Creator Startup Cohort 2 by Colin and Samir

Introduction

Creator Startup Cohort 2 is a 30-day live-cohort program by Colin Rosenblum and Samir Chaudry — the duo behind a 1.6-million-subscriber YouTube channel dedicated to the creator economy and named to the inaugural TIME100 Creators list in 2025. Built across three chapters, the program teaches professional creators how to build, pitch, execute, and scale brand partnerships, covering everything from pitch deck construction to contract negotiation and long-term deal renewal.

Here's What You Get

Course Stats:

23 video lessons | 53 downloadable PDFs | 1 document template | 9h 08m 42s of content | 6.77 GB total

The complete Creator Startup Cohort 2 package includes:

• 3 Core Chapters covering your pitch deck foundation, pitching mastery, and brand deal execution and renewal
• Pre-Recorded Video Modules — 23 lessons walking through every stage of the brand partnership process, from defining your creator vision to executing integrations
• 53 PDF Worksheets and Guides — including the Audience Audit Worksheet, Value Proposition Worksheet, Idea Generation templates, North Star Brands planner, Brand Response Templates, and the 54-page Guide to Telling Compelling Stories
• Brand Contract Template — a ready-to-use .docx contract template for brand partnerships
• Live Session Recordings — extended recordings with guests including Ali Berman (Partner and Co-Head of UTA Creators), Sean Frank (CEO of Ridge, a $100M+ brand that sponsors 5,000+ creators per year), and a dedicated Q&A on Singularity and pitching strategies
• Creator Startup Toolkit — a comprehensive PDF toolkit consolidating key frameworks and resources
• The Creator-CEO Spectrum — a detailed assessment guide for positioning yourself on the spectrum between creative output and business leadership

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What You Will Learn in Creator Startup Cohort 2

• Define your Creator Vision using Colin and Samir's framework for aligning your content identity with revenue-generating brand partnerships

• Identify the 5 Stages of a Creator Startup and pinpoint exactly where your business sits right now — from first brand deal to scaled partnership operation

• Build a professional pitch deck by completing the Audience Audit Worksheet, Value Proposition Worksheet, and Creator Overview to present yourself as a legitimate business partner to brands

• Craft your Mission Statement and Value Proposition so brands immediately understand what makes your audience and content worth investing in

• Develop a complete “Menu” of offerings for brand partners — packaging your content formats, audience reach, and deliverables into a structured brand proposal

• Master cold outreach and inbound brand responses using proven email templates and the North Star Brands targeting framework

• Negotiate brand contracts with confidence using the included contract template and the legal frameworks covered in the 48-minute legal partnerships session

• Execute brand integrations that exceed expectations — learning the difference between “Brand-Led” and “Creator-Led” processes for scripting and delivering sponsored content

• Use the Brand Deals Financial Planner to price your services, track deal flow, and forecast brand partnership revenue

• Convert one-off sponsorships into recurring long-term partnerships using the DOLA Meeting Framework and Process Retrospective system taught in the execution chapter

Who Should Take Creator Startup Cohort 2?

• The Creator Getting Free Product Only — You have an engaged audience and brands are reaching out, but you keep accepting gifted products instead of paid deals because you have no idea how to set rates or pitch a paid partnership. This course gives you the pitch deck, pricing tools, and negotiation scripts to convert those DMs into real revenue.

• The One-Off Sponsorship Creator — You have landed a few brand deals, but every one is a one-time payment with no follow-up. You do not know how to turn a single sponsored video into a quarterly or annual partnership. The DOLA Meeting Framework and renewal strategies in Chapter 3 directly address this.

• The Full-Time Creator Without a Sales Process — You make a living from AdSense and affiliates, but brand deals feel random and inconsistent. You lack a system for prospecting, pitching, and closing. The North Star Brands worksheet and cold email templates in Chapter 2 give you a repeatable outreach process.

• The Creator Afraid of the Legal Side — You have turned down deals or accepted bad terms because contracts intimidate you. The dedicated legal session with real contract walkthroughs and the included contract template remove that barrier.

• The Small-Channel Creator With a Niche Audience — You have under 100K subscribers but a highly engaged community in a specific vertical. You assume brands only want massive channels. The Value Proposition and Audience Audit modules show you how to position niche engagement as a premium offering.

Complete Curriculum Breakdown

Chapter 0: Creator Vision

The opening module establishes the foundational mindset and strategic direction for treating your channel as a brand partnerships business.

• Lesson 0.1: Creator Vision
• Included resources: Creator Vision PDF, Creator Vision PF (print-friendly version)

Chapter 1: Your Pitch Deck — Foundation for Brand Success

This chapter walks you through building a complete, professional pitch deck that positions you as a business partner rather than just a content creator. You will audit your audience, define your value, and understand where you sit in the creator startup lifecycle.

• Lesson 1.1: The 5 Stages of a Creator Startup
• Lesson 1.2: Define Your Audience
• Included resources: Audience Audit Worksheet, Audience Audit Worksheet PF

Chapter 2: Getting a Yes From the Brand — Pitching Mastery

The largest chapter in the program, covering your value proposition, social proof positioning, creator overview materials, and the complete process of building a brand-ready pitch. You will also learn idea generation for branded content and how to build your “menu” of packaged offerings.

• Lesson 2.1: Your Value Proposition
• Lesson 2.2: Social Proof
• Lesson 2.3: Creator Overview
• Included resources: Value Proposition Worksheet, Value Proposition Worksheet PF, Creator Overview Worksheet, Creator Overview Worksheet PF, Mission Statement Worksheet, Mission Statement Worksheet PF

Chapter 3: Process, Packaging, and Your Menu

This chapter covers the operational side of running brand partnerships — from ideation through production logistics. You will learn Colin and Samir's process for generating branded content ideas, packaging deliverables, building your menu of services, and managing inventory.

• Lesson 3.1: Process
• Lesson 3.2: Idea Generation
• Lesson 3.3: Packaging
• Lesson 3.5: Your Menu
• Lesson 3.6: Build Your Menu
• Lesson 3.7: Inventory
• Lesson 3.8: Brand Deal Planner (18-minute deep dive into the financial planning tool)
• Included resources: Idea Generation PDF, Idea Generation PF, DOLA Meeting Framework, DOLA Meeting Framework PF, Pre-Production Logistics, Pre-Production Logistics PF, Process Retrospective, Process Retrospective PF

Chapter 4: Pitching and Cold Outreach

This chapter teaches the actual pitch process — from identifying target brands through cold email outreach, responding to inbound inquiries, and working with talent agents. Includes a full-length interview with Ali Berman, Partner and Co-Head of Creators at United Talent Agency (UTA).

• Lesson 4.1: Pitching (10+ minute session on pitch mechanics)
• Lesson 4.2: Key Takeaways on Cold Outreach
• Lesson 4.3: An Interview With Our Agent, Ali Berman (36-minute extended session)
• Included resources: Brand Response Template, Brand Response Template PF, Cold Email Template, North Star Brands, North Star Brands PF, Brand Questions PF, Questions to Ask a Brand

Chapter 5: Execution and Brand Partnerships

The execution chapter covers how to deliver brand integrations that exceed expectations, the legal side of partnership contracts, and what separates a good integration from a forgettable one. Includes a live session on the Singularity framework.

• Lesson 5.1: Executing Brand Partnerships
• Lesson 5.2: The Legal Side of Partnerships (48-minute session)
• Lesson 5.3: What Makes a Good Integration
• Live Session: Singularity (77-minute recorded live session)
• Included resources: Brand Integration Script Template, Brand Integration Script Template PF, Singularity Worksheet, Singularity Worksheet PF

Live Sessions and Guest Recordings

The program includes extended live recordings that go well beyond the pre-recorded modules, featuring real-time Q&A and guest expertise.

• Live Session: Process and Thumbnails (95 minutes)
• Live Session: Pitches (88 minutes)
• Live Session: Q&A with Sean Frank, CEO of Ridge (85 minutes — the brand that sponsors 5,000+ creators per year shares how brands evaluate creator pitches from the other side of the table)

Bonus Materials Included

• A Guide to Telling Compelling Stories — A 54 MB comprehensive PDF guide on narrative structure and storytelling techniques for branded content

• The Creator-CEO Spectrum — A detailed assessment helping you identify where you fall between pure creative and full business operator, with strategies for each position

• Creator Startup Toolkit — A consolidated PDF bringing together the key frameworks, checklists, and reference materials from across the program

• Brand Contract Template — A ready-to-use .docx contract template for structuring brand partnership agreements

• Creator Startup Digital Workbook — PDF resources accompanying every lesson, available in both standard and print-friendly formats

About Colin and Samir

Colin Rosenblum and Samir Chaudry have been creating content together since 2012, when they separately started making lacrosse videos on YouTube. Chaudry founded The Lacrosse Network (TLN) and recruited Rosenblum to join in Los Angeles. When TLN was acquired by multi-channel network Whistle Sports in 2014, the pair spent two years working with major creator brands — including consulting alongside Dude Perfect — before leaving in 2016 to launch their own channel focused on documenting the creator economy from the inside.

Verified Credentials:

• 1.6 million YouTube subscribers on their Colin and Samir channel, reached 1 million live onstage at VidSummit in December 2022

• TIME100 Creators 2025 — Named to TIME magazine's inaugural list of the 100 most influential digital creators

• Rolling Stone feature — Profiled as “the creator industry's secret weapon” for their deep coverage of the business side of content creation

• The Colin and Samir Show — Their podcast features interviews with MrBeast, Emma Chamberlain, Casey Neistat, and Amelia Dimoldenberg among other top creators

• CNBC, Visa, Digiday, and Fast Company coverage for their analysis of the creator economy and YouTube business models

• Represented by Ali Berman at UTA (United Talent Agency), one of the top talent agencies in the digital creator space

• The Publish Press — Their creator economy newsletter covering industry trends, deals, and business strategy

• 12+ years of YouTube experience — Both started creating on the platform in 2012; Rosenblum graduated from the University of Colorado Boulder (Economics and Italian), Chaudry from UC Santa Cruz (Film and Digital Media)

What Problems Does Creator Startup Cohort 2 Solve?

“I keep getting brand deal offers but I have no idea what to charge” — The Brand Deals Financial Planner and Value Proposition Worksheet in Chapters 1-2 give you a concrete framework for pricing your deliverables based on your audience data, not guesswork.

“I landed a couple of sponsorships but they never come back for a second deal” — Chapter 5 and the DOLA Meeting Framework specifically address how to structure the post-delivery process so that one-off deals convert into recurring partnerships through retrospectives and proactive renewal outreach.

“Brands keep asking me to work for free product and I do not know how to push back” — The Pitching module and Cold Email Template in Chapter 4 provide word-for-word scripts for responding to lowball offers and repositioning yourself as a paid partner.

“I want to pitch brands directly but I have no idea where to start or what to send them” — The entire Chapter 4 sequence — from the North Star Brands targeting worksheet through the pitch deck you build in Chapters 1-2 — gives you a complete cold outreach system, including a 36-minute interview with UTA agent Ali Berman on what agencies and brands actually look for.

“I am scared of brand deal contracts and I do not understand the legal language” — Lesson 5.2 is a dedicated 48-minute session on the legal side of partnerships, and the program includes a ready-to-use contract template so you are not starting from scratch.

“I do not know how to make sponsored content that does not feel forced or hurt my channel” — Lesson 5.3 (What Makes a Good Integration) and the Brand Integration Script Template teach you how to structure sponsored segments that serve both the brand and your audience, with real examples of what separates a good integration from a bad one.

What Makes Creator Startup Cohort 2 Different

• Built by active creators, not consultants — Colin and Samir run brand partnerships on their own 1.6-million-subscriber channel. The frameworks in this course — the Menu, the DOLA Meeting Framework, the Process Retrospective — are systems they use in their own business, not theoretical models.

• Both sides of the table — The Q&A with Sean Frank (CEO of Ridge, a brand that sponsors 5,000+ creators per year) and the interview with Ali Berman (Partner at UTA) give you the brand's perspective and the agent's perspective alongside the creator curriculum. No other creator course includes live sessions with a $100M+ brand CEO explaining how they evaluate pitches.

• Operational, not inspirational — The program includes 53 PDF worksheets, templates, and frameworks. Every lesson has a corresponding fillable document — Audience Audit, Value Proposition, Creator Overview, North Star Brands, Brand Response Template, Cold Email Template, Contract Template, Integration Script Template. You leave with completed business documents, not just notes.

• Live cohort recordings included — Beyond the 23 pre-recorded modules, the package includes over 4 hours of live session recordings covering thumbnails, pitching practice, Singularity strategy, and the Sean Frank Q&A — material you cannot get from the sales page or any summary.

Frequently Asked Questions About Creator Startup Cohort 2

What is Creator Startup Cohort 2 about?

Creator Startup Cohort 2 is a brand partnerships program by Colin and Samir that teaches YouTube creators and content professionals how to build a pitch deck, prospect and pitch brands, negotiate contracts, execute sponsored content integrations, and convert one-off deals into recurring partnerships. The curriculum is structured across three core chapters plus live session recordings with industry guests.

Who created Creator Startup Cohort 2?

Creator Startup Cohort 2 was created by Colin Rosenblum and Samir Chaudry, known as Colin and Samir. They run a 1.6-million-subscriber YouTube channel focused on the creator economy, were named to the TIME100 Creators list in 2025, and have been profiled in Rolling Stone, CNBC, and Fast Company for their work documenting the business side of content creation.

What is included in Creator Startup Cohort 2?

The program includes 23 video lessons (9 hours 8 minutes 42 seconds of content), 53 downloadable PDF worksheets and guides, 1 brand contract template in .docx format, and 1 image resource, totaling 6.77 GB across 78 files. This covers pre-recorded modules, live session recordings with guests like Ali Berman (UTA) and Sean Frank (Ridge), plus every worksheet and template needed to build your brand partnerships operation.

Who is Creator Startup Cohort 2 best suited for?

The program is designed for creators who already have an audience and want to monetize through brand partnerships. It fits creators who are getting free product offers but not paid deals, creators landing one-off sponsorships but failing to secure renewals, and creators who want a systematic outreach process instead of waiting for inbound inquiries. You need an existing channel or audience — this is not a beginner course on how to start a YouTube channel.

What will I learn in Creator Startup Cohort 2?

You will learn how to audit your audience for brand-relevant data, build a professional pitch deck, craft a value proposition and mission statement for brand partners, generate branded content ideas, price and package your services into a “menu,” pitch brands via cold email, negotiate contracts, execute integrations that lead to renewals, and use the DOLA Meeting Framework to systematize your post-delivery process.

What format is Creator Startup Cohort 2 delivered in?

The course is delivered as downloadable video lessons in .ts format, PDF worksheets and guides (both standard and print-friendly versions), and one .docx contract template. The complete package is 6.77 GB. Videos range from short 2-minute process overviews to extended 95-minute live session recordings.

Does Creator Startup Cohort 2 include any bonus materials?

Yes. The program includes A Guide to Telling Compelling Stories (a comprehensive 54 MB PDF on narrative techniques), The Creator-CEO Spectrum assessment, the Creator Startup Toolkit, a Brand Contract Template, and the Brand Deals Financial Planner. Live session recordings with Ali Berman (UTA agent), Sean Frank (CEO of Ridge), and extended Q&A sessions on pitching and thumbnails are also included beyond the core pre-recorded modules.

What is Colin and Samir known for?

Colin Rosenblum and Samir Chaudry run a 1.6-million-subscriber YouTube channel covering the creator economy. They were named to TIME magazine's inaugural TIME100 Creators list in 2025, profiled by Rolling Stone as “the creator industry's secret weapon,” and have interviewed MrBeast, Emma Chamberlain, and Casey Neistat on their podcast, The Colin and Samir Show. They are represented by Ali Berman at United Talent Agency.

How is Creator Startup Cohort 2 different from other creator courses?

Most creator courses focus on growing subscribers or improving content quality. Creator Startup Cohort 2 focuses specifically on the brand partnerships business — pitching, negotiation, contracts, execution, and renewal. It includes live sessions with both a major talent agent (Ali Berman, UTA) and a brand CEO who sponsors thousands of creators per year (Sean Frank, Ridge), giving you perspective from all three sides of the deal. The 53 included worksheets and templates mean you build real business documents during the program, not just take notes.