Unconventional by Melanie Ann Layer

Introduction

Unconventional is a 9-day live MasterCourse created by Melanie Ann Layer, founder of Alpha Femme and architect of a $100-million coaching empire built organically since 2017. This intensive program reveals the unconventional thoughts, energetic projections, strategies, decisions, and evolutionary approaches Melanie used to create and scale Alpha Femme into one of the most recognized female-led movements in the coaching industry. The course includes 8 comprehensive modules with bonus content designed to help entrepreneurs build brands through what Melanie calls “Business Artistry”—an approach that prioritizes authentic expression over formulaic strategies.

Here's What You Get

Course Stats:

13 video lessons | 8 downloadable PDFs | 16h 27m 57s of content | 5.84 GB total

✅ 8 Core Training Modules (Days 1-8): Deep-dive video lessons covering Melanie's unconventional approach to building a multi-million dollar brand through energetic strategy, authentic leadership, and feminine power

✅ 8 Comprehensive Workbooks (Modules 1-8): PDF workbooks in English corresponding to each module for implementing the strategies and completing exercises

✅ Bonus Q&A Session: Extended question-and-answer call addressing participant questions and providing additional clarity on course concepts

✅ Bonus Call: Additional training session expanding on core course material

✅ Shop With Me Experience: Behind-the-scenes video showing Melanie's real-world approach to brand building and business decisions

✅ Group Opening Call: Live recording of the course kickoff with community context and program overview

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What You Will Learn in Unconventional

✅ The “Business Artistry” framework Melanie developed to build Alpha Femme into a $100M empire without conventional marketing tactics

✅ Energetic projections and strategic decisions that differentiate feminine-led brands in the coaching marketplace

✅ How to receive rather than chase business opportunities through resonance instead of force

✅ Unconventional thought patterns and beliefs that enable authentic brand building and scaling

✅ Melanie's evolutionary approach to creating legacy brands anchored in maturity, self-mastery, and integrity

✅ Behind-the-scenes strategies for growing a multi-million dollar coaching business organically through social media

✅ How to lead through feminine power while building a globally recognized movement

✅ Real-world implementation of unconventional business strategies through the Shop With Me experience

✅ Direct application exercises through 8 comprehensive module workbooks

✅ Community-building approaches demonstrated in the group opening call

Who Is This Course For?

This MasterCourse is designed for:

Female Entrepreneurs & Coaches who feel constrained by traditional business formulas and want to build brands that reflect their authentic expression

Established Coaches seeking to scale their impact beyond six figures while maintaining integrity and avoiding burnout from conventional hustle tactics

Brand Builders who resonate with the concept of “Business Artistry” and want to create movements rather than just businesses

Women Leaders ready to embrace feminine power in business and create legacies anchored in self-mastery and resonance

Online Business Owners who have achieved some success but feel called to a more unconventional, energetically-aligned approach to exponential growth

Aspiring Mentors who want to study how one of the most recognized female-led coaching empires was built from the ground up

Course Curriculum

Day 1: UNCONVENTIONAL Mastercourse – Foundation

Duration: 60m 38s

Kickoff module establishing the unconventional framework and foundational principles for building an authentic, high-performing brand.

Day 2: Core Strategy Development

Duration: 65m 08s

Deep dive into the strategic decisions and energetic projections that differentiate your brand in the marketplace.

Day 3: Evolutionary Business Thinking

Duration: 68m 58s

Exploring the uncommon thoughts and beliefs required to create and scale a multi-million dollar brand organically.

Day 4: Feminine Leadership & Resonance

Duration: 96m 45s

Learning to lead through resonance instead of force and receive opportunities rather than chase them.

Day 5: Building Your Legacy Brand

Duration: 76m 12s

Creating brands anchored in maturity, self-mastery, and integrity that stand the test of time.

Day 6: Authentic Expression in Business

Duration: 62m 24s

Mastering “Business Artistry” and authentic expression over formulaic marketing strategies.

Day 7: Scaling with Feminine Power

Duration: 94m 33s

Advanced strategies for exponential growth while maintaining alignment and avoiding conventional hustle.

Day 8: Integration & Implementation

Duration: 81m 36s

Bringing together all unconventional strategies for immediate implementation in your business.

Bonus: Q&A Session

Duration: 142m 45s

Extended question-and-answer session addressing participant questions with detailed responses and additional insights.

Bonus: Unconventional Bonus Call

Duration: 44m 20s

Supplemental training expanding on core course material with real-world applications.

Bonus: Shop With Me Experience

Duration: 80m 22s

Behind-the-scenes video showing Melanie's actual approach to business decisions and brand building in action.

Community Experience: Group Opening Call

Duration: 58m 52s

Live recording of the course kickoff establishing community context and program expectations.

8 Comprehensive Module Workbooks

8 PDFs (191.12 MB total)

Complete workbook set for Modules 1-8 in English, providing exercises and implementation tools for each day's training.

About the Instructor: Melanie Ann Layer

Melanie Ann Layer is the founder and visionary behind Alpha Femme, a global coaching and mentoring company that has become one of the most recognized female-led movements in the industry. Since launching in the online space in 2017, Melanie has built a $100-million empire organically through what she calls “Business Artistry”—an unconventional approach to marketing and sales that prioritizes authentic expression over formulaic strategies.

As the founder of MLI Coaching and Alpha Femme, Melanie is recognized as a high-performance lifestyle coach and luxury brand business coach for women who want to build legacies of their own. She has been featured in Goss Magazine as a COVERGIRL, where her journey to building a multi-million dollar empire was profiled. Raised in a family that valued persistence and hard work, Melanie developed the strength and determination that have become hallmarks of her career and teaching approach.

Through Alpha Femme, Melanie teaches women around the globe to receive rather than chase, to lead through resonance instead of force, and to create businesses anchored in maturity, self-mastery, and integrity. Her unique vision has brought an essence of feminine power to the marketplace and challenged conventional business wisdom. She is known for her expertise in coaching high-performance entrepreneurs and luxury brands, with a philosophy that emphasizes energetic strategy, authenticity, and feminine leadership.

Melanie's work has been featured on podcasts including “Hungry for Happiness” and in publications focused on female entrepreneurship and wealth creation. Her other programs include The Coach Program, The Impact Academy, Currency, Identity Work, and She Who Leads Herself.

What Makes Unconventional Different

Real $100M Business Case Study: Unlike theoretical courses, Unconventional shares the actual strategies Melanie used to build Alpha Femme from launch to a nine-figure empire in under a decade.

Energetic Business Strategy: This course doesn't teach conventional marketing funnels—it focuses on energetic projections, resonance, and receiving opportunities rather than chasing them.

Business Artistry Framework: Melanie's proprietary approach prioritizes authentic expression over formulaic strategies, creating a sustainable path to building legacy brands.

Feminine Leadership Model: Rather than teaching masculine hustle tactics, the program emphasizes feminine power, self-mastery, and leading through resonance instead of force.

Organic Growth Focus: All strategies shared are based on Melanie's organic social media growth without paid advertising dependencies or conventional launch formulas.

Implementation-Focused: With 8 comprehensive workbooks, a Shop With Me experience, and over 16 hours of training, the course emphasizes real-world application over theory.

Extended Q&A Support: The 142-minute bonus Q&A session provides deep clarity on implementing unconventional strategies in diverse business contexts.

Legacy Building Emphasis: Unlike courses focused on quick wins, Unconventional teaches how to create brands “anchored in maturity, self-mastery, and integrity” that endure.

Frequently Asked Questions

Q: What format is this course delivered in?

A: The course includes 13 video lessons totaling 16 hours 27 minutes and 57 seconds, plus 8 downloadable PDF workbooks (one for each module). Total download size is 5.84 GB.

Q: How long will it take to complete this course?

A: The course was originally delivered as a 9-day live MasterCourse. With over 16 hours of video content, you can move at your own pace. Many students revisit the material multiple times as they implement the strategies.

Q: Do I need prior business experience to benefit from this course?

A: While the course is designed for entrepreneurs and coaches, Melanie's unconventional strategies apply whether you're just starting or already established. The workbooks help you apply concepts at your current level.

Q: Is this course only for women?

A: While Melanie's Alpha Femme brand focuses on female entrepreneurship and the course teaches feminine leadership principles, the unconventional business strategies can be valuable for anyone interested in authentic, energetically-aligned brand building.

Q: What makes this “unconventional” compared to other business courses?

A: Rather than teaching conventional marketing funnels, ads, or hustle tactics, Melanie focuses on energetic strategy, receiving versus chasing, resonance over force, and Business Artistry over formulas—the actual approach she used to build a $100M empire organically.

Q: Will I get access to Melanie directly or a community?

A: This is the recorded version of the original live MasterCourse, including the Group Opening Call and extended Q&A session. You'll get all the training and insights from the live program.

Q: What kind of results can I expect?

A: Results depend on your implementation. The course shares the strategies Melanie used to build Alpha Femme from launch to $100M, but your outcomes will depend on how you apply the unconventional approaches to your specific business.

Q: How is this different from Melanie's other programs?

A: Unconventional is a focused 9-day MasterCourse revealing Melanie's uncommon thoughts, energetic projections, and evolutionary approaches. Her other programs like The Coach Program, Identity Work, and Currency dive deeper into specific aspects of her methodology.

Q: What's included in the “Shop With Me” bonus?

A: This 80-minute bonus video takes you behind the scenes of Melanie's actual business decisions and brand-building approach in real-world situations, showing how she applies unconventional strategies in practice.

Q: Can I get a refund if the course isn't right for me?

A: Yes, BuyCheapCoursesNow offers a 30-day money-back guarantee. If you're not satisfied with the course, you can request a complete refund within 30 days of purchase, no questions asked.

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