Viral Video Workflow by Sarah Snow

Introduction

Viral Video Workflow is a comprehensive video production course created by Sarah Snow, executive producer for Jay Shetty and Lewis Howes' social media platforms and founder of Snow Media Productions. This hands-on program teaches the complete workflow Sarah used to grow her following from 40,000 to over 1 million and generate over 1 billion video views. The course includes 20 deep-dive video lessons spanning 5 modules, covering everything from viral scripting and storyboarding to filming, editing, and optimization.

Here's What You Get

📊 Course Stats (verified from content report):

20 video lessons | 12 downloadable PDFs | 3h 31m 09s of content | 1,20 GB total

✅ Module 1: Pre-Production Mastery — Learn Sarah's viral scripting framework and storyboarding system that creates scroll-stopping hooks and pattern disrupts

✅ Module 2: Filming Techniques — Professional lighting setups, filming strategies for viral videos, and bonus hook examples (pattern disrupt and authentic visual hooks)

✅ Module 3: Post-Production Workflow — Complete editing process including file management, voice-over recording, sound design, timeline editing, color correction, captions, and exporting

✅ Module 4: Optimization & Publishing — Thumbnail design in Photoshop, caption writing strategies, and platform-specific upload techniques for Instagram

✅ Module 5: Real Results Analysis — Case studies tracking actual video performance with results at 2 weeks and 2 months post-launch

✅ Bonus Resources — Sony Conversion LUTs for color grading, reference links, and 12 PDF guides documenting Sarah's complete workflow

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What You Will Learn in Viral Video Workflow

✅ Sarah Snow's exact viral scripting framework that creates videos with millions of views and converts casual viewers into loyal followers

✅ How to storyboard viral videos before filming to maximize retention and eliminate wasted footage during the editing process

✅ Professional lighting setups for viral content using affordable equipment, with visual examples showing before-and-after transformations

✅ Pattern disrupt hooks and authentic visual hooks — two specific techniques Sarah uses to stop the scroll in the first 3 seconds

✅ File management systems that organize raw footage for efficient editing workflows, reducing post-production time by hours

✅ Voice-over recording techniques specifically designed for viral videos, including pacing, tone, and emotional delivery strategies

✅ Sound design principles that layer music, sound effects, and voice to create emotional resonance and increase watch time

✅ Color design and correction workflows using professional LUTs (Sony Conversion LUTs included) to create consistent visual branding

✅ Caption strategies that boost retention and accessibility, with platform-specific formatting for maximum engagement

✅ Thumbnail design in Photoshop using psychological triggers that increase click-through rates on Instagram and other platforms

✅ Platform-specific optimization for Instagram uploads, including caption structure, hashtag strategy, and posting timing

✅ How to analyze video performance metrics at 2 weeks and 2 months to identify what works and scale winning content

Who Should Take Viral Video Workflow?

• Aspiring Content Creators Stuck at Low Follower Counts — You've been posting consistently but can't break past 10K-50K followers. This course reveals the exact workflow Sarah used to scale from 40K to 1 million, focusing on the scripting patterns, editing techniques, and optimization strategies that force algorithmic distribution rather than hoping for viral luck.

• Coaches and Educators Struggling with Video Engagement — Your content is valuable but your videos get skipped after 3 seconds. Sarah's pattern disrupt hooks and authentic visual hook examples teach you how to stop the scroll immediately, while her sound design and color correction methods keep viewers watching until the call-to-action.

• Videographers Transitioning to Social Media — You have technical filming and editing skills but your social videos underperform compared to simpler content from creators with worse production quality. This course bridges that gap, showing how to adapt cinematic techniques for viral platforms without sacrificing professionalism.

• Social Media Managers Responsible for Video Performance — You're managing accounts for brands or clients but lack a repeatable system for creating viral videos. Sarah's complete workflow — from storyboarding through analytics — gives you a documented process you can follow for every video and train teams to execute consistently.

• Course Creators and Digital Product Sellers Needing Video Funnels — You rely on paid ads because your organic reach is inconsistent. By implementing Sarah's viral scripting framework and optimization strategies, you can build top-of-funnel awareness through organic video discovery, reducing customer acquisition costs while building long-term audience assets.

• Established Creators Wanting to Scale Production Quality — You have an audience but your videos look amateur compared to professional creators. Sarah's lighting setups, color grading LUTs, and editing workflow let you elevate production value without hiring a video team, maintaining creative control while improving output quality.

Complete Curriculum Breakdown

Module 1: Pre-Production — Scripting & Storyboarding

This opening module lays the foundation for viral success before you ever pick up a camera. Sarah breaks down her viral scripting methodology that analyzes hook patterns, emotional pacing, and retention triggers. The storyboarding lesson teaches you to plan every shot, transition, and caption placement in advance, eliminating the “fix it in post” problem that wastes hours during editing.

• Lesson 1.1: Intros Are a Thing You're Supposed To Have (1m 53s)
• Lesson 1.2: Getting Started With Viral Scripting (20m 33s)
• Lesson 1.3: Viral Video Storyboarding (7m 50s)

Module 2: Production — Lighting & Filming Techniques

Sarah demystifies professional lighting and filming for viral content, showing exactly how to set up affordable lighting that creates cinematic visuals without complex gear. The bonus lessons provide real hook examples you can model, including a pattern disrupt hook (a technique that interrupts the viewer's scroll pattern) and an authentic visual hook (building trust through genuine presentation).

• Lesson 2.1: Lighting For Viral Videos (5m 39s)
• Lesson 2.2: Lighting Set Up with Visual Examples (1m 42s)
• Lesson 2.3: Filming A Viral Video (14m 06s)
• Lesson 2.4: Bonus — Pattern Disrupt Hook Example (1m 11s)
• Lesson 2.5: Bonus — Authentic Visual Hook Example (1m 49s)

Module 3: Post-Production — The Complete Editing Workflow

This is the most comprehensive module, walking through Sarah's exact editing workflow that she used to create videos with over 1 billion views. You'll learn file management systems that save hours, voice-over recording for emotional impact, sound design layering, main timeline editing for retention, color correction using professional LUTs, caption creation for accessibility and engagement, and proper exporting for platform requirements.

• Lesson 3.1: File Management + Basic Cut (18m 56s)
• Lesson 3.2: Recording Voice Overs For Viral Videos (15m 08s)
• Lesson 3.3: Sound Design For Viral Videos (14m 47s)
• Lesson 3.4: Main Timeline Edit (27m 09s)
• Lesson 3.5: Color Design and Correction (21m 14s)
• Lesson 3.6: Captions (29m 51s)
• Lesson 3.7: Exporting Your Video (4m 02s)

Module 4: Optimization — Thumbnails & Publishing

Once your video is edited, this module covers the final steps that determine whether it goes viral. Sarah teaches her thumbnail design process in Photoshop, using color psychology and composition rules that increase click-through rates. The Instagram-specific upload lesson covers caption structure, hashtag placement, alt text optimization, and posting strategies that signal quality to the algorithm.

• Lesson 4.1: Thumbnail Design (Photoshop) (7m 08s)
• Lesson 4.2: Video Captions (3m 31s)
• Lesson 4.3: Uploading Your Video To Instagram (4m 53s)

Module 5: Results & Analysis

Sarah takes a published video and walks through the actual performance data at 2 weeks and 2 months, showing you how to read analytics, identify what's working, and make data-driven decisions about future content. This real-world case study connects the entire workflow to measurable outcomes, proving the system works and teaching you how to replicate success.

• Lesson 5.1: Results! 🎉 (2 weeks later) (6m 59s)
• Lesson 5.2: Results Two Months Later (2m 47s)

Bonus Materials Included

✅ Sony Conversion LUTs Package — Professional color grading LUTs (Look-Up Tables) used in Sarah's workflow, delivered as a ZIP file for immediate use in editing software like Premiere Pro, Final Cut Pro, and DaVinci Resolve

✅ 12 PDF Workflow Guides — Downloadable reference documents captured from Sarah's website, providing written summaries and checklists for each stage of the viral video creation process

✅ Reference Links Document — Curated list of tools, resources, and platforms Sarah references throughout the course

About Sarah Snow

Sarah Snow is a viral video strategist and executive producer who has generated over 1 billion views across social media platforms. Her journey into viral content creation began as Director of Audience Development at Wisdo in 2016, where she was named one of Fast Company's Top 100 Most Creative People In Business. During her time at Wisdo, she created over 200 million views on inspirational Facebook videos, establishing early expertise in platform algorithms and emotional storytelling.

Verified Credentials:

✅ Executive producer for Jay Shetty, Lewis Howes, and Dr. Shefali's social media video platforms, growing their combined monthly viewership from 40 million to over 300 million views

✅ Founder of Snow Media Productions, a content strategy and viral video agency based in Nashville, Tennessee

✅ Named one of Fast Company's Top 100 Most Creative People In Business (2016) during her role as Director of Audience Development at Wisdo

✅ 493,000+ followers on Instagram (@iamsarahsnow) where she shares content creation strategy, self-growth insights, and creator coaching

✅ Over 500 million organic video views generated across her personal content portfolio

✅ Former community manager at video-messaging app Glide, where she pioneered video content strategies for the deaf community using sign language communication

✅ Creator of the Viral You Bootcamp and Social Video Bootcamp, immersive programs featuring live workshops, Q&A sessions, and coaching calls

Sarah's signature approach combines technical video production expertise with emotional storytelling and strategic platform optimization. Her teaching philosophy centers on creating a repeatable workflow rather than chasing viral trends, giving creators a systematic process they can apply to every video.

What Problems Does Viral Video Workflow Solve?

“I post videos consistently but they only get 500-2,000 views while other creators with worse content go viral” — Sarah's viral scripting framework in Module 1 teaches you how to reverse-engineer high-performing videos by identifying hook patterns, emotional pacing structures, and retention triggers. Instead of guessing what will work, you'll learn to script videos using the same templates that generated Sarah's 1 billion views.

“My videos look amateur compared to professional creators, but I can't afford a video team or expensive equipment” — Module 2's lighting lessons provide affordable setups using basic equipment that create cinematic visuals, while Module 3's color correction workflow includes professional Sony LUTs that instantly elevate your footage quality to match high-budget productions.

“I spend 8-10 hours editing a single video and still don't know if it will perform well” — Sarah's complete post-production workflow in Module 3 streamlines editing through file management systems, pre-planned storyboards, and a structured timeline editing process. By planning videos in the scripting and storyboarding stage, you eliminate wasted editing time and reduce production from 8-10 hours to 3-4 hours per video.

“I don't know how to write hooks that stop the scroll — my videos get skipped in the first 3 seconds” — Module 2 includes two bonus lessons showing real hook examples: a pattern disrupt hook that interrupts the viewer's scroll pattern with unexpected visuals, and an authentic visual hook that builds immediate trust through genuine presentation. These aren't theories — they're filmed examples you can watch, analyze, and adapt.

“My video editing is technically fine but lacks the emotional impact that keeps people watching” — Module 3's sound design and voice-over lessons teach you how to layer music, sound effects, and vocal delivery to create emotional resonance. Sarah shows how sound design impacts retention metrics by making viewers feel something rather than just watch something.

“I create good content but don't know how to optimize for Instagram's algorithm” — Module 4 covers platform-specific optimization including thumbnail psychology, caption structure, hashtag placement, alt text for accessibility, and posting timing. Sarah's Instagram upload lesson walks through every field in the publishing interface, explaining what signals quality to the algorithm and increases distribution.

What Makes Viral Video Workflow Different

• Executive Producer's Workflow, Not Influencer Tips — This isn't a “10 Tips to Go Viral” course from a creator who got lucky. Sarah serves as executive producer for Jay Shetty and Lewis Howes' platforms, managing video production at scale. The workflow she teaches is the same system she uses to consistently produce high-performing content for audiences of millions, not experimental advice.

• Complete Production Pipeline from Script to Analytics — Most video courses teach either scripting OR editing OR optimization. Sarah's program covers the entire workflow: viral scripting framework, storyboarding system, lighting setups, filming techniques, file management, voice-over recording, sound design, timeline editing, color correction, captions, exporting, thumbnail design, platform upload, and results analysis. It's a turnkey production system.

• Real Performance Data and Case Studies — Module 5 tracks actual video performance at 2 weeks and 2 months post-launch, showing real analytics dashboards, view counts, engagement rates, and follower growth. Sarah explains what metrics to watch, how to identify winning patterns, and when to double down on content themes.

• Professional Color Grading Tools Included — The course includes Sarah's Sony Conversion LUTs used in her workflow, eliminating the need to purchase or create your own color grading presets. These LUTs instantly create consistent visual branding across all your videos, matching the professional look of top-tier content creators.

Frequently Asked Questions About Viral Video Workflow

What is Viral Video Workflow about?

Viral Video Workflow is a hands-on video production course teaching Sarah Snow's complete system for creating viral social media content. The program covers her exact workflow from scripting and storyboarding through filming, editing, optimization, and analytics, focusing on the systematic approach she used to grow from 40,000 to over 1 million followers and generate 1 billion video views for clients including Jay Shetty and Lewis Howes.

Who created Viral Video Workflow?

Sarah Snow created this course. She is the executive producer for Jay Shetty, Lewis Howes, and Dr. Shefali's social media video platforms, where she grew their combined monthly viewership from 40 million to over 300 million views. She was named one of Fast Company's Top 100 Most Creative People In Business in 2016 and is the founder of Snow Media Productions. She has over 493,000 Instagram followers and has generated more than 500 million organic video views.

What is included in Viral Video Workflow?

The program includes 20 video lessons totaling 3 hours 31 minutes and 9 seconds, 12 downloadable PDF guides, 1 Sony Conversion LUTs package (ZIP file with professional color grading presets), and 1 reference links document. The complete package is 1,20 GB organized across 5 modules covering pre-production (scripting and storyboarding), production (lighting and filming), post-production (complete editing workflow), optimization (thumbnails and publishing), and results analysis (real performance tracking).

Who is Viral Video Workflow best suited for?

This course is ideal for aspiring content creators stuck at low follower counts who need a proven system to scale, coaches and educators whose valuable content gets skipped after 3 seconds, videographers with technical skills who struggle to adapt their expertise for social platforms, social media managers responsible for consistent video performance without a repeatable process, course creators relying on paid ads who want organic video funnels, and established creators wanting to elevate production quality without hiring a team.

What will I learn in Viral Video Workflow?

You'll learn Sarah's viral scripting framework that analyzes hook patterns and retention triggers, storyboarding systems that eliminate wasted editing time, professional lighting setups using affordable equipment, pattern disrupt and authentic visual hook techniques, file management for efficient workflows, voice-over recording for emotional impact, sound design layering to increase watch time, color correction using professional LUTs, caption strategies for retention and accessibility, thumbnail design with psychological triggers, Instagram-specific optimization for algorithmic distribution, and analytics interpretation for data-driven content decisions.

What format is Viral Video Workflow delivered in?

The course is delivered as 20 downloadable video lessons in .ts format totaling 3 hours 31 minutes 9 seconds, 12 PDF guides and reference documents, 1 ZIP archive containing Sony Conversion LUTs for color grading, 1 JPEG image file, and 1 TXT document with reference links. The complete package is 1,20 GB and can be accessed immediately after purchase.

Does Viral Video Workflow include any bonus materials?

Yes. The course includes 2 bonus lessons in Module 2 showing real hook examples (Pattern Disrupt Hook Example and Authentic Visual Hook Example), a complete Sony Conversion LUTs package for professional color grading, 12 PDF workflow guides for quick reference, and a curated reference links document with tools and resources Sarah uses in her workflow.

What is Sarah Snow known for?

Sarah Snow is known for serving as executive producer for Jay Shetty, Lewis Howes, and Dr. Shefali's social media video platforms, generating over 1 billion total views across her career. She was named one of Fast Company's Top 100 Most Creative People In Business in 2016 while serving as Director of Audience Development at Wisdo. She has 493,000+ Instagram followers and has created over 500 million organic video views. She founded Snow Media Productions, a content strategy and viral video agency.

How is Viral Video Workflow different from other video creation courses?

Unlike courses teaching isolated tips or theories, Viral Video Workflow provides Sarah's complete production pipeline used as executive producer for multi-million view platforms. It covers the entire workflow from scripting to analytics with real performance case studies tracking actual results at 2 weeks and 2 months. The course includes professional tools (Sony Conversion LUTs) and focuses on systematic, repeatable processes rather than viral trends or luck-based strategies. Sarah teaches from the perspective of someone managing video production at scale, not experimental advice from a single creator's experience.