Unapologetic Sales by Becky Keen

Introduction

Unapologetic Sales is an 8-week intensive program designed for coaches who want to attract premium clients and make more sales by showing up online with bold, unapologetic energy. Created by Becky Keen, a Master Certified Life and Business Coach who has served over 1,000 clients, this program delivers actionable strategies for selling authentically without shrinking, second-guessing, or worrying about being too much. The course includes 7 core training sessions plus a bonus workshop, all supported by detailed workbooks and implementation tools.

Here's What You Get

📊 Course Stats:

8 video lessons | 15 downloadable PDFs | 7 docs | 9h 51m 35s of content | 6.81 GB total

✅ 7 Core Training Sessions: Comprehensive video modules covering premium buyer psychology, desire-led messaging, unapologetic positioning, premium offer design, and the complete sales method (9h 51m 35s total)

✅ Session Slide Decks: 15 detailed PDF slide presentations from each training session for reference and note-taking

✅ Implementation Workbooks: 7 downloadable documents including the Brand Framework Template, AI Prompts for Premium Client Messaging, Desire-Led Marketing Cheatsheet, and The Unapologetic Sales Method guide

✅ Premium Messaging Tools: Premium Messaging Audit Checklist and Desire-Led vs Pain-Point Messaging comparison table for crafting compelling sales conversations

✅ Bonus Workshop: $10K Cash Injection Workshop with dedicated training video and The High-Ticket Hit List Formula workbook

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What You Will Learn in Unapologetic Sales

✅ Premium Buyer Psychology — Understand what drives high-ticket purchasing decisions and how to position yourself as the obvious choice for premium clients who value transformation over price

✅ The Desire-Led Messaging Method — Master Becky's signature framework for creating messaging that speaks to who your clients are becoming, not just the problems they want to escape

✅ The 5 Keys to Becoming Unapologetic — Identify and eliminate the patterns of shrinking, second-guessing, and playing small that keep you from showing up in your full brilliance

✅ Premium Offer Stack Design — Structure your service offerings to attract premium buyers while maximizing revenue without creating more work

✅ The Unapologetic Sales Method — Implement the complete sales framework for converting prospects into paying clients through authentic, confident sales conversations

✅ Brand Framework Development — Build a cohesive brand identity that positions you as a premium authority in your niche using the included Brand Framework Template

✅ AI-Powered Messaging — Leverage AI prompts specifically designed for crafting premium client messaging that resonates with high-value prospects

✅ Desire-Led vs Pain-Point Marketing — Distinguish between marketing approaches and learn when to use aspiration-focused messaging versus problem-focused copy

✅ Premium Messaging Audit — Evaluate your current marketing and sales materials using the Premium Messaging Audit Checklist to identify gaps and opportunities

✅ $10K Cash Injection Strategy — Execute the High-Ticket Hit List Formula to generate immediate revenue through strategic outreach and sales activations

✅ Freebie and Low-Ticket Strategy — Design lead magnets and entry offers that attract premium buyers instead of bargain hunters, using the included strategic guide

✅ Sales Conversation Mastery — Handle objections, pricing discussions, and commitment conversations with ease and authenticity

Who Should Take Unapologetic Sales?

• Experienced Coaches Who Undercharge — You've been coaching for years and get incredible results for clients, but you're still charging hourly or offering packages under $2,000. You know you're worth more, but when it comes time to communicate your value and quote your price, you hesitate, justify, or discount before they even ask. This program gives you the Premium Buyer Psychology framework and Desire-Led Messaging method to confidently sell premium packages without apologizing for your rates.

• Service Providers Afraid of Being “Too Much” — You have a transformational offer and genuine expertise, but you shrink your message, soften your posts, and worry constantly about triggering people or coming across as salesy. You've tried showing up boldly before but pulled back after one negative comment. The 5 Keys to Becoming Unapologetic training specifically addresses these patterns and gives you a repeatable method for showing up in your full brilliance without the fear spiral.

• Coaches Stuck in Convincing Energy — You're having plenty of sales conversations, but you leave them feeling drained because you're working harder than your prospects to convince them they need your help. You answer the same objections repeatedly and struggle with people who “need to think about it.” The Unapologetic Sales Method reframes the entire sales dynamic so you're positioning your offer as the vehicle for their transformation, not begging them to choose you.

• Business Owners Ready to Attract Premium Clients — You've built a business on volume and lower-ticket offers, but you're burned out from serving too many clients for too little return. You want to work with fewer, higher-paying clients who value your expertise, but you don't know how to shift your messaging or positioning to attract that caliber of buyer. The Premium Offer Stack session shows you exactly how to restructure your services and marketing to call in premium clients.

• Entrepreneurs Who Second-Guess Their Messaging — You spend hours writing a single social media post, rewriting your sales page for the tenth time, or obsessing over whether your website clearly communicates your value. You have brilliant ideas but dilute them before you hit publish. The Brand Framework Template and Desire-Led Messaging training give you a clear, repeatable structure for creating confident messaging that converts without the endless second-guessing.

• Coaches Seeking Immediate Revenue — You need cash flow now and can't wait months for a funnel to work or an ad campaign to optimize. You have the skills and the network but need a strategic activation plan. The $10K Cash Injection Workshop and High-Ticket Hit List Formula provide a step-by-step roadmap for generating revenue within days through targeted outreach and strategic sales conversations.

Complete Curriculum Breakdown

Session 1: The Welcome Call

An orientation to the Unapologetic Sales framework, setting the foundation for bold, authentic selling and clarifying what holds most coaches back from premium pricing and confident sales conversations.

• Session 1 – The Welcome Call (video training)
• 📕 Included resources: Session 1 PDF slides

Session 2: Premium Buyer Psychology & Messaging

Deep dive into understanding what drives high-ticket purchasing decisions, how premium buyers think differently from bargain shoppers, and how to position your offers to resonate with clients who prioritize transformation over price.

• Premium Buyer Psychology & Messaging (video training)
• 📕 Included resources: Session 2 Slides – Premium Buyer Mindset PDF

Session 3: Desire-Led Messaging

Master Becky's signature Desire-Led Messaging Method, learning to craft marketing and sales language that speaks to your clients' aspirations and future identity rather than just their current pain points.

• Desire Lead Messaging (video training)
• 📕 Included resources: Session 3 Slides – The Desire-Led Messaging Method PDF, Cheatsheet: How To Use Desire-Led Marketing, Desire-Led vs Pain-Point Messaging Table

Session 4: The 5 Keys To Becoming Unapologetic

Identify the specific patterns that cause you to shrink, over-explain, or play small in your business and sales conversations. This session provides the exact framework for showing up in your full power without second-guessing or apologizing.

• The 5 Keys To Becoming Unapologetic (video training)
• 📕 Included resources: Session 4 PDF slides

Session 5: Designing Your Premium Offer Stack

Learn how to structure your service offerings to maximize revenue while serving premium clients at the highest level. This session covers pricing strategy, package design, and creating an offer ecosystem that attracts high-value buyers.

• Session 4: Designing Your Premium Offer Stack (video training)
• 📕 Included resources: Session 5 Slides – Designing Your Premium Offer Stack PDF, Brand Framework Template, The Guide to Freebies and Low Ticket Sales Events

Session 6: The Unapologetic Sales Method

The complete sales framework for converting prospects into premium clients through authentic, confident conversations. Covers handling objections, pricing discussions, and closing without pushy tactics or convincing energy.

• The Unapologetic Sales Method (video training – 2 parts)
• 📕 Included resources: The Unapologetic Sales Method guide, Premium Messaging Audit Checklist

Session 7: HotSeats and Q&A

Live coaching application where Becky provides direct feedback on messaging, positioning, and sales challenges, allowing you to refine your approach with personalized guidance.

• 📕 Included resources: Session 7 PDF slides

Bonus Content: Advanced Implementation Tools

Additional resources designed to accelerate your results and provide practical frameworks for immediate implementation.

• AI Prompts for Premium Client Messaging (downloadable doc)
• Premium Messaging Audit Checklist (PDF)
• The High-Ticket Hit List Formula (PDF)

Bonus Materials Included

✅ $10K Cash Injection Workshop — A complete bonus training session teaching Becky's rapid revenue activation strategy for generating $10,000+ in sales through strategic outreach and high-ticket offer positioning. Includes video training and The High-Ticket Hit List Formula PDF workbook with step-by-step implementation templates.

✅ AI Prompts for Premium Client Messaging — Ready-to-use AI prompt templates specifically designed for crafting compelling sales copy, social media content, and email sequences that resonate with premium buyers (downloadable Word document).

✅ Brand Framework Template — A complete brand positioning workbook that walks you through defining your unique messaging, market position, and brand identity to stand out as a premium authority (downloadable Word document).

About Becky Keen

Becky Keen is a Master Certified Life and Business Coach who specializes in helping coaches and consultants scale to multiple six figures without burning out. With over 10 years of sales and business development experience, she has built her expertise on helping heart-led entrepreneurs sell authentically while commanding premium pricing.

Verified Credentials:

✅ Master Certified Coach (MCC) — Holds the highest level of coaching certification, representing mastery-level expertise in coaching methodology and client transformation

✅ Served 1,000+ Clients — Has directly coached over 1,000 entrepreneurs, coaches, and consultants through business growth and sales challenges

✅ Podcast Host — Creator and host of “Secrets of a 7-Figure Coach,” a podcast exploring the mindset, strategy, and energetics required to build multi-six-figure coaching businesses

✅ Sales and Business Development Background — Over 10 years of professional experience in sales and business development before transitioning to coaching and mentorship

✅ Specialization in Premium Positioning — Recognized for her work helping coaches transition from hourly billing to premium package pricing, often helping clients reach their first $100,000 in revenue

✅ Creator of Multiple Signature Programs — Developed programs including Sell Your Brilliance, The Offer Intensive, The Magnetic Collective, and Unapologetic Sales, each focusing on authentic sales and premium client attraction

✅ Business Mentor and Mindset Coach — Combines strategic business frameworks with mindset and energetic coaching to address both the practical and psychological barriers to sales success

What Problems Does Unapologetic Sales Solve?

“I'm amazing at what I do, but I freeze up when it's time to talk about pricing or ask for the sale” — Session 6's Unapologetic Sales Method gives you a repeatable framework for sales conversations that feels authentic and confident, not pushy. You'll learn exactly how to present your pricing, handle the silence that follows, and guide prospects to commitment without convincing energy or emotional exhaustion.

“I keep attracting people who want discounts or payment plans, not clients who value premium transformation” — The Premium Buyer Psychology & Messaging training in Session 2 teaches you how to identify and speak directly to the mindset of high-ticket buyers. You'll understand the fundamental difference between bargain shoppers and premium clients, then redesign your messaging using the Desire-Led Method to magnetize the right people who pay in full and value your expertise.

“Every time I show up boldly or share my wins, I get anxious about what people will think and end up deleting the post or softening my message” — The 5 Keys to Becoming Unapologetic training directly addresses the root patterns that cause you to shrink, second-guess, and play small. This isn't surface-level mindset work; it's a practical framework for identifying your specific triggers and reprogramming your response so you can consistently show up in your full brilliance without the fear spiral.

“I've tried raising my prices before, but I end up justifying them or offering extras to make up for the ‘high' cost” — Session 5's Premium Offer Stack Design shows you how to structure your services so your pricing feels aligned and non-negotiable. When your offer architecture is designed correctly and your messaging speaks to desire rather than desperation, you stop apologizing for your rates because you genuinely see the value you're providing.

“My messaging feels generic and I'm constantly rewriting my website, sales pages, and social posts without clarity” — The Brand Framework Template and Desire-Led Messaging Method give you a clear, repeatable structure for all your marketing communications. Instead of reinventing your message every time you write, you'll have a solid foundation that guides every piece of content, making messaging creation faster and more confident.

“I need to generate revenue quickly but don't have time to build out a complex funnel or wait for organic growth” — The $10K Cash Injection Workshop and High-Ticket Hit List Formula provide an immediate action plan for activating revenue within days, not months. This is strategic outreach and relationship-based selling for coaches who need cash flow now and have the skills to deliver transformation immediately.

What Makes Unapologetic Sales Different

• The Desire-Led Messaging Method — Unlike traditional pain-point marketing that focuses solely on problems, Becky's signature framework teaches you to speak to who your clients are becoming and the identity shift they're seeking. This approach attracts premium buyers who invest in transformation, not bargain hunters looking for a quick fix. The method is supported by specific templates, comparison charts, and AI prompts for immediate implementation.

• Real Course Files with Verified Content — This program includes the actual course materials extracted from Becky's delivery platform, not a watered-down version. You get 8 complete video trainings with slide decks, implementation workbooks, and strategic tools like the Brand Framework Template and Premium Messaging Audit Checklist. Every lesson name, resource, and training session listed here is verified from the actual course files.

• Strategic Sales Framework, Not Just Mindset — While many sales programs focus exclusively on mindset or tactical scripts, Unapologetic Sales integrates both. You get The 5 Keys to Becoming Unapologetic for the internal shifts needed to sell confidently, plus The Unapologetic Sales Method for the practical conversation structure, objection handling, and closing techniques that convert prospects into premium clients.

• Premium Offer Architecture Training — Session 5 goes beyond “charge what you're worth” platitudes and teaches you how to design a complete offer stack that positions you as premium from the first interaction. You learn how to structure packages, price strategically, and create an offer ecosystem that naturally attracts high-value clients while filtering out those seeking discounts.

Frequently Asked Questions About Unapologetic Sales

What is Unapologetic Sales about?

Unapologetic Sales is an 8-week intensive program teaching coaches and service providers how to attract premium clients and close high-ticket sales through authentic, confident positioning. The program centers on Becky Keen's Desire-Led Messaging Method, which shifts marketing from pain-point focused to aspiration-focused, and includes the complete Unapologetic Sales framework for converting prospects without pushy tactics or convincing energy.

Who created Unapologetic Sales?

Unapologetic Sales was created by Becky Keen, a Master Certified Life and Business Coach who has served over 1,000 clients and hosts the podcast “Secrets of a 7-Figure Coach.” Becky brings over 10 years of sales and business development experience and specializes in helping coaches transition from hourly billing to premium package pricing, often guiding clients to their first $100,000 in revenue.

What is included in Unapologetic Sales?

The program includes 8 video lessons totaling 9 hours 51 minutes 35 seconds, 15 downloadable PDF slide decks and workbooks, and 7 implementation documents, totaling 6.81 GB of content. The core curriculum covers 7 training sessions plus a bonus $10K Cash Injection Workshop, supported by resources including the Brand Framework Template, AI Prompts for Premium Client Messaging, Desire-Led Marketing Cheatsheet, Premium Messaging Audit Checklist, and The Unapologetic Sales Method guide.

Who is Unapologetic Sales best suited for?

Unapologetic Sales is ideal for experienced coaches and service providers who deliver exceptional results but struggle with undercharging, shrinking their message, or feeling drained by sales conversations. It's specifically designed for entrepreneurs who are ready to attract premium clients, confidently charge high-ticket prices, and show up boldly without second-guessing or worrying about being “too much.” The program works best for those who already have coaching or consulting skills and need the sales and positioning framework to monetize at a premium level.

What will I learn in Unapologetic Sales?

You'll master the Premium Buyer Psychology framework to understand what drives high-ticket purchasing decisions, the Desire-Led Messaging Method for creating aspiration-focused marketing, The 5 Keys to Becoming Unapologetic for eliminating patterns of playing small, Premium Offer Stack Design for structuring high-value services, and The Unapologetic Sales Method for confident sales conversations. You'll also learn the $10K Cash Injection strategy for rapid revenue activation and receive implementation tools including brand framework templates, messaging audit checklists, and AI-powered copywriting prompts.

What format is Unapologetic Sales delivered in?

The course is delivered as 8 downloadable video lessons in MP4 format totaling 9 hours 51 minutes 35 seconds, 15 PDF slide decks and workbooks, and 7 Word documents with implementation templates and guides. The complete package is 6.81 GB and includes both training videos and supporting written materials for reference and implementation.

Does Unapologetic Sales include any bonus materials?

Yes, the program includes a complete bonus $10K Cash Injection Workshop with dedicated video training and The High-Ticket Hit List Formula PDF workbook. Additional bonus resources include AI Prompts for Premium Client Messaging, the Brand Framework Template, The Guide to Freebies and Low Ticket Sales Events, and the Premium Messaging Audit Checklist for evaluating and improving your current marketing materials.

What is Becky Keen known for?

Becky Keen is known as a Master Certified Coach who has served over 1,000 clients and hosts the podcast “Secrets of a 7-Figure Coach,” which explores the mindset, strategy, and energetics required to build multi-six-figure coaching businesses. She's recognized for her Desire-Led Messaging Method, her work helping coaches transition from undercharging to premium pricing, and her specialty in teaching authentic sales without pushy tactics or convincing energy.

How is Unapologetic Sales different from other sales courses?

Unapologetic Sales is built on the Desire-Led Messaging Method, which focuses on aspiration and identity transformation rather than traditional pain-point marketing, attracting premium buyers instead of bargain hunters. The program integrates both mindset work (The 5 Keys to Becoming Unapologetic) and practical sales frameworks (The Unapologetic Sales Method), and includes Premium Offer Stack Design training that teaches complete service architecture, not just pricing tactics. You receive verified course materials directly from Becky's platform, including implementation workbooks, AI prompts, and strategic tools that most competitors don't provide.