast appearances.

What is Stephanie Hughson known for?

Stephanie Anne Hughson (@itsxogingy) is known for building a multi-8-figure coaching company generating over $33 million in cash since 2018, entirely through organic social media with zero paid advertising. She hosts The Stephanie Anne Hughson Show podcast and has been featured on The Hell Yes Entrepreneur Podcast. She started as a fitness coach in 2017 selling $14.99 programs and scaled to 8 figures through personal branding and offer positioning.

How is Brand Yourself different from other personal branding courses?

Brand Yourself is built entirely on a 100% organic branding model — no paid ads, funnels, or automation. While most branding courses teach templates and scripts, Hughson's approach starts from personal identity and teaches how to turn who you are into a brand that sells. The program is based on the actual strategy behind a verified $33 million+ business, and the inclusion of the Micro Influence Masterclass specifically addresses small-audience monetization, which most branding courses ignore.