Showrunner by Ryan Lee

Introduction

Showrunner is a comprehensive training program created by Ryan Lee, a lifestyle entrepreneur who built his first fitness membership site in 2001 and grew a single website into a multi-million dollar empire. This course teaches entrepreneurs and content creators how to build their own “universe” in the creator economy by launching and monetizing online shows that establish authority and generate revenue. The program includes 3 in-depth video classes covering everything from foundational planning to full monetization strategies.

Here's What You Get

📊 Course Stats:

3 video lessons | 14 downloadable PDFs | 2 images | 5h 11m 18s of content | 1.62 GB total

✅ 3 Comprehensive Video Masterclasses: Over 5 hours of step-by-step training walking you through building the foundation, turning imagination into monetization, and completing your creator universe

✅ 100 Million Dollar Showrunner Playbooks: Detailed PDF frameworks and templates used by successful content creators to build multi-million dollar shows

✅ Traffic Playbooks and Prompts: Strategic guides for driving audience growth and engagement to your show, including AI-enhanced content creation prompts

✅ Complete Course Workbooks: Session-by-session formatted PDFs (compressed and full versions) for Class 1, Class 2, and Class 3 with actionable worksheets

✅ Creator Economy Site Captures: Reference materials showing real-world examples of successful creator economy businesses

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✅ Verified Content — Every module and resource included exactly as listed, or your money back

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What You Will Learn in Showrunner

✅ Build Your Creator Universe Foundation — Learn Ryan Lee's proven framework for conceptualizing and structuring your own show from the ground up, covering positioning, niche selection, and audience targeting

✅ Transform Imagination into Monetization — Master the exact process for turning creative ideas into revenue-generating content systems that build recurring income streams

✅ Deploy the 100 Million Dollar Playbook — Implement tested strategies and frameworks that successful showrunners use to scale their content businesses to seven and eight figures

✅ Create Compelling Show Concepts — Develop a unique show format that stands out in crowded markets while staying authentic to your expertise and passion

✅ Engineer Traffic Systems — Build sustainable audience growth mechanisms using Ryan's Traffic Playbooks that attract ideal viewers without relying on paid advertising

✅ Structure Your Content Calendar — Design a production workflow that maintains consistency without burnout, leveraging the creator economy model for maximum efficiency

✅ Monetize Multiple Revenue Streams — Discover how to layer income sources including sponsorships, products, services, and community memberships around your show content

✅ Position as an Authority — Use your show as a platform to establish credibility and become the go-to expert in your niche

✅ Leverage AI-Enhanced Content Creation — Apply the Showrunner-specific prompts to accelerate content production while maintaining quality and authenticity

✅ Complete Your World — Finish the program with a fully realized creator ecosystem ready to launch and scale

Who Should Take Showrunner?

• Established Coaches Drowning in One-on-One Client Work — You've built a successful coaching practice but your income is capped by your hours. You've tried online courses but struggled with visibility. Showrunner teaches you how to build a content platform that attracts clients organically while positioning you as the authority in your field, replacing cold outreach with inbound opportunity.

• Consultants Who Want to Escape the Feast-or-Famine Cycle — You deliver exceptional results for clients but spend half your time hunting for the next project. You know you should be creating content but don't have a cohesive strategy. This program shows you how to turn your expertise into a show format that builds a consistent pipeline while generating additional revenue streams beyond project fees.

• Information Product Creators Struggling with Visibility — You've created courses or digital products but can't break through the noise to reach your ideal buyers. You're relying on paid ads that eat your margins or hoping for social media virality. Showrunner provides Ryan's framework for building an audience-first content system that makes your products the natural next step for engaged viewers.

• Entrepreneurs Ready to Build Their “Second Act” — You've had success in your career or previous business but want to transition your knowledge into a scalable online presence. You understand the creator economy opportunity but don't know where to start or how to stand out. This course gives you the complete roadmap Ryan used to build multiple seven-figure online businesses from expertise.

• Content Creators with Audience But No Revenue — You've built a following on social platforms but haven't figured out monetization beyond sporadic brand deals. You're creating content daily but not seeing proportional income growth. Showrunner reveals how to architect your content around a sustainable business model that converts attention into predictable revenue.

Complete Curriculum Breakdown

Class 1: Building the Foundation

This opening masterclass (1 hour 46 minutes) establishes the core framework for your showrunner journey. Ryan walks you through the essential groundwork of defining your unique creator universe, identifying your ideal audience, and structuring a show concept that aligns with your strengths while meeting market demand. You'll learn how to avoid the common mistakes that cause most creator businesses to fail within the first year.

• Video Lesson: Class #1 – Building the Foundation (1h 46m)
• 📕 Included resources: Showrunner_1.pdf, Showrunner_1-compressed.pdf (full and compressed workbooks)

Class 2: Imagination to Monetization

The second session (1 hour 34 minutes) bridges the gap between creative vision and financial reality. This is where Ryan's two decades of building profitable online businesses come into focus as he reveals specific monetization strategies that work in today's creator economy. You'll discover how to layer multiple revenue streams around your core content and design offerings that your audience actually wants to buy.

• Video Lesson: Class #2 (Imagination to Monetization) (1h 34m)
• 📕 Included resources: Showrunner_2_Formatted.pdf, Showrunner_2-compressed.pdf (formatted workbook and compressed version)

Class 3: Let's Finish Our World

The final masterclass (1 hour 50 minutes) brings everything together as Ryan guides you through completing your creator universe. This session focuses on implementation, helping you finalize your show structure, content production workflow, and launch strategy. You'll leave with a clear action plan to go from concept to live show.

• Video Lesson: Class #3 – Let's Finish Our World (1h 50m)
• 📕 Included resources: Showrunner_3_Formatted.pdf, Showrunner_3_1_-compressed.pdf (formatted workbook and compressed version)

Bonus Resources: The 100 Million Dollar Playbooks

These premium playbooks distill the strategies used by top-performing showrunners who've built eight-figure creator businesses. Rather than generic advice, these documents provide specific frameworks, templates, and step-by-step processes.

• 📕 _100_Million_Dollar_Showrunner_Playbooks.pdf
• 📕 Showrunner_100_Million_Dollar_Playbook_Prompt.pdf (AI-enhanced content creation prompts)

Bonus Resources: Traffic and Growth Systems

Driving consistent audience growth is the lifeblood of any successful show. These traffic playbooks reveal Ryan's proven methods for attracting ideal viewers without relying on expensive paid advertising or hoping for algorithmic luck.

• 📕 SHOWRUNNER_TRAFFIC_PLAYBOOKS.pdf
• 📕 Showrunner_Traffic_Prompt.pdf (strategic prompts for audience growth)

Bonus Resources: Creator Economy Reference Materials

Real-world examples and site captures from successful creator economy businesses, showing you exactly how these principles look when implemented. These PDFs provide visual reference for building your own platform.

• 📕 #22219 – ‘The Showrunner' – www.ryanlee.com.pdf
• 📕 #22226 – ‘Ryan Lee I Creator Economy I Build Your Own Universe' – www.ryanlee.com.pdf
• 📕 #22227 – ‘Ryan Lee I Creator Economy I Build Your Own Universe' – www.ryanlee.com.pdf
• 📕 #22228 – ‘Ryan Lee I Creator Economy I Build Your Own Universe' – www.ryanlee.com.pdf
• 🖼️ #22226 – ‘Ryan Lee I Creator Economy I Build Your Own Universe' – www.ryanlee.com_001.jpg
• 🖼️ 650c11c-10-1bbc-715b-02f015a3b55_5bc811bb-6682-4201-bf01-e0d05a493b0a.jpg

About Ryan Lee

Ryan Lee started his entrepreneurial journey in 1999 from his parents' basement, launching a fitness website while working as a gym teacher in the South Bronx. That single site grew into a multi-million dollar empire, eventually reaching seven figures per month in revenue. In 2001, he built what became the world's first sports training membership site, pioneering the online education model that now dominates the creator economy.

Verified Credentials:

✅ Featured on the front page of The Wall Street Journal and called “the world's #1 lifestyle entrepreneur” by Entrepreneur Magazine

✅ Author of four books: “The Millionaire Workout”, “Turn Your Passion to Profits”, co-author of “The Worst-Case Scenario Business Survival Guide” (Wiley, 2009), and “Mastering the World of Marketing” (Wiley, 2009)

✅ Over 25 years of online business experience with six successful exits, building multiple seven and eight-figure internet businesses from expertise

✅ Founder of Freedym.com, a comprehensive community platform for lifestyle entrepreneurship training, described as “the Netflix of marketing and entrepreneurship”

✅ Spoken to over 100,000 people on stages worldwide, sharing his frameworks for building sustainable online businesses

✅ Featured on dozens of podcasts and TV shows including Entrepreneur On Fire, Good Life Project, and Eventual Millionaire

✅ Former Recreational Therapist, Gym Teacher, and Personal Trainer who transitioned his frontline expertise into a scalable digital business model that others can replicate

What Problems Does Showrunner Solve?

“I have expertise but don't know how to turn it into a scalable online business” — Showrunner provides Ryan Lee's complete framework for transforming knowledge into a creator universe, walking you through the exact process he used to build multiple seven-figure businesses from a single website. The three-class structure covers everything from conceptualization to monetization to launch.

“I'm creating content but not making money from it” — Class 2 specifically addresses the monetization gap with strategies for layering multiple revenue streams around your show. The 100 Million Dollar Playbooks reveal how top creators structure their businesses to generate consistent income beyond one-off brand deals or course sales.

“I don't have time to create content while running my business” — The Showrunner model teaches you to build content systems that work as client attraction and authority-building tools rather than time-consuming side projects. Ryan's Traffic Playbooks show you how to create sustainable audience growth without becoming a full-time content producer.

“I'm overwhelmed by all the platforms and don't know where to focus” — Rather than spreading yourself thin across social media, Showrunner teaches you to build your own universe that you control. The course focuses on creating a central content hub that feeds other platforms, eliminating the platform dependency that leaves many creators vulnerable to algorithm changes.

“I want to escape trading time for money but don't know how” — Ryan built his empire by transitioning from personal training (capped by hours) to online education (infinitely scalable). The three masterclasses walk you through this exact transition, showing you how to package your expertise into show formats that generate revenue whether you're actively working or not.

“I've launched courses before but struggled to get buyers” — The Showrunner approach flips the traditional launch model by building audience first through valuable show content, then offering products as the natural next step for engaged viewers. This eliminates the cold launch problem where you're trying to sell to strangers who've never experienced your work.

What Makes Showrunner Different

• The Creator Universe Model — Rather than teaching you to create isolated content pieces, Ryan's framework focuses on building an interconnected “universe” where every piece of content serves your larger business ecosystem. This systems-based approach ensures your creative efforts compound over time instead of requiring constant reinvention.

• Proven by Real Revenue — Ryan isn't teaching theory—he's sharing the exact playbooks he used to build businesses that reached seven figures per month. The 100 Million Dollar Playbooks are distilled from over 25 years of building and exiting six successful online companies, providing frameworks tested at scale rather than untested strategies.

• Lifestyle Entrepreneur Focus — Unlike creator courses that glorify burnout and “hustle culture,” Showrunner emphasizes building sustainable businesses that support your life rather than consuming it. Ryan's philosophy centers on simplicity and creating enterprises that are enduring and satisfying to manage, reflecting his positioning as the world's top lifestyle entrepreneur.

• Traffic Without Paid Ads — The Traffic Playbooks reveal Ryan's organic audience-building strategies that replace expensive paid advertising with search-based discovery and community growth. This approach builds sustainable viewership of people actively seeking your expertise rather than interrupting strangers with ads.

Frequently Asked Questions About Showrunner

What is Showrunner about?

Showrunner is Ryan Lee's complete training program for building a profitable creator economy business by launching your own show. The course teaches you to transform expertise into a content platform that establishes authority, attracts ideal clients, and generates multiple revenue streams. Rather than focusing on isolated tactics, Showrunner provides the framework for building your entire “creator universe.”

Who created Showrunner?

Ryan Lee created Showrunner. He's been featured on the front page of The Wall Street Journal and named “the world's #1 lifestyle entrepreneur” by Entrepreneur Magazine. Ryan built his first online business in 1999, created the world's first sports training membership site in 2001, and has since built and exited six successful online companies over 25 years, with businesses reaching seven figures per month in revenue.

What is included in Showrunner?

The program includes 3 video lessons (5 hours 11 minutes 18 seconds), 14 downloadable PDF workbooks, and 2 reference images, totaling 1.62 GB of content. You receive three comprehensive masterclass videos covering Building the Foundation, Imagination to Monetization, and Finishing Your World, plus the 100 Million Dollar Showrunner Playbooks, Traffic Playbooks with AI prompts, complete session workbooks in both full and compressed formats, and creator economy reference materials.

Who is Showrunner best suited for?

Showrunner is ideal for established coaches and consultants looking to escape trading time for money, information product creators struggling with visibility and audience growth, and entrepreneurs ready to build their “second act” by transitioning expertise into scalable online presence. It's particularly valuable for anyone who has knowledge worth sharing but lacks a cohesive strategy for building a creator business that generates predictable revenue.

What will I learn in Showrunner?

You'll learn Ryan Lee's complete framework for building a creator universe from foundation to monetization. Specific learnings include how to build your show foundation and positioning, transform creative ideas into revenue-generating content systems, deploy the 100 Million Dollar Playbook strategies, engineer organic traffic systems, structure sustainable content calendars, monetize through multiple revenue streams, and leverage AI-enhanced content creation using Showrunner-specific prompts.

What format is Showrunner delivered in?

The course is delivered as downloadable video lessons in .ts format, PDF workbooks and guides, and JPG reference images. The complete package is 1.62 GB. All three video masterclasses are available for immediate viewing, with accompanying PDF workbooks provided in both formatted and compressed versions for easy access on any device.

Does Showrunner include any bonus materials?

Yes, the program includes substantial bonus materials beyond the three core video classes. You receive the 100 Million Dollar Showrunner Playbooks with AI-enhanced prompts, comprehensive Traffic Playbooks for audience growth, and creator economy reference materials showing real-world examples of successful implementations. All workbooks are provided in both full-resolution and compressed formats.

What is Ryan Lee known for?

Ryan Lee is known for building the world's first sports training membership site in 2001 and growing a single fitness website started in 1999 into a multi-million dollar empire. He's the author of four books including “The Millionaire Workout” and “Turn Your Passion to Profits,” founder of Freedym.com, and has been featured on the front page of The Wall Street Journal. Over 25 years, he's built and exited six successful online businesses.

How is Showrunner different from other creator economy courses?

Showrunner focuses on building your own “creator universe” rather than chasing platform algorithms or relying on paid advertising. The program is based on Ryan's proven frameworks used to build multiple seven and eight-figure businesses, emphasizing sustainable lifestyle entrepreneurship over burnout culture. The Traffic Playbooks provide organic audience-building strategies, and the 100 Million Dollar Playbooks distill real revenue-generating systems rather than untested theory.